ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. My first job out of college (in 2007) was with a cybersecurity firm in Columbia, MD and they were actively using Eloqua to manage their email marketing programs and to track and qualify their leads. I open to anything.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. I spoke to Daniel Kushner, CEO of B2B social media management platform company Oktopost , for his perspective. (HS)

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Biznology

JANUARY 19, 2018

John Whelan heads the for-profit media division of HIMSS , the global association for healthcare information and technology. Earlier in his career, Alex was a beta user for Marketo and Eloqua , and fell in love with marketing automation. “I like to combine the art and science of marketing,” she says. This guy knows his stuff.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Tomorrow People

MARCH 13, 2018

Because the great thing about digital: these tricks are just the start of what you can do online. But if an online/inbound campaign isn’t quite right, the negative impact is minimal. Our pet hate — because it happens so often — is seeing a brand with a totally different feel between its online and offline creative work.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Convince & Convert

OCTOBER 2, 2013

These seven tips will create a powerful concoction that will be hard for any company, including media companies and your direct competitors, to compete with. Remember when eBay was the online auctions king? Well, today , online auctions are just 10 percent of its total business — its payment and mobile business is half the company.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

TrustRadius Marketing

JANUARY 8, 2020

Their professional package, which includes everything in the Starter package plus social media tools, SEO, marketing automation, and campaign-based reporting, starts at $800 a month. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Customer Experience Matrix

FEBRUARY 21, 2014

The most recent expansion went beyond a company’s own Web site to the much larger world of online advertising. I’ll assume the Eloqua integration is most interesting to readers of this blog. I’ll assume the Eloqua integration is most interesting to readers of this blog. Other partners will be added over time.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. Keep in mind the 80/20 rule – just 20% of your social media content should be about your brand. Offer the Support Your Community Needs.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

KEO Marketing

NOVEMBER 18, 2015

You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. People are using social media – not just traditional media – to consume content that is relevant to them. Online reviews. It’s about engagement, too. The reason?

Public Relations 48

Public Relations Social Media Media PR 48

Ledger Bennett

APRIL 1, 2020

Online poker games with friends, a virtual night ‘down the pub’ and even those clients or colleagues who have historically refused to get on camera for meetings are now either forced to because it’s ‘the new normal’ or they’ve been self isolating for so long they’re desperate to interact with someone other than their immediate family.

Contacts 52

Contacts Eloqua Lead Ranking Touchpoints 52

Ledger Bennett

MARCH 25, 2020

Online poker games with friends, a virtual night ‘down the pub’ and even those clients or colleagues who have historically refused to get on camera for meetings are now either forced to because it’s ‘the new normal’ or they’ve been self isolating for so long they’re desperate to interact with someone other than their immediate family.

Contacts 52

Contacts Lead Ranking Eloqua Touchpoints 52

Webbiquity

JULY 12, 2016

Showcase reviews: MarketingLand, SmartBug Media, Comms Axis, SnapApp, Hunter & Bard. Provides support for inbound (SEO and social media management, forms and landing pages) and outbound (email marketing and webinar management) marketing, plus reporting and features for account-based marketing automation. 7) Oracle Eloqua.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Ledger Bennett

JULY 31, 2020

Kids in their bedrooms staring at devices worried about missing out from every chat, tweet, insta or even worse – getting bullied online. I think a lot of the above is connected. Financial pressures caused by losing a job or being stuck in the house during lockdown. Click here to show your support Other blogs that may interest you.

Eloqua 52

Eloqua Paid Search Agency Stats Marketing Automation Services 52

Anything Goes Marketing

MARCH 8, 2009

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. Great success indeed - Eloqua crew welcome in Atlanta anytime!! I found my future wife on Jdate.com which was a social media site before the term social media was widespread.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. It’s not about sales. This is a book about the only thing that matters: revenue.”

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

Marketing Insider Group

JANUARY 24, 2013

BtoBmagazine – BtoB Online – The resource for # marketing strategists. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Only B2B

OCTOBER 20, 2020

Implicit Data – The online behavior of the prospect, such as time spent of social media , pages visited, recency etc. According to the Eloqua research, the lead scoring system increases the deal close rate by 30%, company revenue surges by 18% and the revenue per deal goes up by 17%.

Sales Qualified Leads 118

Sales Qualified Leads Lead Scoring Lead Ranking Leads 118

EMagine B2B Blog

APRIL 4, 2013

In the world of the consumer, it is easy enough to judge success with your online marketing efforts. When it comes to social media, B2B marketers are always suspicious as to how to define success. To put it plainly, success=sales. Even more obvious is success for eCommerce sites. Success+checkout thank you message.

Leadlander 40

Leadlander B2B Eloqua Marketing Automation Services 40

KoMarketing Associates

APRIL 11, 2013

The report also does a “deep dive” into organic search, paid search, and social media metrics. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. Social Media Use in the Industrial Sector. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Ledger Bennett

MARCH 12, 2020

We’ve created a guided plan to taking your face to face event online and achieving lead objectives from your computer: Laying the foundations. Run a live event online. Create videos to run through online demos, product information or industry insight and upload to the hub. – YouTube. – Facebook Live. – Webinar.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. The Science of B2B Online Marketing. The Science of B2B Online Marketing. So What Are You Going to Do About It? The Psychology of Color.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Webbiquity

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. A news release may be designed to get media coverage, but it can also create valuable backlinks for SEO.

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

ClickZ

OCTOBER 22, 2020

Social Media Today’s 2019 State of Marketing Automation survey revealed that two-thirds of marketers are currently using at least one type of marketing automation tool, while a Salesforce survey found that 67% of marketing leaders currently use a marketing automation platform. The global marketing automation software market was $2.4

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Distribution of your content, particularly with paid media, is also not that hard to do initially. 50 Best Social Media Tools From 50 Most Influential Marketers Online.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Ambal's Amusings

APRIL 14, 2010

As social media providers become more focused on understanding true influence, how will the value and measurement of significant social influencers change? " Steve Woods is the CTO and cofounder of Eloqua , author of Digital Body Language and is recognized as one of the top influencers in CRM. Steve Woods. Book: World Wide Rave.

Buy 100

Buy Process B2B Thought Leadership Eloqua 100

Convince & Convert

AUGUST 18, 2015

Here at Convince & Convert, the media side of our business is our fastest-growing segment. But now that I find myself running a media company, in addition to a consulting company, there are two questions with which I am consistently faced. are most actively followed, engaged with, and retweeted by your audience.

Paid Content 140

Paid Content Paid Search Agency Analysis Domain 140

Online Marketing Institute

NOVEMBER 1, 2010

On this blog you will find insights and advice about how to make conventional, online, and social media work well in B2B marketing. Social media produce mediocre results when marketers jump into the technology without understanding their audience or selecting business outcomes first programs. Posted in Uncategorized.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Webbiquity

JUNE 30, 2011

Having optimized profiles on LinkedIn, Twitter and Facebook as well as personal profile / reputation management sites like Google Profile, Plaxo, LookupPage , VisualCV , PeoplePond and BusinessCard2 is crucial to optimizing one’s business online presence. That brand image matters little in social media. Not at all.

Enterprise Management 100

Enterprise Management Social Media Personalization Brand Identity 100

LeadSloth

APRIL 29, 2009

Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. Eloqua Marketing Insights and Digital Body Language. Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100