Oktopost

MARCH 11, 2020

Your platform provider should be able to pump advocacy data across your martech stack giving you the opportunity to measure and optimize your entire advocacy program. As often shared with my customers, you can’t improve what you cannot measure and if you can’t measure a program, then why waste employee time sharing content?

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

Oktopost

FEBRUARY 28, 2021

Your platform provider should be able to pump advocacy data across your martech stack giving you the opportunity to measure and optimize your entire advocacy program. As often shared with my customers, you can’t improve what you cannot measure and if you can’t measure a program, then why waste employee time sharing content?

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

Directive Agency

APRIL 21, 2023

Let’s go through how to pick the right directories, whether it’s worth spending money on them, and how to optimize and measure your performance. Directories offer 2 main growth solutions: Buyer intent data subscriptions : vendors get account-level intelligence on category, product profile, and comparison views.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Customer Experience Matrix

AUGUST 1, 2012

I’ve gotten used to thinking of the B2B marketing automation industry as entering a consolidation phase, during which a handful of dominant vendors emerge and small vendors drop away. It's only in the later stages of consolidation – after crossing Geoffrey Moore’s chasm – that the dominant vendors really take control.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation B2B Marketing 120

Convince & Convert

FEBRUARY 27, 2015

But those catching on are seeing a real, and measurable, impact on their marketing and sales goals, not just higher view counts. While it may not seem obvious from the outset, there is incredible potential value in a video platform that integrates with the likes of Eloqua, Marketo, Act-On, and other MAPs.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Customer Experience Matrix

JUNE 9, 2009

But I expect the sales automation vendors to take the business for themselves. Features include: - a ranked prospect list, based on measures of interaction intensity (represented by one, two or three flames) and prospect value (up to three stars). Eloqua provides interesting graphs of activity trends.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

JANUARY 5, 2010

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Could marketers finally be ready to spend on measurement? Even though this is limited to the vendors in the Guide, it's a pretty representative sample of the industry as a whole. Social media. Sales access.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Customer Experience Matrix

APRIL 3, 2013

B2B marketing data vendor ReachForce today announced its purchase of SetLogik , which provides technology to build cloud-based marketing databases and do predictive modeling against them. See my post from last October for more on SetLogik.) There’s an obvious peanut butter-meets-jelly type of logic to this match.

Reachforce 120

Reachforce Buy Marketing Management B2B Marketing 120

PathFactory

MAY 3, 2022

Whether the title is Chief Revenue Officer or VP of Revenue (or a related title), there’s a need to bring a ruthless focus on pipeline growth, revenue measurement, and GTM alignment which requires data from marketing, sales, and customer success to be effective. Our reason? Seller beware—the buyer has done their homework.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Customer Experience Matrix

NOVEMBER 19, 2008

My original plan had been to add several marketing automation vendors with significant presence in this market. My original set of products was based on a general knowledge of which companies are most established, plus some consultation with vendors to learn who they felt were their main competitors. How to choose?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Customer Experience Matrix

JULY 8, 2009

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. But Eloqua , Silverpop and Marketo remain industry leaders. I revisited that data today, adding a few new vendors and dropping some of the very minor ones. Pardot and (perhaps) Genius.com look particularly strong.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Everything Technology Marketing

FEBRUARY 26, 2013

B2B marketers’ top metrics to measure marketing ROI: Cost per lead, revenue and lead volume. Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers. Eloqua’s customers include AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Customer Experience Matrix

JUNE 30, 2010

It's one example of how vendors are now competing to attract new users. This will put substantial pricing pressure on vendors who, in many cases, are already struggling to reach sustainable margins. Other vendors – notably Pardot – have followed a similar cost-removal strategy. Here’s where the free system comes back into play.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 12, 2013

But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. The most notable is Eloqua, which as a public company has to report its results. Figures for other vendors are not publicly available but I've seen hints that several have slowed as well.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. It’s not about sales. This is a book about the only thing that matters: revenue.”

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

Customer Experience Matrix

MARCH 3, 2009

Usability Items for Simple Marketing Programs (note: this is a slightly revised version of the original post, reflecting vendor feedback.) Build a campaign as a list of stages Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 1 0 1 Build linear campaigns outside of a larger campaign structure.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Valasys

JULY 1, 2021

The goals chosen must be S-M-A-R-T (Specific, Measurable, Achievable, Relevant, and Time-bound). Integrating the B2B marketing automation solutions with all the technology vendors. Whether they are new at their automation game or have already some experience, they must select a vendor that connects them with a variety of resources.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Customer Experience Matrix

DECEMBER 8, 2011

So marketing automation vendors are understandably eager to support it in their systems. I recently took a quick tour of vendor sites to see what social features they’re offering. I need to stress that I’ve only credited vendors for features they list on their site. But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

JUNE 8, 2011

On one hand, I’ve seen plenty of systems that track customers through the buying process, including Eloqua , Marketo , Leadformix , Clear Saleing , C3 Metrics , and Encore Media Metrics. But, on the other hand, seeing another vendor offer this sort of analysis reinforces the importance of the concept.

Analysis 120

Analysis Eloqua Eye-Tracking Segmentation 120

Customer Experience Matrix

JULY 10, 2013

I only mention this because I’ve recently been looking at a lot of new (to me) vendors and haven’t been able to write about many of them. This makes it a system for both small business and service vendors: two of my four themes.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

FEBRUARY 13, 2014

The main basis for my prediction is high growth that vendors reported in 2013, and in particular a trend towards higher revenue per client among the vendors who share that information with me. If I were an email vendor, I''d think about that one. Features Don''t Drive Decisions.or

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. There might still be some others: two of the vendors haven't spoken with me, which could mean they agree with my ratings but, more likely, means they just haven't been paying attention. 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Leadspace

JANUARY 4, 2017

This has included a lot of forward-looking trends and thought leadership specific to Earned Media and Communications going through this data, technology, and measurement transformation specifically. Our point-solution analytics off the back end of Exact Target or Responsys, Marketo or Eloqua. Category #3: The age of the Influencer.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. The book is a bit repetitive in places, but it’s repetition with a purpose; this is important stuff!

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Customer Experience Matrix

MARCH 26, 2009

Naturally, the vendors showing them to me have all thought very carefully about their designs and made the best choices they could, typically based on feedback from their customers. So I thought I'd take a little scan of the demand generation systems I've looked at to see how the vendors themselves had voted.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 26, 2009

If you suspected that my last two blog posts were a way to avoid writing a post that ranks vendors on usability, you’re probably right. I’d already noticed that the simplicity-focused vendors ( Marketo , Infusionsoft , OfficeAutoPilot and, as of yesterday, Genius.com ) build their campaigns as a list of steps with no branching flows. (To

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

ViewPoint

JULY 11, 2011

Could the reasons why point to similar expense paths for the marketing automation vendors looking at going public? Significant market competition from established packaged and on-demand vendors. One answer includes applying, tracking and measuring best-practice sales lead management processes. Target market challenges.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ).

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Industrial Marketing Today

OCTOBER 7, 2010

This has resulted in fewer direct interactions with sales reps from vendors. To demonstrate lead scoring’s ROI, Eloqua conducted a study they looked at ten companies for six months before and after implementing lead scoring. I also found an archived webinar from Eloqua that goes into greater details about lead scoring.

Lead Ranking 60

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Qualified Leads 60

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. In today’s world, buyers are making decisions on vendors due to the quality of educational and informative content they receive. What can be measured. Marketing Automation doesn’t work unless you have an optimal content strategy.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Customer Experience Matrix

APRIL 28, 2009

As of April 29, I've received 40 responses, of which I've discarded two as incomplete and two because they related to vendors I considered irrelevant ( Zoho and Ad Giants PitchRocket). One measure of this is the distribution of vendors reported by the respondents, which clearly doesn't reflect the installed base of the industry.

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Markempa

NOVEMBER 13, 2018

So, my history before Nudge was Eloqua, in the marketing space, obviously, it’s a space you’re very familiar with, you’re working a lot with marketers. Marketing going from unmeasured to measured, and all the effects that that had on the people and the processes and the technology and the understanding. A few decades.

Top of Funnel 52

Top of Funnel B2B Sales Eloqua B2B 52

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. In today’s world, buyers are making decisions on vendors due to the quality of educational and informative content they receive. What can be measured. Marketing Automation doesn’t work unless you have an optimal content strategy.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Content Marketing Institute

MARCH 22, 2018

Marketing automation tools Eloqua and Adobe are used by iQ to automate all the parts and processes of an ongoing content marketing program – from defining key audience segments and third-party overlays to personalizing emails based on content consumption patterns and engagement behaviors.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Anyword

NOVEMBER 7, 2018

In the drive to generate more revenue, demonstrate ROI and prove measurable results, digital marketers are increasingly turning to email as a tried-and-true method for audience engagement. A number of vendors provide email advertising platforms that support this strategy. 2) It’s simple.

Optimization 53

Optimization Marketing & Strategy Work Management Marketing Management 53

Biznology

JUNE 17, 2013

65% increase in engagement was reported in just one month after the introduction of Facebook timeline for brands added videos (Source: Simply Measured ). About 65% of those who view a video click through to visit the vendor website, 50% look for more information and 45% report that they contacted a vendor after seeing an online video ad.

Video Marketing 80

Video Marketing Content Youtube Forrester 80

LeanData

SEPTEMBER 15, 2015

said Organ, who previously founded Eloqua. A record 160,000 customers, developers and vendors have gathered here for the four-day mega-event hosted by Salesforce – essentially taking over the city’s core. Those are things that the CFOs actually care about, and we’re able to measure that in a way they can understand.”.

Lead Scoring 53

Lead Scoring Lead Ranking InsideView Marketing Automation Services 53