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Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements

It's All About Revenue

by Eloqua | Tweet this Is your organization customer obsessed? But it’s not just about launching campaigns. “To be truly obsessed with customer experience is to commit to doing no harm,” noted Steve Woods, Eloqua Co-Founder. “To create a true end to end process for enabling amazing marketing, we need accountability — not just with analytics, but also with planning.”. Eloqua AppCloud.

Eloqua, Oracle & Why Modern Marketing Needs Open Systems

It's All About Revenue

by Jesse Noyes | Tweet this The following article was co-written by Eloqua’s CEO,  Joe Payne , and Chief Technology Officer,  Steve Woods. Eloqua enables this by bringing together an understanding of both the “facts” that we can know about a buyer and their “actions”  The facts, such as their title, role, and industry guide us towards understanding if they are likely buyers of our services at some point in the future. Thank you for your continued support and for being part of the Eloqua community.

Who Goes to Eloqua Experience?

It's All About Revenue

by Jesse Noyes | Tweet this The sponsorships are spoken for, registration is closed and Eloqua Experience is less than a week away. But some of you out there might be asking, “Who goes to Eloqua Experience?”. First off, we should note that this is poised to be the biggest Eloqua Experience yet. Dialogue   MarketOne   ON24   ReadyTalk   SureShot Media   4ThoughtMarketing.

22 Photos from Eloqua Experience 2012

It's All About Revenue

Another Eloqua Experience has passed, but that doesn’t mean we can’t get nostalgic, right? So here are 22 photos from Eloqua Experience 2012. paulhart1: Full day of product training at #EE12 @ Eloqua Experience North America. Eloqua #EE12. modernmarketers #change #ee12 @JeffreyHayzlett @ Eloqua Experience North America. EE12 #Eloqua. Brainshark.

Picture Yourself at Eloqua Experience

It's All About Revenue

So for all those joining us this week at Eloqua Experience , we want to help you share your experience. We’re pumped to see and share your Eloqua Experience! Picture Yourself at Eloqua Experience is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media Eloqua Experience Instagram

Eloqua’s Grande Guide to the Social CMO

It's All About Revenue

It’s Social Media Week … what better time to unveil our latest e-Book: The Grande Guide to the Social CMO. Blogs, communities and Facebook are hubs for any social media wheel.  geosocial) exist, and how can they be incorporated into the media mix?  by Joe Chernov | Tweet this. This is a great start.  But is there more we can achieve over these channels?  Facebook.

The Sales Perspective – An Interview with Jill Rowley of Eloqua


For example, is this a buyer that is researching the question, “Why marketing automation?” or maybe, “Why Eloqua?” or have they even gotten to the point of “Why?”   By engaging early in the conversation, the sales person has a better understanding of how educated the buyer is and can then map relevant activities and content. You are one of the more social media savvy sales people we know.  How are you using social media to connect with your buyer and what lessons can both marketing and sales folks learn from you? We recently had the chance to catch-up with Jill Rowley a.k.a

Who Won an Eloqua Markie Award

It's All About Revenue

And you could feel the anticipation leading up to the event during Eloqua Experience. Social Media Innovation. Who Won an Eloqua Markie Award is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Phew! What a night. There were cheers, screams and “OMG-I-can’t-believe-it”s. OpenText Corp.

How Do B2B and B2C Marketers Use Social Media? [CHART]

It's All About Revenue

This week we analyzed the referred traffic to Eloqua B2B and B2C customers from 36 of the top social sites and pulled benchmark data that comprises the top 95% of traffic for each segment. Stunningly, B2C brands rely on just 5 social media sites for 95% of this type of traffic, and 75% of this audience is hooked into Facebook alone! How Do B2B and B2C Marketers Use Social Media?

B2C 100

Exclusive Interview Eloqua's Director Of Content @jchernov.


The main reason: it shared real life experience of implementing and managing social media marketing. Well, this week, in my interview Eloqua’s Director of Content, Joe Chernov ( @jchernov ), you’ll benefit from the same thing. We cover marketing automation, the recent consolidation in the industry, and of course, b2b social media, content marketing and ROI. Sign up.

Eloqua Book Review: Likeable Social Media

It's All About Revenue

percent of social media experts are clowns.” The tips and best practices he shares in his newly released book, Likeable Social Media , are very much in line with the rest of the point-five percent of true social media thought leaders. What differentiates Dave, however, is his focus on the necessary behaviors to be “likeable” / successful in social media – as opposed to simply sharing how to use social tools. Who knew?  By the way, what makes you pick up a book about social media? Likeable Social Media Book Twitter List. Share email. Facebook. LinkedIn.

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup


Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Steve Woods , Eloqua. Lee presented a session on search and social media.

Transforming Marketing From Social Media to Social Business

It's All About Revenue

by Erick Mott | Tweet this We’re passionate about customer success at Oracle Eloqua. And if you’ve been reading our blog, scanning Eloqua tweets , or participating in the Topliners community – you likely have heard about the Five Tenets of and journey to modern marketing. But let’s focus on social media for a moment.  Social Media Insider Summit 2013.

Nutritious and Delicious: Eloqua’s Grande Guide to B2B Content Marketing

It's All About Revenue

by Joe Chernov | Tweet this Content marketing is the tendon that connects social media muscle to the lead generation bone. View more documents from Eloqua. Nutritious and Delicious: Eloqua’s Grande Guide to B2B Content Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Grande Guide to B2B Content Marketing.

Which Industry Leads in Leveraging Eloqua University to Become Marketing Masters? [CHART]

It's All About Revenue

by Tom Hardy | Tweet this The end of graduation season and associated commencement speeches got me thinking about how graduates of Eloqua University – i.e. folks with Eloqua ‘Masters’ – are using their training to become successful modern marketers. Eloqua Masters granted, whereas the cross industry average is 2.8. 

20 Experts, 1 Awesome Resource: The Social Media ProBook

It's All About Revenue

by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.  Together we were having a little fun teasing a project cooked up by Eloqua and JESS3 , and made possible by several of the best and brightest in social business. That project goes live now.

The Eloqua Grande Guide to the Social CMO

Fearless Competitor

Are you ready for the social media tsunami? Most companies are laggards when it comes to adapting to change. Months ago, I had breakfast with the sales expert Jill Konrath of Selling to Big Companies. told Jill of something … Continue reading → Demand Generation

5 Tips For Improving Your Social Media ROI

It's All About Revenue

by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. And yet, engagement is the name of the game for social media. Unfortunately the fact is that not everything related to social media is quantifiable. Align again!

3 Social Media Marketing Tips For 2014

It's All About Revenue

New social platforms continue to emerge, and budgets have swelled, as more companies are beginning to embrace social media presence.  A reported 78% of companies now have a dedicated social media team. It’s safe to say that Twitter isn’t just for discussing what you had for lunch for marketing professionals, as 93% of marketers claim to use social media for business.  

A Secret No More: Eloqua on Salesforce’s Acquisition of Radian6

It's All About Revenue

Today, Eloqua maintains the buyer profiles for the marketing departments of some of the world’s largest, fastest-growing and best-known enterprises.  In fact, we manage over 1.7 We’ve been marching steadily toward this objective in a number of ways, including our Cloud Connectors strategy , which allows Eloqua to “connect” with a variety of third-party applications, including Radian6, to unify our clients’ marketing activities on a central platform. by Joe Payne | Tweet this. My iPhone blew up this morning.  Here’s ours: CRM and social are no longer adjacent industries.  Surprise?

Is “social media campaign” an oxymoron?

Chris Koch

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. After all, “engaging” is one of the four components of social media management. But then I see something like HP Technology Services (HPTS)’ “Where’s the Humanity in Your Technology” campaign, or Hitachi Data Services ( HDS )’ Social Media Buzz campaign. You’re just warming up to social media campaigns because you work for ITSMA and these are the companies who won your contest. I’m not a slut, I’m a snob. You’ve heard of Farmville, right?

Does Social Media Deliver More Traffic Than Email?

It's All About Revenue

by Jesse Noyes | Tweet this There’s a lot of speculation about whether social media’s explosive growth threatens email marketing. The data, which is based on five quarters of activity among 392 clients, shows that referrals from our customers’ top five social media sites are on a tear between Q4 of 2010 and 2011, jumping from an average of 2,133 visits per month to 9,191.

ExactTarget and Eloqua Stake Their Claim To Centralized Customer Management

Customer Experience Matrix

You probably saw ExactTarget ’s June 13 announcement of its strategic partnership with Marketo and Eloqua ’s June 21 announcement of its new AppCloud marketplace for connectors with other systems. That Eloqua sees itself as the center of a marketing infrastructure isn’t surprising, although it does show how far we've traveled from the once-common view of marketing automation as an auxiliary to the sales automation “system of record”. Eloqua’s AppCloud is obviously modeled on’s AppExchange and other application stores. So did I. Oh well. So it’s all good.

The Missing Link Between Media and Marketing

Buzz Marketing for Technology

The prospect marketing effort, which is predominantly driven by third-party media investments in content syndication, search and advertising, is still very fragmented and, worse, seldom measured or optimized. Validate prospect information in order to inject quality, actionable data, and thereby increase lead velocity and lower media costs. 

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LinkedIn Now Tracks You Across The Web [And Flaunts It]

Digital B2B Marketing

The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. Will LinkedIn use this information to refine the companies to follow suggestions, boosting company following and increasing the value of corporate social media activity on LinkedIn? News Social Media Demandbase eloqua LinkedIn video We know companies track us across the web, but most companies don’t make the tracking obvious. This isn’t showing every website.

You Need to Market “Right Now”: David Meerman Scott on Eloqua Experience Europe

It's All About Revenue

In a few weeks, David is heading to London to give a keynote address at Eloqua Experience Europe. What You’ll Hear at Eloqua Experience Europe 2012 With David Meerman Scott. David Meerman Scott : So, I’m looking forward to coming to Eloqua Experience in Europe. I’m actually very psyched for it, because I love speaking to marketers. Members of the media, the analyst community, your potential customers. by Jesse Noyes | Tweet this Marketers everywhere know the game has changed. Below David gives a preview into his upcoming talk. But the idea is now.

Enterprise Social Media and Personal Branding


That brand image matters little in social media. Second, “social&# media is by definition a person-to-person (or person to many persons) activity. And smart companies, big or small, who recognize that in a social media world, their people are their differentiation , will find ways to capitalize on personal branding.  Oh yeah. Not at all. How is this achieved?

How To Build Up Social Media Marketing Like LEGO

It's All About Revenue

by Amanda Batista | Tweet this The new LEGO movie theme song declares, “Everything is awesome!” Do your brand’s social media followers feel the same about your channels? Beyond the standard engagement and core audience building, it’s becoming increasingly important to connect the dots of paid, earned, and owned media via social channels. Keep social media management in house.

5 Media Lessons Every Marketer Should Learn

It's All About Revenue

The media industry is no exception. Yesterday, I caught a panel led by media prognosticator, Jeff Jarvis , and featuring heavy hitters from, Newsweek , comScore, and Questus. The discussion largely turned to the forces altering the media landscape (social, search, etc.), and the future trends that will shape it. It’s Not the Message, It’s the Relationships. “I don’t think we in media are in the content business. Social media has reshaped content to the point where it’s not meant simply to draw readers, but to engage them and their network continuously.

The Ultimate Truth About Klout and Influence


Opinion Social media marketing Eloqua influence Joe Fernandez K+ Klout Klout score PeerIndexAn analysis of Klout, the use of it and the concept of influence from the Klout and social network perspective. Let me start by disappointing you. I do not know the ultimate truth. just wanted to grab your attention. That’s what you do with a post title now and then. However, now that you’re [.].

5 Social Media Truths, and How To Manage Them

It's All About Revenue

by Lauren Harper | Tweet this While social media is still a channel that many organizations are striving to figure out how to strategically leverage and even monetize, authenticity and transparency are increasingly critical. These were among the key themes highlighted at the  Media Post Social Media Insider Summit , last week in Lake Tahoe, CA. So what’s the trick? That’s OK!

Who Won a Markie Award?

It's All About Revenue

That’s the feel and color from the annual Eloqua Markie awards. Connecting in the Eloqua AppCloud: Trend Micro. Social Media Innovation:   Infoblox. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing b2b marketing Eloqua Eloqua Experience Email Marketing marketing automation sales and marketing alignment

What’s the Marketing Learning Curve For Social Relationship Management? [CHART]

It's All About Revenue

by David Johnson | Tweet this I’ve spent the last three weeks looking at how we at Eloqua view the world regarding Marketing Automation combined with Social Relationship Management.  dove right in to the 2013 Social Media Marketing Industry Report from Social Media Examiner. 2.What are the best ways to engage my audience with social media. 3. Apparently not. 

Fostering Innovation - Eloqua Experience Day Two Keynotes.


Continuous partial attention ” is a symptom of today’s media overload and affects our ability to be present and innovate. Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of is a B2B Marketing online magazine discussing the evolution of B2B marketing. How can we help you Make Good Media?