ClickZ

JANUARY 22, 2020

Marketo is a multi-functional cloud-based marketing automation software that enables businesses to drive revenue with lead management and mobile marketing. Oracle Eloqua. The tool is an effective personalization device that can be used across various channels like email, video, and mobile. Perfect for: Driving lead management.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

SendinBlue

AUGUST 24, 2020

Elsewhere, you can get real-time SEO suggestions to help boost your search engine rankings, while the Conversations feature enables you to manage customer communications from different messaging channels all in one place. Omnisend combines powerful email marketing capabilities with SMS marketing and other channels.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Customer Experience Matrix

NOVEMBER 9, 2015

These campaigns execute Mintigo’s instructions for the right channel and timing for each prospect, capture the response, and alert Mintigo to start again. The initial deployment is limited to Oracle Eloqua , which had the best APIs for the purpose, although Mintigo plans to add other marketing automation partners in the future.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Valasys

JULY 1, 2021

Marketers employing personalized marketing automation tools can create a consistent, personalized, and one-to-one conversation with their audience on all channels including mobile, social, email, and web. past browsing & buying histories and links clicked on in the email), and also based on cross-channel behaviors (e.g.,

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Customer Experience Matrix

MARCH 26, 2015

A good foundational system also needs a robust customer database that can integrate data from all the channels, whether it supports them directly or via partners. Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. - ad inventory.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Envy

JANUARY 28, 2018

In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. YouTube is rated the fourth most effective B2B channel marketers use behind Email, LinkedIn and Print. Marketing Automation. 73% of B2B marketers say video positively impacts ROI. The secret to success?

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Marketing Insider Group

MAY 24, 2012

Some companies have even named a “Chief Content Officer:” a customer-centric marketer who also has multi-channel publishing experience. Identify other content roles such as editors, writers, designers, response managers, channel managers who are responsible for creating and disseminating content. Audit existing content.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

Content Marketing Institute

SEPTEMBER 20, 2018

If you could build the ideal multi-industry global conglomerate from scratch, scaling it to over 700 product families, would you let each one of those 700 product managers target the same customer separately? Identification of channels. Build a channel strategy based upon newly formed personas and ‘care-abouts’.

Creativity 78

Creativity Enterprise Management Buyer Personas Content 78

ViewPoint

MAY 10, 2012

Magazine, Multi-Housing News and Hospitality Design. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Magazine, Multi-Housing News and Hospitality Design. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Anything Goes Marketing

SEPTEMBER 13, 2009

These emails should be sent using a marketing automation system like Eloqua. Multi-channel Metrics. Successful marketers are combining email with other channels such as SMS, direct mail, social media, tele-prospecting and recorded voice to maximize its effect.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Vidyard

NOVEMBER 28, 2014

Take a look at the results: Increased form submissions: averaged more than 30% rise in form submissions for this multi-channel & video approach versus an email-only approach Increased time on page and content exploration: over 1 year of this campaign, average time on page was 4.5 Since videos were only approximately 2.5

Analytics 50

Analytics Video Marketing Campaigns Lead Scoring 50

Online Marketing Institute

NOVEMBER 28, 2012

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Multi-Platform. By TJ Raphael. 11/27/2012 -15:36 PM. Operations.

B to B 40

B to B Paid Content Social Media CMS Development 40

SendinBlue

JUNE 29, 2022

Sendinblue Marketo Eloqua ActiveCampaign HubSpot Pardot Keap. Oracle Eloqua Marketing Automation is a B2B marketing automation solution for mid-sized and enterprise-level companies. Oracle Eloqua helps B2B marketers create and manage cross-channel B2B marketing campaigns and nurture leads across each stage of the customer journey.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

SnapApp

JUNE 6, 2013

How do you market to the right people, in the right channels, at the right time, with the right content? Fortunately, interactive content can easily bridge gaps to push content to virtually any marketing channel you can imagine - all the while measuring behaviors and generating leads within the native channels, interfaces, or devices.

Multi-Channel 48

Multi-Channel Interactive Marketing Advertising Channels Marketing Automation Services 48

Customer Experience Matrix

MARCH 29, 2016

It’s even more different from taking conventional multi-step campaigns and calling them "journeys”. Tactics have owners, budgets, start and end dates, revenue targets, types (usually a channel or asset) and other attributes such as journey stage, audience, business unit, geography, and language. These can be tailored to each client.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

SmartBug Media

MARCH 10, 2020

Account-based marketing ( ABM ) requires you to use a multi-channel approach and a wide array of marketing tactics, which means you'll also need multiple technologies to make it a success. Reaching your accounts across digital channels is vital to ABM success. It also includes a handy extension that's great for a busy sales rep.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Customer Experience Matrix

FEBRUARY 10, 2011

The other pattern clearly visible is the two heavily-populated columns in the center, representing mid-market leaders Eloqua and Marketo. The high number of green cells (seven for Marketo and nine for Eloqua) shows that both products are feature-rich. It’s interesting that the second group are the items shared by Marketo and Eloqua.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

chiefmartech

FEBRUARY 1, 2020

Below that is a back-channel of measuring and analyzing responses, the data from which also feeds back into optimizing and personalizing customer experiences. It’s also a good example of an enterprise multi-platform stack, with Adobe, Oracle Eloqua, and Salesforce all in the mix, along with a diverse set of more specialized products.

Enterprise Management 131

Enterprise Management Work Management Marketing Management Marketing Automation Services 131

Customer Experience Matrix

FEBRUARY 24, 2014

Since I just wrote last Friday about how DMPs integrate with marketing automation to unify customer treatments in Web advertising and direct channels, I’m tempted to just point you to that post for an explanation of how this works and why it matters.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Vidyard

NOVEMBER 11, 2016

Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. They also needed a system that integrated with Eloqua, their Marketing Automation Platform. Their YouTube channel is home to nearly 1,000 videos and their top 15 videos each have more than 50k views.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

TrustRadius Marketing

DECEMBER 4, 2019

As your social media, SMS messages, and chat boxes become more prominent in your marketing strategy, you need the right tools to handle all the available communication channels. . Marketing automation software offers automated marketing capabilities across all your marketing channels — social media, SMS, websites, AND email.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

Customer Experience Matrix

AUGUST 25, 2016

Customers in multi-step campaigns do move from one stage to the next, but they usually progress in only one direction, whereas people can move in and out of the same state multiple times. Another way to look at it: customers can be in several campaigns at once but only in one customer state at a time.)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

MARCH 25, 2012

Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. The Eloqua integration is especially elegant, using an Eloqua Cloud Connector (i.e., In other words, Kwanzoo is more a bridge between different marketing channels than an integrated marketing system. True enough.

Advertising Channels 120

Advertising Channels Eloqua Ad Building Paid Search Agency 120

Albacross

JANUARY 17, 2020

While we love experimenting with different channels and forms of attracting leads & closing deals, there are some things we don’t mess around with. GetGist We use GetGist as our chat channel. It's also ideal for channel sales partners and incorporates closed-loop analytics that helps improve sales processes and performance.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Heinz Marketing

SEPTEMBER 3, 2018

So it’s really amazing to see how the space has grown and evolved from being able to send out multi-touch communications and to see the behavior attached to it, to now predictive analytics, and AI. Steve Woods and Paul Teshima , who were responsible for Eloqua, and now have Nudge.ai. Paul: Yes, we did.

Top of Funnel 42

Top of Funnel B2B Thought Leadership Work Management B2B Sales 42

DealSignal

MAY 31, 2023

You need to have great contact info across outreach channels to become highly effective. Since you’re filling in the gaps for marketing, you should consider that you’ll need to take a multi-channel approach – from email marketing to outbound calls, to social media. You need to be reaching out to potential buyers.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

ViewPoint

SEPTEMBER 5, 2013

Via Eloqua. This presents the need for marketers to integrate their channels for a uniformed customer experience. Eighty-nine percent of marketers today say a targeted multi-channel approach is critical and have increased spend over last year. Infographic: Spice Up Your Marketing Mix.

PointClear 120

PointClear B2B Marketing Eloqua Multi-Channel 120

DealSignal

JANUARY 19, 2021

You need to have great contact info across outreach channels to become highly effective. Since you’re filling in the gaps for marketing, you should consider that you’ll need to take a multi-channel approach – from email marketing to outbound calls, to social media. You need to be reaching out to potential buyers.

Ideal Customer Profiles 64

Ideal Customer Profiles Sales Qualified Leads High Quality Lead Marketing Automation Services 64

DealSignal

MARCH 29, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Planning which channels to use and how you will execute your ABM strategy. Each medium or channel you consider needs a well thought out and documented execution process in order to drive revenue. What about custom events? Direct mail?

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

OutboundView

SEPTEMBER 20, 2018

A sound strategy starts with knowing all the channels you can possibly allocate resources to – smaller organizations struggle with this because they can’t afford the $150K/year CMO with the requisite experience. Today, your customers require a multi-pronged approach. Interact on channels your buyer is actively using.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

DealSignal

MARCH 30, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Each medium or channel you consider needs a well thought out and documented execution process in order to drive revenue. How might you layer in buyer intent to identify new accounts and demand centers and integrate them into your ABM process?

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40

LeadSloth

JANUARY 12, 2010

Steve Woods , CTO, Eloqua. Therefore, their lead generation and nurturing programs often focus only on email and web channels. Lead Scoring will become a common standard and more marketers will start to use multi-touch campaigns for both existing customers and new prospects. Steve Woods, CTO, Eloqua ( @stevewoods ).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Vidyard

OCTOBER 27, 2019

In under eight minutes, Vidyard’s Social Media Manager Charlie Rogers runs through the five most important channels you need to consider for your video sharing—and what you need to know about each one. This way, you’ll be able to find a relevant video to launch on each video channel. Other Video Channels Worth Thinking About 2.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Vidyard

OCTOBER 27, 2019

Online Video Distribution: The Most Important Channels 1.1 Other Video Channels Worth Thinking About 2. This way, you’ll be able to find a relevant video to launch on each video channel. Online Video Distribution: The Most Important Channels. Other Video Channels Worth Thinking About. Contents 1. Landing Pages 1.3

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Vidyard

SEPTEMBER 8, 2014

Go beyond simply knowing Marketo or Eloqua. Each medium, or channel, should be tied into the MAP for attribution purposes as well as for ease of deduping. The best way is to track the multi-touch history from the first touch to the most recent touch. Know these principles and practice them. Know your instance inside and out.

Marketing Automation Services 51

Marketing Automation Services Multi-Touch Attribution Marketing Automation Process 51