Salesforce Einstein and the Challenge of AI for B2B Marketing
Leadspace
OCTOBER 5, 2016
No matter how good the algorithms, AI will not produce usable insights and information to drive demand generation if you cripple it with the static data in your CRM or purchased from traditional data vendors. B2B marketers know that salespeople don’t care about advances in martech. They only care about good leads that can be contacted.
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