Vidyard

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Learn from Some of the Best Marketing Automation Blogs

Vidyard

So without further ado: Eloqua. Not to be outdone, Marketo offers a blog that’s sure to please marketers interested in marketing automation. But there aren’t that many hours in a day, so how do you pick which blogs to follow? Read the post.). Readers can peruse content in different forms, including ebooks and podcasts.

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Salesforce Acquisition of ExactTarget a “Big Deal” for the Evolution of Sales and Marketing

Vidyard

This comes in at a whopping 50% premium above the previous day’s close and comes on the heels of Marketo’s IPO as well as the surprising acquisition of Eloqua by Oracle announced earlier this year. In case you haven’t heard – Salesforce announced yesterday that it is acquiring ExactTarget for $2.5B

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Vidyard Appoints Jeff Loeb as Chief Marketing Officer

Vidyard

Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more. Marketing and sales teams accelerate sales cycles by creating personalized and interactive video that drives engagement, captures leads and guides the buyer’s journey.

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Before You Add Another Piece of Sales Tech to Your Stack—Read This

Vidyard

Jill Rowley, CMO at Marketo, has the inside scoop on how to get the best value out of your sales technology. Never fear, intrepid leaders!

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Video Marketing How-To: Scoring Leads With Video

Vidyard

First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well. This week I want to talk a bit about how you can score your leads with video marketing data.

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Vidyard Selected as Finalist for MIT Sloan CIO Symposium’s Innovation Showcase

Vidyard

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. Marketing and sales teams accelerate sales cycles by creating personalized and interactive video that drives engagement, captures leads and guides the buyer’s journey.

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Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails

Vidyard

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. This makes incorporating video a simple and effective addition to any modern selling strategy, helping to humanize the selling process and build better relationships with buyers.