LeadSloth

APRIL 29, 2009

Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. In alphabetical order: ActiveConversion B2B Marketing Blog. Eloqua Marketing Insights and Digital Body Language. This is my new discovery.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

Outbrain

SEPTEMBER 4, 2019

Oracle Eloqua . Continuing what seems to be a recurring theme in the industry – massive corporations acquiring marketing automation platforms to integrate with their existing offerings – Oracle purchased Eloqua in 2013 for over $800 million. Pricing starts at $9/mo. Suitable for: Medium to large enterprises.

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Vidyard

NOVEMBER 26, 2013

Having their Senior Online Marketing Manager approach their Director of Research in the lab with questions was a fun idea. Eloqua This awesome animated video from the marketing automation pros at Eloqua tells the story of Modern Mark. Takeaways: Don’t try to fit everything into one video!

Video Marketing 58

Video Marketing B2B Marketing Examples Eloqua 58

SnapApp

MARCH 29, 2015

AppCloud partners began to move away from Cloud Connectors and develop different apps (Action, Decision, Content, Feeder, Menu, Firehose) to give marketers better control of the experiences they were creating. As a leading Oracle | Eloqua partner, SnapApp was one of the first to create an Audience App. Introducing Interactive Video!

Eloqua 48

Eloqua Advertising Agencies Interactive Marketing Creativity 48

Customer Experience Matrix

JUNE 8, 2011

Then I noticed it was touting new reporting feature called Coremetrics Lifecycle, which the company describes as “the industry’s first application geared to enable online marketers to track and understand how customers progress through long-term conversion lifecycles.” This was intriguing.

Analysis 120

Analysis Eloqua Eye-Tracking Segmentation 120

Webbiquity

SEPTEMBER 1, 2010

Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement). SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog. How to Reach Out to Bloggers by Chris Brogan. Tweet This!

PR 100

PR Marketing Automation Services Blogger Eloqua 100

SnapApp

OCTOBER 22, 2012

Eloqua : Imagine having to visualize concepts like ?marketing marketing automation? Remarkably, though, Eloqua has done extremely well in visualizing the un-visualize-able and that has translated into a compelling and useful Pinterest page. But Eloqua doesn't rely only on their visual content, however.

Eloqua 48

Eloqua Paid Search Agency Companies Social Networks 48

TrustRadius Marketing

NOVEMBER 14, 2019

Let’s shed some light on the range of features that cover the majority of the marketing stack. These following features roll into 5 categories: Email Marketing and Online Marketing, Lead Management, Reporting and Analytics, Social Media, and Integrations. Email Marketing & Online Marketing.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

markempa

MARCH 8, 2006

Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. Register for this webcast registration is closed. Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Online Marketing Institute

DECEMBER 20, 2010

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 We say this because we find almost all B2B marketing deadly dull.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Convince & Convert

DECEMBER 5, 2011

This is marketing that approaches the “one to one” capability that professional communicators have dreamed about since the 1950s. Marketing automation of this type has been a reality for a few years, but has been contained in software like Marketo and Eloqua that is most appropriate for mid-sized and larger companies.

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Enterprise Management Automation 117

The Effective Marketer

MARCH 10, 2011

After all, now that they have the deep pockets to invest in improving their product , maybe their solution will start looking more like what marketing automation vendors have been selling for some time now. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Biznology

JUNE 17, 2013

Online Publishers Association ). 75% of an automated email marketing providers reduced the number of subscriber opt-outs by 75% when e-mails incorporated video. 64% of website visitors are more likely to buy a product on an online retail site after watching a video. (comScore and Nielsen ). Internet Retailer ). comScore).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

The Effective Marketer

FEBRUARY 15, 2010

OK, if you insist, here are some links to benchmarks I found online. A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). This entry was posted on Monday, February 15th, 2010 at 8:15 am and is filed under Email Marketing , Online Marketing.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

markempa

DECEMBER 29, 2011

This past year has been especially illuminating thanks to the brilliance of smart marketers who are expanding and perfecting the lead-generation concepts I wrote about years ago. In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

EMagine B2B Blog

APRIL 4, 2013

In the world of the consumer, it is easy enough to judge success with your online marketing efforts. This can all be defined through the use of a combination of analytics tools like Google analytics and marketing automation software like Marketo, Leadlander or Eloqua. To put it plainly, success=sales.

Leadlander 40

Leadlander B2B Eloqua Marketing Automation Services 40

Webbiquity

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Online Marketing Institute

MAY 24, 2009

It's a work-hard, play-hard world out there, and there's nothing better to end a day of deep discussions on marketing than sharing a few drinks or going out to grab a bite to eat. We wanted to explore and expose the social side of Eloqua. What would you like to see more of or differently about the social side of Eloqua?

Facebook 40

Facebook Eloqua B2B Marketing Marketing Strategy 40

The Effective Marketer

MARCH 9, 2010

Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. The only “download&# link seems to be the red button to the right, I would have added a couple more ‘download’ options either within the text or right after it. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

LeadSloth

JUNE 23, 2009

Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). There are software vendors that focus only on Inbound Marketing or SEO automation. Message for Marketing Automation Vendors. Few offer Inbound Marketing features.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Hinge Marketing

AUGUST 15, 2014

There are a number of marketing automation software solutions available. In order to get the most out of marketing automation software, it is important to ensure that its capabilities align with your needs: if you won’t require trigger marketing functionality, for example, it won’t be advantageous to pay for it.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

ViewPoint

MAY 10, 2012

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. Commenting on the continuing importance of search marketing, Christopher says, “Search is still huge and will remain so.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. Commenting on the continuing importance of search marketing, Chris says, “Search is still huge and will remain so.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Vidyard

SEPTEMBER 24, 2014

Marketing Automation Finally, marketing automation is the piece that really brings everything together. With the right marketing automation platform in place, like Marketo, Eloqua, or Pardot, you have the data from all crucial customer touch points in one place to consolidate all of the collected data.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

markempa

APRIL 18, 2007

Marketers from smaller companies said lead generation and qualification and email campaign management would be their two top areas of system or service deployment." Marketers from smaller companies said lead generation and qualification and email campaign management would be their two top areas of system or service deployment."

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Online Marketing Institute

NOVEMBER 28, 2012

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. By TJ Raphael. 11/27/2012 -15:36 PM.

B to B 40

B to B Paid Content Social Media CMS Development 40

Anything Goes Marketing

MARCH 8, 2009

Great success indeed - Eloqua crew welcome in Atlanta anytime!! tools , online marketing. Tags: Blogger social media RSS search social bookmarking Twitter viral marketing online communities Web 2.0. Twitter tip: Keep your network updated as to where you are. chadhorenfeldt Tweet this! social networks.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. Pattie McBride Says: June 29, 2009 at 1:31 PM Enjoyed the Blog!

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Ambal's Amusings

DECEMBER 17, 2009

"How to use technology to really make relationship marketing work?" Tom Pick is an online marketing executive with KC Associates , a marketing and PR firm in Minneapolis , Minnesota , focused on b2b technology clients. Blog Webbiquity Twitter TomPick. " Tom Pick's Bio.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Online Marketing Institute

NOVEMBER 4, 2010

Top Posts 26 Must-Have Negative Keywords for B2B PPC Campaigns 7 Mistakes To Avoid In Your Next Webinar Invitation Salesforce.com Webinar Invitation Gets It Right The First (Almost) Clickable Direct Mail Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best Subscribe Email Click Here to receive a monthly summary of new posts via email.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Online Marketing Institute

JULY 31, 2009

Or disagree with the list…) On the other side, I see solutions more oriented toward marketing and enabling a “pull” model, one focused on letting prospects engage at their own pace. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

KoMarketing Associates

NOVEMBER 26, 2019

Well, LinkedIn collects the data which can be downloaded at any time, and if supported, you can have these leads automatically sent to your CRM or marketing automation solution. Today, most platforms, including HubSpot, Marketo and Eloqua, can be directly connected to LinkedIn.

Lead Gen 157

Lead Gen Linkedin B2B Marketing Sales Qualified Leads 157

KoMarketing Associates

JUNE 26, 2014

Eloqua’s best practice section is a great example of what we recommend for many of our clients developing a set of resources for their customers and site visitors. Eloqua incorporates comprehensive summary details and cross-links for each sub-section as well as “featured” resources in main content area.

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

TrustRadius Marketing

DECEMBER 4, 2019

Marketers have a more complete view of customers — across SMS, social media, web page activity, and other channels. Marketing automation tools also help facilitate lead management, online marketing, social marketing and have more advanced reporting and analytics capabilities.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

KoMarketing Associates

JULY 21, 2015

With these reasons in mind, here are eleven key factors that help influence and improve landing page development for B2B online marketing campaigns. A mechanism for collecting form submissions and / or nurturing existing prospects and customers. Landing page elements in summary: The Offer. Call to Action / Action Words.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

Marketing Insider Group

JUNE 19, 2012

When most people encounter an online registration form from a company they either don’t know or who they feel hasn’t earned the right to ask for their information, they either abandon the form or they provide incorrect information. Maybe you do the same? This content is great for buyers who are ready to “buy now.”

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Demand Generation Agencies 100

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40