ViewPoint

MAY 10, 2012

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

The Effective Marketer

MARCH 9, 2010

Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

LeadSloth

JUNE 23, 2009

Inbound Marketing is more than just SEO. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), In short: everything to make sure that prospects find you, rather than you trying to find your prospects with ‘outbound’ marketing. Message for Marketing Automation Vendors.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Ambal's Amusings

DECEMBER 17, 2009

The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketing Edge podcast. Blog Marketing Interactions Twitter Ardath421. "Don’t let prospect assumptions limit marketing effectiveness."

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Webbiquity

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Online Marketing Institute

NOVEMBER 28, 2012

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Follow her on Twitter. By TJ Raphael.

B to B 40

B to B Paid Content Social Media CMS Development 40

Online Marketing Institute

NOVEMBER 4, 2010

Top Posts 26 Must-Have Negative Keywords for B2B PPC Campaigns 7 Mistakes To Avoid In Your Next Webinar Invitation Salesforce.com Webinar Invitation Gets It Right The First (Almost) Clickable Direct Mail Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best Subscribe Email Click Here to receive a monthly summary of new posts via email.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Online Marketing Institute

JULY 31, 2009

Or disagree with the list…) On the other side, I see solutions more oriented toward marketing and enabling a “pull” model, one focused on letting prospects engage at their own pace. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

KoMarketing Associates

NOVEMBER 26, 2019

Well, LinkedIn collects the data which can be downloaded at any time, and if supported, you can have these leads automatically sent to your CRM or marketing automation solution. Today, most platforms, including HubSpot, Marketo and Eloqua, can be directly connected to LinkedIn.

Lead Gen 157

Lead Gen Linkedin B2B Marketing Sales Qualified Leads 157

KoMarketing Associates

JUNE 26, 2014

As illustrated in this screen grab of a tweet from Shaun Moynihan in late 2012, @Moynihan received an astounding 2,300 retweets and 630 favorites for it, but The Atlantic actually covered “Twitter’s Best Joke”, among other humorous variations, nearly a year earlier. B2B Online Marketing Blog Search Engine Optimization'

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. He’s smart.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Marketing Insider Group

JUNE 19, 2012

When most people encounter an online registration form from a company they either don’t know or who they feel hasn’t earned the right to ask for their information, they either abandon the form or they provide incorrect information. Follow me on Twitter @ BrennerMichael. Maybe you do the same? Photo Source.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Demand Generation Agencies 100

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. The Marketing Automation Market The Marketing Automation market is at an interesting stage. You may have to click to enlarge the funding timeline infographic above.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Hinge Marketing

DECEMBER 29, 2015

I do not suggest spending time and money on fads, and marketing automation is no passing fad. Many cite the start of marketing automation in 1999 with Eloqua and SilverPop, and InfusionSoft has been around since 2001. It is the leading marketing program for delivering greater visibility, growth, and profits.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

Online Marketing Institute

JULY 31, 2009

My point: B2B marketers are looking elsewhere for help generating demand. 3) Marketing automation – lead by firms like Aprimo, Unica, Oracle/Siebel and SAS, this category is at the core of what Forrester calls the Marketing Technology Backbone. We can broaden our available market."

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Referral Rock

OCTOBER 30, 2019

Other popular digital marketing tools in this category: Autopilot, Marketo, Pardot, Eloqua. Their software makes it easy to share content and automatically schedule posts to Facebook, Instagram, Twitter, and LinkedIn. Discovery – allows you to search for keywords on Instagram and Twitter. Back to you.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69