Demand Gen Cloud: Funnels and Pipelines are Old School
Smashmouth Marketing
OCTOBER 20, 2010
As marketers, we must constantly measure the status of the cloud and make adjustments. The influence of content and word of mouth jumps them from side to side to back and down again. The demand gen funnel is now in the cloud. Combine strategies and tactics in order to maximize our results. Harness the chaos to our advantage.
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