Anything Goes Marketing

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Social Media Success Stories

Anything Goes Marketing

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. Great success indeed - Eloqua crew welcome in Atlanta anytime!! I found my future wife on Jdate.com which was a social media site before the term social media was widespread.

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

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Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

I’m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. It also includes links to prominent Eloqua Tweeps that will help build your Twitter brand. Cross Promote Across Your Social Media Sites. Do you think it’s just a fad?

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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

These emails should be sent using a marketing automation system like Eloqua. Successful marketers are combining email with other channels such as SMS, direct mail, social media, tele-prospecting and recorded voice to maximize its effect. The success of email marketing campaigns should no longer be looked at in isolation.