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Salesforce Einstein and the Challenge of AI for B2B Marketing

Leadspace

No matter how good the algorithms, AI will not produce usable insights and information to drive demand generation if you cripple it with the static data in your CRM or purchased from traditional data vendors. B2B marketers know that salespeople don’t care about advances in martech. They only care about good leads that can be contacted.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

It includes things like Open Rate, Click-Through Rate, Unsubscribe Rate, Response Rate, and Bounce Rate. . While vendors offer a growing number of integrations, it’s important for marketing team members to identify key features that will impact their team for positive results.

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. Our open rates average 30%. How can we improve open rates? Is this good?

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6 Marketing Automation Lessons I Learned the Hard Way

Hubspot

Due to increasing adoption rates, analysts are predicting a more than 50% industry revenue increase this year. Recent acquisitions (Eloqua acquired by Oracle, Pardot by ExactTarget, and others) are also signs of a market headed in the right direction. Use a solution-based approach: Problem: Email open rates are trending down.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.

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Account-based Marketing Benchmarks: Blocks for a Solid Foundation

DealSignal

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Because contact data decays at an alarming rate , you need email addresses that have been verified. Having direct dial phone numbers is also key so that your sales team can follow up with contacts efficiently. You can read a case study here.

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Email Marketing vs Marketing Automation Software

TrustRadius Marketing

But when we see traditional email marketing vendors like MailChimp offering all-in-one marketing platforms that unite campaigns across multiple channels, it makes you wonder: . Many popular email marketing vendors also offer all-in-one marketing automation solutions. Top Rated Email Marketing Tools.