LeadSloth

MAY 25, 2010

People asked my opinion on this acquisition. Even industry leaders like Eloqua and Unica are relatively small compared with vendors in more established software categories. It seems that Market2Lead is migrating their customers to other solutions, at least, Eloqua’s announcement gives that impression.

Market2Lead 100

Market2Lead Enterprise Management Acquisitions Work Management 100

LeadSloth

SEPTEMBER 30, 2010

In May I attended Silverpop’s user conference, and the Marketo and Eloqua user conferences are coming up in October. In my opinion, there are three reasons: a good product that is easy to use. Of the vendors on my list of Marketing Automation vendors, only a handful have enough customers to make this happen.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Conference Vendors 100

LeadSloth

JUNE 23, 2009

Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). In my opinion, they will have to offer at least some Inbound Marketing features before the end of the year. Their main focus has been on nurturing and scoring your existing leads.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

JANUARY 12, 2010

I have asked many of the vendors, consultants and thought leaders to give their opinion. There are lots of interesting opinions, from practical to visionary, with consensus on some topics, and differences on others. Steve Woods , CTO, Eloqua. Steve Woods, CTO, Eloqua ( @stevewoods ). predictions.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100