Customer Experience Matrix
APRIL 3, 2013
B2B marketing data vendor ReachForce today announced its purchase of SetLogik , which provides technology to build cloud-based marketing databases and do predictive modeling against them. Conversely, having a readily-available data source encourages marketers to build their own database. Everybody wins!
Customer Experience Matrix
JUNE 27, 2014
But it fits perfectly into the “data enhancement” category, joining Infer , Lattice Engines , Mintigo , Growth Intelligence (which I’ve also yet to review) and ReachForce. Fliptop scores are loaded into a CRM or marketing automation system where they can be used to prioritize sales efforts and guide campaign segmentation.
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LeadSloth
APRIL 29, 2009
In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. In alphabetical order: ActiveConversion B2B Marketing Blog.
chiefmartech
MARCH 20, 2018
I can’t resist sharing another entry to The Stackies 2018: Marketing Tech Stack Awards , this one from global networking technology leader Juniper Networks. Within each ring, technologies are arranged approximately left to right across three stages of the customer journey: Pre-sales marketing. Post-sales marketing.
Anything Goes Marketing
JANUARY 26, 2010
I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. Not a marketing sherpa (that name is already taken) but a marketing automation sherpa as my job is to guide marketers on a journey to help them reach their goals.
Digital B2B Marketing
NOVEMBER 7, 2013
Or at least that’s the approach of these B2B marketers. The Dirty Dozen: Twitter’s B2B Marketing Spammers. Here are a dozen of the B2B marketing accounts I identified using Twitter favorites as a spam tactic to increase followers. Reachforce. Apparently, then its different. Twitter Favorite Spam.
chiefmartech
OCTOBER 29, 2017
Officially, my first published marketing technology landscape graphic was in 2011. That was the one where I categorized around 150 marketing technology companies. My most recent one, produced in collaboration with Anand Thaker , was released in May 2017 with nearly 5,000 marketing technology companies on it. How have they fared?
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