Customer Experience Matrix

JULY 24, 2008

I received the “Vertica Fast Lane” e-newsletter yesterday, which I am amused to note from its URL is generated by Eloqua. This is only amusing because I’m researching Eloqua for unrelated reasons these days. Still, if I can offer some advice to the Vertica Marketing Department, it’s best to hide that sort of thing.)

Comparison 120

Comparison Eloqua Newsletter Efficiency 120

thePoint

MARCH 16, 2021

Hubspot, Marketo, Eloqua), content development suite (e.g., For example, basic functions like sending out promotional emails or a newsletter are likely functions that require a low investment for a tool and training. Investing in (licensing, purchasing) martech solutions is certainly something you will do.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Automation Services Paid Search Agency 52

Anyword

NOVEMBER 7, 2018

As a result, many brand marketers and publishers have launched highly successful email newsletter programs that deliver relevant, opt-in content directly to subscribers’ inboxes on a daily or weekly basis. While newsletters are relatively inexpensive to send, they’re not without time, effort and platform costs. 2) It’s simple.

Optimization 53

Optimization Marketing & Strategy Work Management Marketing Management 53

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. You’ve got all these people and budgets and marketing technology, to be able to do acquisition and then when it comes to keeping customers, often times it’s a toll free number and occasional newsletter. Jocelyn: Absolutely.

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46

Bound360

JANUARY 18, 2018

Sign up for our newsletter to get updates! Partner examples: Marketo, Eloqua. Welcome to our six-part series on building a successful website personalization strategy. We will publish a new post each week. In the last post , we highlighted how to develop web personalization plays to solve key business problems.

Website Personalization 49

Website Personalization Bombora Personalization Marketing Websites 49

Content Marketing Institute

MARCH 22, 2018

About 15 percent of email subscribers are loyalists – people who open and click on more than 10 iQ e-newsletters every three months. Intel uses Eloqua for its email service provider (ESP), which allows it to map content consumption and behavioral actions to the content email subscribers receive based on actions and attributes.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

chiefmartech

APRIL 4, 2017

via Marketo sync filter or Eloqua program) to meet their requirements. If you were to compare the API documentation between Marketo and Eloqua (and I have, extensively and repeatedly), you would see that they differ significantly. While both Eloqua and Marketo have REST web services, that’s where the similarities end.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Anything Goes Marketing

JANUARY 26, 2010

I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. For example, if you’re sending a newsletter, you may have a corporate email address such as newsletter@company.com as the address the newsletter is coming from.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Convince & Convert

DECEMBER 5, 2011

Marketing automation of this type has been a reality for a few years, but has been contained in software like Marketo and Eloqua that is most appropriate for mid-sized and larger companies. This is marketing that approaches the “one to one” capability that professional communicators have dreamed about since the 1950s.

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Enterprise Management Automation 117

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., Juan Eloqua This witty campaign by Eloqua used the famed Juan Valdez model of a coffee grower. b2bmarketing

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Vidyard

APRIL 27, 2015

Through integrations with popular marketing automation platforms like Marketo, Eloqua, ExactTarget and others, Vidyard is able to identify individual viewers, track their unique viewing activities and tie their interactions with video content to other demand generation activities like webinars, whitepapers, newsletters and more.

Video Marketing 50

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 50

Vidyard

JULY 10, 2013

Part of what makes video content so powerful is that users can re-embed and share your video in their own website, newsletter, or social media. Why not just use a form? If someone finds your product useful enough to write a review, they can embed your explainer video to provide even more data.

Video Marketing 50

Video Marketing Generation Leads Lead 50

Heinz Marketing

SEPTEMBER 17, 2018

Spent years and years at Eloqua, and is now the founder of TMM Enablement Services, helping companies with sales and customer experience enablement work. I mean, it’s a no brainer, I’m just fabulous. I’m doing jazz hands right now. Unfortunately, it’s radio, so you can’t see it. Matt: That is awesome.

Work Management 54

Work Management Eloqua Marketing Management Training 54

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. Don’t build your house on rented land. Be patient.

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

Online Marketing Institute

NOVEMBER 28, 2012

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. FOLIO: Alerts & Newsletters. By TJ Raphael. 11/27/2012 -15:36 PM.

B to B 40

B to B Paid Content Social Media CMS Development 40

Online Marketing Institute

NOVEMBER 1, 2010

Email and e-newsletters use now equals tradeshows in popular use. « Digital Marketing Gets A Boost In 2009 B2B Budgets Eloqua Removes Start Up Barriers In Race To Capture Customers » Blog at WordPress.com. 2) PR and TV are popular for building brand but trade shows and email raise awareness best.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

SnapApp

APRIL 4, 2018

These folks usually download a whitepaper, fill out a form or sign up for a newsletter. Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Tracking method – Eloqua. . . On a high level, we're tracking CTA clicks, downloads, and newsletter and blog subscriptions.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Industrial Marketing Today

MAY 11, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

markempa

AUGUST 4, 2014

I know that you’ve worked with Eloqua at the time and a lot of things have happened with many of the companies and consolidation is taking place but what we realized is tools aren’t going to drive transformation – they support it. So I would say from an industry perspective, we have quite a long ways to go.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

PathFactory

MAY 29, 2022

Newsletters. Using PathFactory in your Eloqua Nurture Campaigns. Instead of linking to single asset, Marketing ops would include a link to a track. Welcome emails. Release Notes. Re-Engagement Campaign. Email Nurture Speed Lanes. On Demand Nurture in Marketo. Nurturing in Hubspot using PathFactory Engagement Data.

Eloqua 40

Eloqua Cross-Selling Marketo Newsletter 40

Televerde

MARCH 3, 2020

Not long after integrating Eloqua with their Salesforce CRM, they recouped their investment and created a $36 million opportunity pipeline. For the manufacturer we worked with, my team worked hard to ensure that data fields and characters were synched across Eloqua and Salesforce so that valuable reporting could be generated and analyzed.

Marketing Automation Services 52

Marketing Automation Services Eloqua Buyer Personas Digital Marketing Funnels 52

Convince & Convert

DECEMBER 7, 2011

He has a free email newsletter and a series of free tools like ROI calculators that he uses to build his distribution list (subscribers number well into the six figures). Lead automation software company Eloqua epitomizes The Full Monty. The third stage in kimono-opening is producing your own content, but doing so for a fee.

Top of Funnel 135

Top of Funnel Eloqua Content Marketing B2B Thought Leadership 135

Leadspace

JULY 18, 2023

They may have interacted with your website, subscribed to your newsletters, attended webinars, or requested additional information. To find the ready person, we should determine their degree of engagement at the person-level, using your marketing automation platform – Marketo, Eloqua or Pardot for example.

Lead Ranking 62

Lead Ranking Ideal Customer Profiles Lead Scoring Sales Qualified Leads 62

Hubspot

MAY 13, 2013

Recent acquisitions (Eloqua acquired by Oracle, Pardot by ExactTarget, and others) are also signs of a market headed in the right direction. They email these lists regularly with the goal to schedule more sales appointments, or maybe they will send a newsletter or product offer.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

Vidyard

DECEMBER 9, 2014

Using these three technologies integrated with their marketing automation platform (Eloqua), the company was able to qualify better leads, faster. While existing offerings like the Elite Advisor newsletter maintained a 9.35% average open and 1.15% click through rate, the team saw a drastic improvement with their nurture emails.

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

Litmus

OCTOBER 29, 2020

So we’ve got Responsys and then we also have Eloqua. And Eloqua tends to be more on that B2B side. Jason Witt: And so, it’s a little bit more hands off with the Eloqua clients just because of the fact that they typically are smaller to mid-size companies. We have two platforms. Jason Rodriguez: Yeah.

Creativity 57

Creativity Work Management Paid Search Agency Marketing Management 57

TrustRadius Marketing

DECEMBER 4, 2019

“For us, the business solutions it addresses is it provides a easy solution to create and produce newsletters and disseminate it to our community of over 5,000 people. and as the publisher, I have access to identify who has opened the newsletter and who has not.”. ~ It is easy to add text, photos, etc.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

KoMarketing Associates

JULY 21, 2015

Email Newsletter Sign-Ups. Traditional Newsletters. The team at Eloqua has a nice grid-like infographic comparing buyer objectives and business objectives in relation to content marketing assets types, which can be used for support and reference. Independent Research Reports. Third Party Studies. Analyst Reports / Collateral.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

Vidyard

FEBRUARY 25, 2015

If someone signs up for your newsletter, but you don’t know that they watched six of your videos before, that’s six indications of their interest in you that you’re completely missing out on! You can learn all about incorporating a video marketing platform like Vidyard with your Marketo and Eloqua instance.

Video Marketing 51

Video Marketing Eloqua Top of Funnel Marketing Automation Services 51

thePoint

MAY 25, 2018

This could be standard emails from you or from sales, a newsletter, pieces of hard mail, phone calls, or marketing automation (drip campaigns) that all work together to nurture a prospect in an authentic way. email systems like iContact or Constant Contact or marketing automation platforms like Eloqua, Marketo, or Hubspot).

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Convince & Convert

MARCH 18, 2016

And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. I know that this prospect uses Eloqua. I am Jay Baer.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

Convince & Convert

JANUARY 11, 2017

Now, whatever tracking method I’m using—if this is Google Analytics, a marketing automation platform, like Act-On, SalesFusion, Marketo, Eloqua, all those technologies—it is going to tell me as the marketer that this lead came from a Google search. Get our Definitive email newsletter. They left their information.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

Content Marketing Institute

APRIL 26, 2018

In fact, they sign up for the newsletter so they get the content when it’s first published,” he says. Dusty’s strategy of understanding his internal audience’s goals and explaining how content can help has made Redshift popular with the sales team. They go there all the time. Challenge: Make the best use of the right technology.

Top of Funnel 100

Top of Funnel Brand Identity Branding Marketing AI 100

Vidyard

SEPTEMBER 18, 2019

Video platforms like Vidyard integrate to all the top email marketing tools like Hubspot, Marketo, Act-On, Eloqua, and more. There’s lots of ways to start using video in email marketing, beyond standard campaign emails: Triggered emails, nurture emails, newsletters, and in your team’s email signatures. Newsletters.

Video Marketing 107

Video Marketing Email Marketing Paid Search Agency Marketo 107

SnapApp

APRIL 25, 2014

Bizo, a B2B data management and targeting technology company , has teamed up with Eloqua to put together an interactive infographic allowing users to navigate through a B2B buyers' journey. They are promoting the infograhic via newsletter, Facebook , Twitter , the Bizo corporate blog , as well as Eloqua's blog.

Buyer's Journey 48

Buyer's Journey Eloqua Microsite B2B 48

ClearVoice

JULY 20, 2020

Don’t recommend they start using Oracle’s Marketing Cloud (Eloqua). For example, Mailchimp does a lot more than setting up and scheduling automated emails, or sending out the occasional monthly email newsletter, it also allows you to store contacts, build forms, and construct full landing pages.

CMS Development 94

CMS Development Enterprise Management Marketing Automation Services Work Management 94

Vidyard

SEPTEMBER 14, 2020

Newsletters? How to Attach Videos to Your Emails How to Add Video to Email with a Video Platform Video platforms like Vidyard integrate to all the top email marketing tools like HubSpot, Marketo, Act-On, Eloqua, and more. You can use it on pretty much any kind of email you want. Wondering where to start? Promotional sends? You betcha.

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65