Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. My first job out of college (in 2007) was with a cybersecurity firm in Columbia, MD and they were actively using Eloqua to manage their email marketing programs and to track and qualify their leads. I open to anything.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

ClickZ

JANUARY 22, 2020

Support is available online and 24 X 7. Online 24/7 support. Oracle Eloqua. Oracle Eloqua is a cloud-based cross-channel marketing solution that primarily helps marketers to target customers and track them across all phases of the buying cycle. Integrates easily with SugarCRM, Netsuite, Salesforce and other platforms.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Webbiquity

SEPTEMBER 29, 2020

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. When COVID-19 forced live events online, the unique experience provided by the platform made it even more compelling.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

ANNUITAS

SEPTEMBER 21, 2018

AND, Adobe invests in its products; whereas, we’ve seen a gap in Oracle and Salesforce’s commitment to the Eloqua and Pardot marketing automation platforms that they acquired. Integration with Magento could power Marketo to perform online transactions. – Adobe has a strong focus on Customer Experience (CX).

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

Customer Experience Matrix

MAY 18, 2007

The company positions itself directly against Eloqua , and indeed is quite similar. The main advantages Manticore claims over Eloqua are lower cost and easier, faster implementation. Manticore doesn’t mention this, but Eloqua also has some capabilities that Manticore lacks, including direct mail, event management, and online chat.

Manticore 120

Manticore Online Lead Generation Lead Generation Vtrenz 120

Tomorrow People

MARCH 13, 2018

Because the great thing about digital: these tricks are just the start of what you can do online. But if an online/inbound campaign isn’t quite right, the negative impact is minimal. Our pet hate — because it happens so often — is seeing a brand with a totally different feel between its online and offline creative work.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Biznology

JANUARY 19, 2018

I’ve served on John’s board for 5 years now, and recognize him as a master of extracting value from media properties — trade pubs, websites, databases, seminars, conferences, online training programs — and rounding up data sources across a complex organization. Now VCs frequently send him in to companies to clean things up before a sale.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Customer Experience Matrix

FEBRUARY 21, 2014

The most recent expansion went beyond a company’s own Web site to the much larger world of online advertising. I’ll assume the Eloqua integration is most interesting to readers of this blog. Basically, it lets Bizo read audience segments created by Eloqua. Other partners will be added over time.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

The Point

NOVEMBER 27, 2018

Coupled with the fact that it’s harder and harder to get audiences’ attention online, companies have come to believe that social media is a strictly pay-to-play arena, understandably so. In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

TrustRadius Marketing

JANUARY 8, 2020

Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management. Customers consistently say that Eloqua’s visual campaign canvas and automation capabilities are great.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Digital B2B Marketing

NOVEMBER 15, 2012

Marketing Automation’s Baby Steps Last week we saw the first meaningful step in this direction with the announcement of Eloqua’s AdFocus offering, extending marketing automation’s segmentation and messaging to online display programs with Demandbase and Bizo. Every tablet sponsorship, online video ad or even TV ad?

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

SendinBlue

AUGUST 24, 2020

Eloqua is a marketing automation tool from Oracle that allows you to create engaging marketing campaigns for every step of the customer journey. The platform combines capabilities for creating both online and offline materials, bringing them together to build personalized and optimized multichannel campaigns. .

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Ledger Bennett

APRIL 1, 2020

Online poker games with friends, a virtual night ‘down the pub’ and even those clients or colleagues who have historically refused to get on camera for meetings are now either forced to because it’s ‘the new normal’ or they’ve been self isolating for so long they’re desperate to interact with someone other than their immediate family.

Contacts 52

Contacts Eloqua Lead Ranking Touchpoints 52

Ledger Bennett

MARCH 25, 2020

Online poker games with friends, a virtual night ‘down the pub’ and even those clients or colleagues who have historically refused to get on camera for meetings are now either forced to because it’s ‘the new normal’ or they’ve been self isolating for so long they’re desperate to interact with someone other than their immediate family.

Contacts 52

Contacts Lead Ranking Eloqua Touchpoints 52

Marketing Insider Group

JANUARY 5, 2012

So to help you, I have curated some of my favorite marketing infographics that touch on some of the most important issues in marketing today like online marketing, content strategy, inbound marketing, mobile marketing, blogging and storytelling. “ The Noob Guide To Online Marketing ” – by Unbounce.

Eloqua 100

Eloqua Planning Storytelling Advertising Agencies 100

Convince & Convert

FEBRUARY 27, 2015

Video consumption continues to skyrocket amongst online audiences. In fact, 43 percent more videos were watched online from 2013 to 2014. Whether you’re in a marketing, sales, or IT role, and whether you’re thinking about the why, when, or how of investing resources in online video, this report is an imperative read.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Ledger Bennett

JULY 31, 2020

Kids in their bedrooms staring at devices worried about missing out from every chat, tweet, insta or even worse – getting bullied online. I think a lot of the above is connected. Financial pressures caused by losing a job or being stuck in the house during lockdown. Click here to show your support Other blogs that may interest you.

Eloqua 52

Eloqua Paid Search Agency Stats Marketing Automation Services 52

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Content4Demand

OCTOBER 16, 2020

Consider this: As more of the purchase journey goes online, larger quantities of buyer data become available, and turning that data into actionable insights becomes increasingly complex. How Will Predictive Orchestration Shape the Future of ABM?

Account Based Marketing 119

Account Based Marketing ABM Multi-Channel Trigger Marketing 119

EMagine B2B Blog

APRIL 4, 2013

In the world of the consumer, it is easy enough to judge success with your online marketing efforts. This can all be defined through the use of a combination of analytics tools like Google analytics and marketing automation software like Marketo, Leadlander or Eloqua. To put it plainly, success=sales. So what determines success?

Leadlander 40

Leadlander B2B Eloqua Marketing Automation Services 40

Zoominfo

MAY 9, 2022

Conversely, as their name implies, marketing automation tools automate your marketing outreach, such as email marketing campaigns, nurture flows, and online advertising. Some prospects will say, ‘Well, we have HubSpot or MailChimp or Pardot or Marketo or Eloqua,’” Maimone says.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Customer Experience Matrix

JUNE 9, 2009

but there’s an online demo that seems to cover pretty much the whole product. It’s irresistible to compare Sales Insight with Eloqua Prospect Profiler, launched two weeks ago (see my review ), which also gives sales people access to prospect activities gathered by the marketing system. Marketo includes the anonymous visitor tracking.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. It’s not about sales. This is a book about the only thing that matters: revenue.”

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

Only B2B

OCTOBER 20, 2020

Implicit Data – The online behavior of the prospect, such as time spent of social media , pages visited, recency etc. According to the Eloqua research, the lead scoring system increases the deal close rate by 30%, company revenue surges by 18% and the revenue per deal goes up by 17%.

Sales Qualified Leads 118

Sales Qualified Leads Lead Scoring Lead Ranking Leads 118

Crimson Marketing

AUGUST 6, 2015

He then shares how this approach dramatically reduced an unsustainably high churn rate for Eloqua. Russell’s focus is to deliver industry leading products to help marketers get to the right professionals while improving the online experience of LinkedIn members. . Get it wrong and you can do huge damage to your brand.

Churn Rate 100

Churn Rate Linkedin First-Mover Advantage Eloqua 100

KoMarketing Associates

AUGUST 23, 2016

As shown above, Eloqua took the right approach in updating their old LinkedIn Company Page to point users to the new location. As shown above, Adobe has created separate LinkedIn Showcase Pages to segment their products. Make Sure Your Audience Can Find You. Final Thoughts.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Ledger Bennett

MARCH 12, 2020

We’ve created a guided plan to taking your face to face event online and achieving lead objectives from your computer: Laying the foundations. Run a live event online. Create videos to run through online demos, product information or industry insight and upload to the hub. – YouTube. – Facebook Live. – Webinar.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Atomic Reach

FEBRUARY 7, 2019

Jonathan Bentz from Direct Online Marketing says, "Our team's biggest challenge with content marketing is creating content that dependably supports our lead generation efforts". After all, Kapost and Eloqua's Report on Content Marketing ROI proves that c ontent marketing gets three times more leads than paid search advertising.

Paid Search Agency 102

Paid Search Agency Advertising Agencies Content Marketing Eloqua 102

Avitage

MAY 2, 2012

We saw an opportunity to develop a best practice framework for B2B web site resource centers by examining existing resource centers from best in class companies such as Marketo, HubSpot and Eloqua; online publishers such as newspaper web sites; and other sites that manage large volumes of content (e.g. recipe sites).

Lead Nurturing 120

Lead Nurturing Resources Relevance Practices 120

ANNUITAS

MAY 5, 2020

What started with a need to reach buyers in an online world has ballooned into more than 7,000 marketing technology tools to choose from. For example, prioritize someone who is a Marketo Certified Expert, Eloqua Master, or SFDC Certified Administrator. How to Assess a Candidate’s Background.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

Litmus

APRIL 13, 2021

Oracle (includes Oracle Responsys , Oracle Eloqua , Bronto , NetSuite , Siebel , and Dyn ): 6.2%. Blackbaud (includes Convio and Luminate Online ). In order of popularity among our respondents, the top 12 ESP brands are: Salesforce (includes Salesforce Marketing Cloud , Salesforce Pardot , and Salesforce Core ): used by 18.1%

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Webbiquity

JULY 12, 2016

7) Oracle Eloqua. This was the ninth post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2: 6: The 24 Best Online Writing Tools and Apps. #7: 8: The Four Best Online Education Tools For Business Pros. #9: 6: The 24 Best Online Writing Tools and Apps. #7:

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Buzz Marketing for Technology

MAY 28, 2014

Once you decide to directly inject prospect data from your third party media sources, it becomes essential that the media-driven data you’ve paid for is validated, cleansed and formatted for your marketing systems (Eloqua, Marketo, Salesforce, Pardot, etc.).

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100