Remove measurement

Smashmouth Marketing

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Demand Gen Cloud: Funnels and Pipelines are Old School

Smashmouth Marketing

As marketers, we must constantly measure the status of the cloud and make adjustments. The influence of content and word of mouth jumps them from side to side to back and down again. The demand gen funnel is now in the cloud. Combine strategies and tactics in order to maximize our results. Harness the chaos to our advantage.

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Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. This measure makes for a nice KPI to add to your reports. Back in November I posted an article, Poker Equity and Marketing - Lead Equity. Good program.

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Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. This measure makes for a nice KPI to add to your reports. Back in November I posted an article, Poker Equity and Marketing - Lead Equity. Good program.