Outbrain

SEPTEMBER 4, 2019

And by customizing automation workflows , marketers can achieve even higher click-through rates and open rates. Oracle Eloqua . Now, as part of the Oracle Marketing Cloud, Eloqua provides targeting and segmentation, campaign management, lead measurement, and analytics for a solid enterprise marketing automation solution.

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Vidyard

MAY 10, 2016

Marketing Automation: Eloqua as the base for all emails and forms, and Tableau to visualize all the data gathered. Social: Oracle SRM has been used for a few months, and is very promising because it integrates directly with Eloqua. They don’t care about an increase in open rates, but they do about more relevant leads.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. Our open rates average 30%. How can we improve open rates? Is this good?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

TrustRadius Marketing

NOVEMBER 14, 2019

It includes things like Open Rate, Click-Through Rate, Unsubscribe Rate, Response Rate, and Bounce Rate. . We use Eloqua to support direct messaging for the revenue administration. A solid marketing automation solution will handle your tasks elegantly, but also provide insights around your campaigns.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Hinge Marketing

AUGUST 15, 2014

Email open rates. You can break this number down to look at the total number of opens for an email, the rate at which recipients are opening, the total number of unique opens, and the unique open rate. There are a number of marketing automation software solutions available. Infusionsoft.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

Anything Goes Marketing

JANUARY 26, 2010

I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. You would be surprised how experimenting with slightly different “From” addresses can improve response rates.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

SnapApp

APRIL 4, 2018

Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Email Marketing Performance – The metrics used here to measure campaign effectiveness/ROI are the standards including Delivery Rate, Bounces, Unsubscribes, Unique Open Rate, Uniq. Tracking method – Eloqua. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Litmus

JUNE 16, 2021

It automatically syncs campaign results such as open rate and click-through rate from your ESP into Litmus Email Analytics , so you can see all of those metrics and subscriber engagement details like read rate, top email clients, and more. Litmus Enterprise customer with Eloqua or Salesforce Marketing Cloud?

Eloqua 79

Eloqua Privacy Protection Aggregators Click Rate 79

Zoominfo

OCTOBER 14, 2021

Sales professionals, marketers, and recruiters live and die by two vital metrics when it comes to email: bounce rates and open rates. Ultimately, it doesn’t matter how compelling an offer may be if an email fails to reach its target or they choose not to open it.

Zoominfo 100

Zoominfo Marketing Automation Services Lead Ranking Ad Exchange 100

DealSignal

APRIL 5, 2018

And so I think that people need a phenomenal…we’ve seen the best results where people have really good operations person that understands both the ins and outs of, like, a Salesforce and a Marketo or an Eloqua and they understand the business purpose so they can manage scope around what should or should not be customized, integrated, etc.

Top of Funnel 45

Top of Funnel Work Management Marketing Automation Services Marketing Management 45

DealSignal

MARCH 28, 2023

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. HubSpot is an example of a hybrid to the next layer up in the ABM stack , which is a “system of engagement”, a process-oriented tool that enables you to segment your ABM contacts, create customized offers, launch email campaigns, etc.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. These methods are becoming less and less effective - email open rates are falling, response rates are falling, connect rates on phone calls are declining, etc.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

MAY 13, 2013

Due to increasing adoption rates, analysts are predicting a more than 50% industry revenue increase this year. Recent acquisitions (Eloqua acquired by Oracle, Pardot by ExactTarget, and others) are also signs of a market headed in the right direction. Use a solution-based approach: Problem: Email open rates are trending down.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

DealSignal

MAY 8, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. HubSpot is an example of a hybrid to the next layer up in the ABM stack, which is a “system of engagement”, a process-oriented tool that enables you to segment your ABM contacts, create customized offers, launch email campaigns, etc.

Account Based Marketing 58

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 58

DealSignal

MARCH 29, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. HubSpot is an example of a hybrid to the next layer up in the ABM stack, which is a “system of engagement”, a process-oriented tool that enables you to segment your ABM contacts, create customized offers, launch email campaigns, etc.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

TrustRadius Marketing

DECEMBER 4, 2019

Top Rated marketing automation vendors include Marketo , HubSpot , SharpSpring , Act-On Software , Oracle Eloqua , Pardot , Infusionsoft by Keap , Adobe Campaign , ActiveCampaign. You can see open rates, click-through rates, bounce rates and unsubscribe rates.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

Single Grain

MAY 31, 2023

Email Marketing Platforms: These provide data on email open rates, click-through rates, conversions, and subscriber behavior. Marketers can use this data to optimize website performance, understand user journeys, and identify areas for improvement.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Vidyard

DECEMBER 9, 2014

Using these three technologies integrated with their marketing automation platform (Eloqua), the company was able to qualify better leads, faster. While existing offerings like the Elite Advisor newsletter maintained a 9.35% average open and 1.15% click through rate, the team saw a drastic improvement with their nurture emails.

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

DealSignal

MAY 16, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. HubSpot is an example of a hybrid to the next layer up in the ABM stack, which is a “system of engagement”, a process-oriented tool that enables you to segment your ABM contacts, create customized offers, launch email campaigns, etc.

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

DealSignal

MARCH 30, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. HubSpot is an example of a hybrid to the next layer up in the ABM stack, which is a “system of engagement”, a process-oriented tool that enables you to segment your ABM contacts, create customized offers, launch email campaigns, etc.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40

Marketing Insider Group

JUNE 9, 2011

These are the very activities that are experiencing falling response rates, contact rates and open rates. All this is putting a strain on existing marketing organizations who are setup to support more traditional outbound campaign tactics. What can save marketing? Next, we need to define the vision for content strategy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Content 100

SnapApp

MAY 31, 2018

And amongst the open rates and click-through successes, we inevitably see that some portion of our list bounced back. It currently supports the major marketing automation platforms, including Act-On, Eloqua, Hubspot, Marketo & Pardot, and uses machine learning to monitor and manage auto-replies, as well as human replies.

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48

SnapApp

MAY 31, 2018

And amongst the open rates and click-through successes, we inevitably see that some portion of our list bounced back. It currently supports the major marketing automation platforms, including Act-On, Eloqua, Hubspot, Marketo & Pardot, and uses machine learning to monitor and manage auto-replies, as well as human replies.

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48

LeadSquared

DECEMBER 15, 2014

We have experienced better open rates, when the email subject line uses Recipient’s first name. How will it effect open rate? The subject line will definitely play a role in open rates. If it is promotional content, the kind of content would determine the open rate. That keeps evolving.

Click Rate 52

Click Rate Open Rate FAQ Webinar Metrics 52

Vidyard

OCTOBER 27, 2019

Using the word “video” in an email subject line increases open rates by 19%, click-through rates by 65%, and reduces unsubscribes by 26%, according to Syndacast. Including a video in the actual body of an email can increase click-through rates by 96%, according to a survey by GetResponse. And that’s just the subject line.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

Using the word “video” in an email subject line increases open rates by 19%, click-through rates by 65%, and reduces unsubscribes by 26%, according to Syndacast. Including a video in the actual body of an email can increase click-through rates by 96%, according to a survey by GetResponse. And that’s just the subject line.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Hinge Marketing

JULY 21, 2022

If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. search engines, social media, email) and which content draws the most traffic and converts at higher rates. If you’re starting out, tools like Mailchimp and Constant Contact will suffice.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

ClearVoice

OCTOBER 7, 2019

Of the top three marketing automation suites, HubSpot, Marketo and Eloqua, HubSpot continues to be the fastest-growing and most popular, as far as new user installations are concerned. With thousands of hours of experience with Eloqua, Marketo and HubSpot, I’ve built my own list of must-know email marketing best practices.

Hubspot 58

Hubspot Email Marketing Campaigns Planning 58