Digital B2B Marketing

JANUARY 3, 2013

Personalizing email subject lines dramatically increased open rates, according to this post from Eloqua. Share your opinion in the comments below or with me on Twitter ( @wittlake ). These recent statistics and anecdotes point to a clear way to increase email open and click rates, but read on before you decide to test these approaches.

Practices 100

Practices Eloqua Best Practices Open Rate 100

Madison Logic

SEPTEMBER 29, 2020

NEW YORK, September 29, 2020 (Newswire.com) – Madison Logic , a leading global account-based marketing (ABM) platform, earned a spot for its CEO, Tom O’Regan on B2B Marketing’s list of Top ABM (account-based marketing) Opinion Leaders.

Account Based Marketing 52

Account Based Marketing ABM Paid Search Agency Eloqua 52

LeadSloth

MAY 25, 2010

People asked my opinion on this acquisition. Even industry leaders like Eloqua and Unica are relatively small compared with vendors in more established software categories. It seems that Market2Lead is migrating their customers to other solutions, at least, Eloqua’s announcement gives that impression.

Market2Lead 100

Market2Lead Enterprise Management Acquisitions Work Management 100

Marketing Insider Group

JANUARY 8, 2013

Velocity Partners is a UK-based firm who opinions on B2B Marketing are always provocative and very relevant for the world of B2B Marketing. Eloqua’s All About Revenue the @ Eloqua blog explores the role innovation plays in revenue generation. Follow their co-founder @ DougKessler and director @ RSkin11.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Cintell

NOVEMBER 9, 2015

Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. Make sure your opinions, research, or experience is heard and shared because it is unique to you. In 2015, Erika was recognized by the SLMA as one of the 20 Women to Watch in Sales Lead Management. Lessons, tips or tricks about buyer personas:

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Ledger Bennett

FEBRUARY 18, 2020

Thought leaders are the informed opinion leaders and the go-to people in their field of expertise. Embracing natural advantages to remote and flexible working such as increased productivity; shorter more energetic meetings and an expansive and diverse talent pool can all be reinforced as positive aspects of your working culture.

Work Management 52

Work Management Eloqua Paid Search Agency Training 52

Marketing Insider Group

JANUARY 24, 2013

Eloqua – Eloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. All opinions here are my own. Connecticut · [link]. Vienna, VA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Customer Experience Matrix

JUNE 8, 2011

On one hand, I’ve seen plenty of systems that track customers through the buying process, including Eloqua , Marketo , Leadformix , Clear Saleing , C3 Metrics , and Encore Media Metrics. But, in my opinion, a lifecycle tracking system reports on movement of customers across stages within the lifecycle. This was intriguing.

Analysis 120

Analysis Eloqua Eye-Tracking Segmentation 120

Vidyard

SEPTEMBER 1, 2015

So without further ado: Eloqua. I found most remarkable…the divergent opinions on the evolution of marketing technology management out there today.” One of the interesting things about the blog is its willingness to offer different opinions, including on the business need for the role of Chief Marketing Technologist!

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Ledger Bennett

JUNE 25, 2018

Sadly, relations with the said customer had become frosty, and so AT&T decided to utilize a targeted “persons of interest” social selling strategy to thaw the negative opinion, and in 18 months were able to attribute $47 million in new business to social media outreach. So how did they do it? The outcome?

Sales Management 45

Sales Management Eloqua Peer-to-peer Top of Funnel 45

NuSpark Consulting

JUNE 13, 2014

Another study conducted by marketing powerhouses Eloqua and CMO.com, “third-party lead originators and publishers get the most favorable ratings, with 34% saying they deliver a high quantity of leads.”. You live and breathe your sector – make your opinions known. Thought leadership is hard to measure, but its effects are not.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

Customer Experience Matrix

MARCH 26, 2009

My own opinion is quite firm: flow charts don't work. Of course, holding an opinion strongly doesn't make it correct, even when I'm the one doing the holding. The area where this comes up more often than any other is the design of multi-step campaign flows. They look good in demonstrations and can lay out simple processes quite nicely.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

LeadSloth

SEPTEMBER 30, 2010

In May I attended Silverpop’s user conference, and the Marketo and Eloqua user conferences are coming up in October. In my opinion, there are three reasons: a good product that is easy to use. Of the vendors on my list of Marketing Automation vendors, only a handful have enough customers to make this happen.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Conference Vendors 100

Vidyard

SEPTEMBER 2, 2015

So without further ado: Eloqua “Marketing Automation Does Not Equal Lead Nurturing…Technology will not deliver lead nurturing any more than buying lumber and nails will build a home.” Chief Marketing Technologist “I found most remarkable…the divergent opinions on the evolution of marketing technology management out there today.”

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

Vidyard

MAY 10, 2016

Read on to see how Michael developed an “always on” marketing platform, his opinion on video as a content type , and his tips for marketers trying to justify investments in marketing technology. Marketing Automation: Eloqua as the base for all emails and forms, and Tableau to visualize all the data gathered.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

Ledger Bennett

FEBRUARY 24, 2020

Other blogs that may interest you. Quick Wins: Choosing Your Keywords July 11, 2018 In the digital world, keywords play a role in almost everything.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

SnapApp

OCTOBER 28, 2016

We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing. The list of marketing technology vendors keeps growing – Marketo, Eloqua, HubSpot, Kapost, Newscred, and the list goes on. Small But Mighty Marketing Tools Your Team Can Use Today.

Eloqua 48

Eloqua Banners Training Creativity 48

Customer Experience Matrix

FEBRUARY 26, 2009

The question was why those systems should not also be rated as easy for simple projects—because, at least in my opinion, they are not. In case you're wondering about other vendors I track, Eloqua , Neolane and Manticore Technology all set up flow charts without embedding the small list-style campaigns.

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 27, 2010

But they’re ultimately just my opinion. Vendor strength will be scored on a separate dimension. I think these weights are reasonable representations of how buyers think in the different categories. So I also created a reality check by looking at vendors who target the different buyer types.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Ledger Bennett

NOVEMBER 13, 2019

Other blogs that may interest you. Quick Wins: Choosing Your Keywords July 11, 2018 In the digital world, keywords play a role in almost everything.

CMO 40

CMO Demand Generation Agencies Eloqua Paid Search Agency 40

SnapApp

MARCH 14, 2016

Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease. San Francisco is one of the Top 10 cities in North America and in my opinion has some of the most gorgeous views surrounding it.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

ANNUITAS

JANUARY 10, 2011

He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. In your opinion, why is that? As the founder of 28Marketing, he’s worked with a number of B2B technology and cloud computing companies. Steve has a proven track record in marketing communications development and execution.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

SnapApp

MARCH 15, 2016

Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease. San Francisco is one of the Top 10 cities in North America and in my opinion has some of the most gorgeous views surrounding it.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

SnapApp

APRIL 3, 2014

You can tie the survey to a raffle prize and give attendees even more incentives to offer their opinions. Here’s the best part: all these engagements can have a lead form that integrates with your marketing platform: Marketo, Eloqua , ExactTarget , Pardot, Act-On, and HubSpot-- it all can be done!

Planning 48

Planning Marketo Eloqua Landing Pages 48

Heinz Marketing

SEPTEMBER 17, 2018

Spent years and years at Eloqua, and is now the founder of TMM Enablement Services, helping companies with sales and customer experience enablement work. Melissa: My strong opinion is that the sales enablement function should report up into sales. I mean, it’s a no brainer, I’m just fabulous. Matt: That is awesome.

Work Management 54

Work Management Eloqua Marketing Management Training 54

6sense

MAY 10, 2016

But they are, in my opinion, evolutions of the lead-based sales and marketing tactics that were developed at the the beginning of the internet age. While they all can help, they traditionally fall in the category of ‘point fixes.’ They are tactics that can help with percent increases to conversion metrics or revenue goals.

Lead Ranking 48

Lead Ranking Lead Scoring B2B Marketing Marketing Automation Services 48

LeadSloth

JUNE 23, 2009

Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). In my opinion, they will have to offer at least some Inbound Marketing features before the end of the year. Their main focus has been on nurturing and scoring your existing leads.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Golden Spiral

NOVEMBER 8, 2018

Whether you’re using HubSpot , Pardot/Salesforce , Eloqua , Marketo , SharpSpring , Mailchimp or any of a dozen other tools, make sure every page plugs in well and doesn’t conflict with others. Your opinion, while interesting, is irrelevant.”. We’ll give you an honest opinion about the state of your site. Bottleneck #1: Debate.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

Hubspot

APRIL 21, 2014

This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Last year Freeman’s employer, a telecom company called ShoreTel , moved from Eloqua to HubSpot, and it fell to Freeman, the head of demand generation at ShoreTel, to oversee the project. .

Marketing Automation Services 28

Marketing Automation Services Planning Marketing Automation Automation 28

Convince & Convert

OCTOBER 2, 2013

Responsive design has helped (responsive design basically takes your “desktop” content and makes it perfectly readable on a mobile device), but this is a band-aid, in my opinion. For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. Yes, digital, as in desktop publishing, is becoming a legacy system.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Engagio

FEBRUARY 21, 2020

Take Marketing Automation Platforms (MAP) – one company might show that they have Marketo, Eloqua and Hubspot. Just one step left, and in my opinion, it’s the most important step of them all. For this website scraping example, we know the data isn’t 100% accurate, so we treat it on a scale. Remove, format and share! You’re so close!

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Work Management 62

Webbiquity

JANUARY 12, 2011

Matt Mansfield interviews five PR pros including Joe Chernov of Eloqua and Lisa Ann Pinkerton of Technica to get the scoop on their favorite tools for PR management, social media and other functions. .’ To grab the attention of your older brother, you need something really newsworthy.&#. Social PR News and Commentary.

PR 100

PR Tools Tips Blogger 100

markempa

JANUARY 23, 2018

A more complex buyer persona extends beyond surface level details and includes other factors like common complaints, shared opinions, buying preferences, and more. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects.

Buyer Personas 323

Buyer Personas Marketing Automation Services Enterprise Management Work Management 323

Online Marketing Institute

NOVEMBER 1, 2010

You are welcome to participate and critique, praise, extend, or correct the information and opinions found on this blog. « Digital Marketing Gets A Boost In 2009 B2B Budgets Eloqua Removes Start Up Barriers In Race To Capture Customers » Blog at WordPress.com. This blog draws on the heritage of my Forrester research.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

chiefmartech

DECEMBER 6, 2015

Adobe Experience Manager, Oracle Eloqua, Salesforce CRM). There are a couple of possible exceptions to this in my opinion. My sense is that the marketing clouds are competing more for the “backbone platform” position in marketers’ minds, or winning on individual pieces of their portfolios (e.g.,

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Hubspot

SEPTEMBER 14, 2012

One of our product marketing managers wrote a blog post recently that featured Eloqua's content as an example of exceptional B2B content. Joe Chernov at Eloqua not only tweeted it, but with some kind words, at that : That @ hubspot included @ eloqua in its "10 B2B Companies that Create Exceptional Content" post = classy.

Social Media 28

Social Media Paid Search Agency Companies Eloqua 28

markempa

AUGUST 4, 2014

Brian: Well, when I wrote my book I would say industry in my opinion was at a D. I know that you’ve worked with Eloqua at the time and a lot of things have happened with many of the companies and consolidation is taking place but what we realized is tools aren’t going to drive transformation – they support it.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120