Customer Experience Matrix

AUGUST 23, 2012

The leaders quadrant in this sector is quite crowded, with Act-On , Eloqua , Pardot , and Marketo all jostling for position. In case you haven’t caught on to my color coding, blue type indicates that Eloqua and Neolane are leaders in the large company segment, while red type shows the others have their strongest position in this sector.

Eloqua 120

Eloqua Act-On Marketing Automation Services Marketo 120

Customer Experience Matrix

APRIL 8, 2009

The Pedowitz Group announced this morning that it was offering $15,000 in free consulting services and guaranteeing a five-day implementation to new clients who purchase Eloqua demand generation software. Click here for the announcement.) (If Certainly that’s how I’d spin it if I were a competitor.

Eloqua 120

Eloqua Work Management Marketing Automation Services Marketing Management 120

Martech

MARCH 28, 2024

Measured has a new media measurement platform featuring AI and machine learning. It offers advanced geo-testing for accurate media effectiveness measurement and an integrated methodology for comprehensive media performance analysis. Twilio’s Twilio Flex has two new programs: Unified Profiles and Agent Copilot.

Marketing AI 59

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 59

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

The Point

JANUARY 13, 2015

no improvement matters if you can’t measure it. Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. News Flash: opens and clicks do not measure the success of an email campaign.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Anything Goes Marketing

AUGUST 7, 2011

This past week I was down in Atlanta for the Eloqua All About Revenue Success Tour and I led a breakout session on the different ways that companies measure the success of lead nurturing. One of the things that I love most about my role is when I'm able to visit customers and participate in a customer user group.

Lead Nurturing 100

Lead Nurturing Eloqua Leads Lead 100

ClearVoice

APRIL 14, 2023

Additionally, we’ll explore the tools you need to measure them and how to define the KPIs that are important for your content strategy. KPIs are metrics that businesses use to measure their performance and progress toward specific goals. For instance, you could create a KPI that measures the leads created by a gated e-book.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Webbiquity

SEPTEMBER 29, 2020

VII Events is a 3D, 360-degree virtual events SaaS platform that can provide event attendees with at outstanding event experience while delivering measurable business results to event organizers. Doing this successfully and getting strong measurable business results is not easy. Here’s the story behind VII Events and its founder.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

The Point

FEBRUARY 11, 2013

HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue? For Sales Operations, we deliver a comprehensive lead lifecycle system facilitating sales follow-up on responses across both the Lead and Contact Database.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Campaigns Budget Programs 100

ClickZ

JANUARY 22, 2020

Has a customizable dashboard to track and measure campaigns. Oracle Eloqua. Oracle Eloqua is a cloud-based cross-channel marketing solution that primarily helps marketers to target customers and track them across all phases of the buying cycle. Measures performance of campaigns and other marketing efforts.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Enterprise Management Marketing AI 143

PathFactory

JULY 8, 2021

Because PathFactory plays nicely with tools like Oracle Eloqua, Marketo, HubSpot, Drift and Salesforce, it’s easy to integrate into your existing martech stack. Just ask our customers: “PathFactory has been a game-changer for us in terms of identifying highly-engaged leads and measuring content effectiveness.

Peer-to-peer 105

Peer-to-peer Marketing Automation Services Work Management Marketing Management 105

Customer Experience Matrix

AUGUST 2, 2012

For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? We looked at those in Tuesday’s post ; I’ll repeat the caveat that figures for Eloqua and HubSpot are my own estimates based largely on client growth and (for HubSpot) changes in client mix.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

The Point

NOVEMBER 27, 2018

DK) Oktopost is a B2B social media management platform that enables marketers to build, measure and execute a social media strategy that caters to the specific needs of B2B marketers. In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot. Click To Tweet. (HS)

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

PathFactory

AUGUST 11, 2021

In a recent blog post, Oracle shared how their marketing team uses PathFactory to accelerate their Oracle Eloqua nurtures, optimize content delivery and engagement on specific product segments of their website, and improve their understanding of insights such as which content assets are performing and which accounts are viewing content.

Digital Transformation 105

Digital Transformation Eloqua Content Account Based Marketing 105

Litmus

NOVEMBER 12, 2021

This quarter, we released a host of new updates—all geared toward helping you navigate increased email demand, new privacy measures , and the need to become more agile. The Integrated Insights Report is currently available for Litmus Enterprise customers using Oracle Eloqua, Marketo, and Salesforce Marketing Cloud. Great question!

Webinar Metrics 83

Webinar Metrics Privacy Enterprise Management Eloqua 83

InsightSquared

APRIL 12, 2018

Capabilities such as multi-touch attribution and metrics such as marketing-influenced revenue are what marketers are looking for to measure the effectiveness of their activities along the buying cycle. The responses came from 410 marketing and sales professionals who use Marketo, Oracle Eloqua, Pardot, HubSpot, or Act-On.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Oktopost

MARCH 11, 2020

Your platform provider should be able to pump advocacy data across your martech stack giving you the opportunity to measure and optimize your entire advocacy program. As often shared with my customers, you can’t improve what you cannot measure and if you can’t measure a program, then why waste employee time sharing content?

Linkedin 139

Linkedin Enterprise Management Work Management Marketing Management 139

Oktopost

FEBRUARY 28, 2021

Your platform provider should be able to pump advocacy data across your martech stack giving you the opportunity to measure and optimize your entire advocacy program. As often shared with my customers, you can’t improve what you cannot measure and if you can’t measure a program, then why waste employee time sharing content?

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

ANNUITAS

APRIL 30, 2015

There were so many areas covered at the event, but a few topics that were all the rage at Eloqua Experience in 2013, e.g. content marketing, weren’t hot topics this year. Author: Kathleen Hoehn @KathleenHoehn Marketing Automation Consultant, Eloqua for ANNUITAS.

Lead Ranking 100

Lead Ranking Eloqua Demand Generation Lead Scoring 100

Convince & Convert

FEBRUARY 27, 2015

But those catching on are seeing a real, and measurable, impact on their marketing and sales goals, not just higher view counts. While it may not seem obvious from the outset, there is incredible potential value in a video platform that integrates with the likes of Eloqua, Marketo, Act-On, and other MAPs.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Biznology

JANUARY 19, 2018

His new book The Content Formula explains how you can do the same: how to find the budget, sell the concept, and measure the results. Earlier in his career, Alex was a beta user for Marketo and Eloqua , and fell in love with marketing automation. Highly recommended! Quotable quote: “Process is everything.” This guy knows his stuff.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

The Point

APRIL 8, 2015

Some of the key findings in the report include: • 77% of respondents indicate they measure pipeline contribution from specific campaigns ( tweet this ). It serves as a handy benchmark for companies that might be looking to gauge how their use of marketing automation measures up against their peers.

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

Leadspace

MAY 2, 2023

This involves scoring their engagement at the person-level using your marketing automation platform (Marketo, Eloqua or Pardot for example). An engagement model – often called a scoring engine – measures the amount of effort and time that someone has spent on your website, in your events or in meetings.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Marketing Analytics Tools 62

NuSpark Consulting

AUGUST 23, 2018

Without objectives, you cannot measure results. For measuring this program, we start with the big picture — how many articles are published each month and the number of unique sites posting them. That’s a useful measurement for whether we’re making progress in implementing the plan, but we need to dig deeper. Metrics to Track.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Valasys

JANUARY 25, 2019

The two forms of integration that are included in this collaboration between MRP Prelytix and Oracle Eloqua will empower the clients of MRP to trigger email marketing as a harmonized piece of their ABM strategy. MRP clients can use a master Eloqua instance directly connected to MRP Prelytix or connect an existing Eloqua instance.

Account Based Marketing 49

Account Based Marketing Marketing AI ABM Email Marketing 49

SnapApp

SEPTEMBER 18, 2012

Twitter can be a powerful business channel, but only if businesses know what events actually matter and how to measure and optimize them. Using tools like Buffer App for twitter, and even SnapApp Analytics , you can measure the clicks on links within your tweets to see if people are actually responding to your content.

Twitter 48

Twitter Business Eloqua Top of Funnel 48

Only B2B

OCTOBER 20, 2020

In the earlier blog episode, we checked the method to measure the quality lead, right?! According to the Eloqua research, the lead scoring system increases the deal close rate by 30%, company revenue surges by 18% and the revenue per deal goes up by 17%. Are you generating huge numbers of leads? Lead Nurturing. Lead Nurturing.

Sales Qualified Leads 118

Sales Qualified Leads Lead Scoring Lead Ranking Leads 118

Valasys

FEBRUARY 19, 2024

Marketing automation platforms allow organizations to nurture leads by tracking customer interactions, and sales funnel, and measuring campaign performance to optimize marketing process and drive conversions. CRM Systems Customer Relationship Management known as CRM system is globally used software for optimizing customer relationships.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

SendinBlue

AUGUST 24, 2020

There are also insightful analytics to measure every moment in the customer journey. Eloqua is a marketing automation tool from Oracle that allows you to create engaging marketing campaigns for every step of the customer journey. Price: Eloqua is geared towards enterprise-level companies and the prices reflect that.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Tomorrow People

MARCH 13, 2018

A generation ago, digital was a rounding error in marketing budgets, with success measured in hundreds of pageviews rather than millions of customers. Hubspot, Eloqua, Marketo, and Pardot consultancy, setup and configuration. Lead nurturing and scoring. Reporting contribution and attribution. Marketing automation.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Everything Technology Marketing

FEBRUARY 26, 2013

B2B marketers’ top metrics to measure marketing ROI: Cost per lead, revenue and lead volume. Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers. Eloqua’s customers include AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Madison Logic

SEPTEMBER 29, 2020

B2B magazine recognizes O’Regan for building a data-driven global measurement platform to lead the ABM shift. Both complement the current platform integrations with Salesforce, Marketo, and Oracle Eloqua. This article was originally shared by Newswire.

Account Based Marketing 52

Account Based Marketing ABM Paid Search Agency Eloqua 52

SmartBug Media

JANUARY 13, 2020

Marketing automation tools, such as Marketo , Eloqua , HubSpot , Pardot , and Act-O n, are all powerful support systems, but ultimately, choosing an automation tool comes down to what are the must-have elements for your business goals? Can the platform measure success? Is migration from an old platform possible?

Marketing Automation Services 93

Marketing Automation Services Marketing Automation Marketing Management Automation 93

Zoominfo

MAY 9, 2022

While it can be difficult to measure the hard ROI achieved from implementing a sales engagement solution, one of the most tangible benefits you’ll see is the immediate impact on your sales team efficiency. Some prospects will say, ‘Well, we have HubSpot or MailChimp or Pardot or Marketo or Eloqua,’” Maimone says. It does not exist.”

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130