InsightSquared

APRIL 12, 2018

This is what the findings were in a study done by Heinz Marketing and InsightSquared titled, Marketing Automation Platform (MAP) Satisfaction Survey 2018: Are Marketing Automation Vendors Still Meeting the Needs of Today’s Marketer? The key purpose of a MAP is to deliver personalized messaging and MAP vendors are excellent at this.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Webbiquity

SEPTEMBER 29, 2020

Not surprisingly, virtual event technology vendors have responded. VII Events is a 3D, 360-degree virtual events SaaS platform that can provide event attendees with at outstanding event experience while delivering measurable business results to event organizers.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Metadata

FEBRUARY 24, 2021

Metadata integrates with the likes of LinkedIn, Facebook, Marketo, Hubspot, Eloqua, Pardot, G2, Drift, HG Insights, the Trade Desk, Bombora, and other vendors to set them on autonomous mode. Notable entrepreneurs, such as Mark Organ (Eloqua), Ilya Volodarsky (Segment), with over a dozen customers (e.g. for 2020 by Inc.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Martech

DECEMBER 12, 2022

Nearly every marketing organization uses marketing automation platforms these days. Sometimes third party vendors will send you a list. However, just having a MAP isn’t enough. You have to understand how to use and extract value from it. That starts with optimizing the data intake process. Everyone does them,” said Sharaf. Get MarTech!

Marketing Automation Services 102

Marketing Automation Services Marketing Automation Automation Optimization 102

ANNUITAS

MARCH 10, 2016

It’s been nearly two decades since marketing automation pushed into the B2B scene with the introduction of Eloqua in 1999. Eleven years later, in 2010, marketing automation became its own category with over 110 known vendors in the space. Since then, every marketer is now a potential buyer of this technology.

Marketing Automation Services 100

Marketing Automation Services Demand Generation Eloqua Paid Search Agency 100

Smarte

MAY 23, 2022

Some of them may have been a part of your account and could leverage your services in their new organization. Duplication and Suppression: SMARTe offers native integrations with Salesforce , Marketo , Eloqua, and many other CRM’s/MAP. You need a data vendor who is not just dependent and limited to data available on public domains.

Validation 52

Validation Eloqua API Deliverability 52

Smarte

MAY 23, 2022

Some of them may have been a part of your account and could leverage your services in their new organization. Duplication and Suppression: SMARTe offers native integrations with Salesforce , Marketo , Eloqua, and many other CRM’s/MAP. You need a data vendor who is not just dependent and limited to data available on public domains.

Validation 52

Validation Eloqua API Deliverability 52

PureB2B

MAY 30, 2022

B2B marketers, especially, use firmographic data to segment organizations into categories. So many organizations today rely on their technology stack to drive growth, productivity, customer relationships, and more—regardless of industry. If you are in B2B marketing, it pays to understand how technology fits into an organization.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Oktopost

MARCH 11, 2020

The potential is limitless and since a B2B advocacy program must provide metrics that measure true business impact and ROI, this is a powerful component to look for in vendors. A People Database can assist in determining what advocacy content drives pipeline growth turning your advocates’ audience into leads.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

Oktopost

FEBRUARY 28, 2021

The potential is limitless and since a B2B advocacy program must provide metrics that measure true business impact and ROI, this is a powerful component to look for in vendors. A People Database can assist in determining what advocacy content drives pipeline growth turning your advocates’ audience into leads.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

Valasys

JULY 1, 2021

In this blog post, we’ll discuss the steps to get started with marketing automation solutions, the benefits of marketing automation solutions, and how you can choose amongst the best marketing automation solutions for your organization. Integrating the B2B marketing automation solutions with all the technology vendors.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Digital B2B Marketing

NOVEMBER 15, 2012

Marketing Automation’s Baby Steps Last week we saw the first meaningful step in this direction with the announcement of Eloqua’s AdFocus offering, extending marketing automation’s segmentation and messaging to online display programs with Demandbase and Bizo. Disclosure: Demandbase is a client of my employer.]

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

TrustRadius Marketing

DECEMBER 16, 2019

Organizations lack trained professionals to effectively use the tool. To get the most out of your solution, you will likely want three things: IT folks on your team to support implementation, awesome customer support from the vendor and accessible training resources (tutorials, onboarding material, a supportive online community, and so on).

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

Litmus

APRIL 13, 2021

Oracle (includes Oracle Responsys , Oracle Eloqua , Bronto , NetSuite , Siebel , and Dyn ): 6.2%. Some are up-and-comers; some specialize in serving organizations in a particular industry vertical; some offer special functionality; some offer email as part of a much larger service. of respondents to Litmus’ State of Email survey.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. It’s not about sales. This is a book about the only thing that matters: revenue.”

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

ANNUITAS

MAY 5, 2020

But if you’ve outgrown your current marketing automation platform and have plans to evaluate other options, discuss this with potential candidates during the interview (especially if you’d like this hire to be involved in the vendor evaluation process). Organizations may use Salesforce campaign membership, custom fields, or some combination.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

Customer Experience Matrix

AUGUST 28, 2014

I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. The advantage of Web site activity is it finds companies early in the buying cycle, when they are most open to considering new vendors.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

TrustRadius Marketing

JANUARY 8, 2020

Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management. Customers consistently say that Eloqua’s visual campaign canvas and automation capabilities are great.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Webbiquity

JANUARY 27, 2011

In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems. These vendors have sophisticated features and processes that can meet the needs of marketing teams in any size organization. Share this on Bebo.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Salesforce.com Marketing Automation 100

Customer Experience Matrix

DECEMBER 19, 2011

Marketing automation vendors have mostly worked on making it easy to post and share messages and to capture social data. Influitive founder Mark Organ was co-founder of marketing automation pioneer Eloqua. See my December 8 post for details.) Influitive tackles the control issue head on.

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Vidyard

SEPTEMBER 1, 2015

It has grown in popularity, and according to SiriusDecisions , 40% of organizations will own automation by next year. That’s probably why more than 100 vendors have swelled the ranks of those offering automation tools. So without further ado: Eloqua. Now that you have a good list, what are you still doing here?

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

LeadSloth

SEPTEMBER 30, 2010

The Pardot team also showed how they are using Pardot within their own organization. To organize a user conference, a vendor needs critical mass. Of the vendors on my list of Marketing Automation vendors, only a handful have enough customers to make this happen. Marketing Automation User Conferences.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Conference Vendors 100

Customer Experience Matrix

JULY 10, 2013

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Vidyard

MAY 10, 2018

With more than 700 sales tech vendors and countless tools, it’s enough to make any sales leader’s head spin. Here’s her advice: You need a sales tech strategy As a team—and ideally, as an organization—you need to have a unified tech strategy. The sales tech landscape is overwhelming.

Marketing Automation Services 73

Marketing Automation Services Eloqua Budget Programs Training 73

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Just as importantly, what information do they need to be your advocate within their organization? But they’re just that: tools.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

ClickZ

OCTOBER 22, 2020

This list is not inclusive of every enterprise-level provider, but is meant to present an overview of best-in-class tools that exist in the market today, including tangible examples of how organizations are using them to improve their marketing, sales, and customer experience initiatives. Industry case study. 4 Salesforce Pardot.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

chiefmartech

MARCH 20, 2018

This clean and elegant design organizes their marketing and sales technologies according to the six clusters of the Martech 5000 marketing technology landscape — Relationships & Social, Content & Experience, Data, Management, Commerce & Sales, and Advertising & Promotion — as concentric rings. What about you, dear reader?

Enterprise Management 45

Enterprise Management Network Marketing Marketing Management Reachforce 45

Customer Experience Matrix

JULY 22, 2010

Summary: consolidation isn't new among marketing software vendors. As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. The obvious candidates are CRM vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

KoMarketing Associates

JANUARY 25, 2013

It would be interesting to know what factors B2B marketers look at when determining the cost per lead for social media (as well as SEO), since labor costs outside of contracting vendors often do not come into play. Eloqua and CMO.com helped coordinate survey information. B2B Marketing Channels Ranked by Quantity of Leads Provided.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Vidyard

SEPTEMBER 2, 2015

It has grown in popularity, and according to SiriusDecisions , 40% of organizations will own automation by next year. That’s probably why more than 100 vendors have swelled the ranks of those offering automation tools. But there aren’t that many hours in a day, so how do you pick which blogs to follow? Get reading, learn, and enjoy!

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). Focus – You can’t be all things to all people.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). Focus – You can’t be all things to all people.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

Customer Experience Matrix

MARCH 26, 2009

Naturally, the vendors showing them to me have all thought very carefully about their designs and made the best choices they could, typically based on feedback from their customers. These organizations have marketing operations staff members whose entire job is to set up campaigns. If you read this blog regularly (and who doesn't?),

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

MARCH 8, 2011

Both Unica and Aprimo were long-established vendors with fundamentally stable products sold primarily to large enterprises: although their new owners may market them more broadly, they’ll be selling pretty much what IBM and Teradata always sold (big systems) to pretty much the same customers (big companies).

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ).

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Heinz Marketing

MARCH 29, 2018

Allison has a distinguished and decorated career spanning both sales and marketing leadership roles at companies such as Oracle, Eloqua, NextJ Systems and more. My desktop or mobile screen is where I live and I keep it as clean and organized as possible. Here in her own words is how she gets stuff done. What’s your workspace like?

Work Management 82

Work Management Enterprise Management Marketing Management Paid Search Agency 82