PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software
ViewPoint
AUGUST 30, 2012
He cites the example of a marketing automation company to illustrate how important outbound initiatives are: “Jon Miller from Marketo is one of my favorite writers on lead development. And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ He wrote this manifesto a while back. I use it all the time. It’s hard.”.
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