InsightSquared

APRIL 12, 2018

This is what the findings were in a study done by Heinz Marketing and InsightSquared titled, Marketing Automation Platform (MAP) Satisfaction Survey 2018: Are Marketing Automation Vendors Still Meeting the Needs of Today’s Marketer? The key purpose of a MAP is to deliver personalized messaging and MAP vendors are excellent at this.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Valasys

JULY 1, 2021

Integrating the B2B marketing automation solutions with all the technology vendors. b) Multi-touch Reporting. This goes beyond seeing the first or last marketing touch that influences a deal and credits every campaign that contributes to a closing deal. Running omnichannel campaigns that are consistent and personalized.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Customer Experience Matrix

MARCH 29, 2016

It’s even more different from taking conventional multi-step campaigns and calling them "journeys”. My blog post listed three vendors from the MarTech show: Pointillist , Usermind , and Thunderhead. But I had already spoken with another relevant vendor before the show, Hive9. Newbrightshiny. Now are you ready to buy?

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

Heinz Marketing

SEPTEMBER 3, 2018

So it’s really amazing to see how the space has grown and evolved from being able to send out multi-touch communications and to see the behavior attached to it, to now predictive analytics, and AI. And you, I’m sure, get pitched dozens of times a day, by the thousands of marketing technology vendors out there.

Top of Funnel 42

Top of Funnel B2B Thought Leadership Work Management B2B Sales 42

DealSignal

MARCH 29, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. The gold standard is a 95-100% deliverability rate, so you should seek a guarantee from any data vendor that they will provide that level of quality. This buyer’s guide provides a helpful checklist of questions to ask data vendors.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. I have asked many of the vendors, consultants and thought leaders to give their opinion. Steve Woods , CTO, Eloqua. are enabling and 2.) Maria Pergolino, Sr.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

DealSignal

MARCH 30, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. The gold standard is a 95-100% deliverability rate, so you should seek a guarantee from any data vendor that they will provide that level of quality. Because data decays at an alarming rate , you need email addresses that have been verified.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40