Content Marketers: Think “Editorial”
B2B Memes
NOVEMBER 12, 2010
A few days ago, Joe Pulizzi itemized some of the different ways to describe content marketing , then added, “there are another 30 names for this including branded content, customer media, custom publishing and the list goes on.” In the old media world, marketers didn’t do editorial, and editors didn’t do marketing. That’s a pity.
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