Tony Zambito
APRIL 24, 2010
. It takes a snapshot of what B2B buyers are doing in the B2B market space albeit reflective of a sampling of 500 businesses from across the UK. In addition, we’ve seen insightful views from Mike Seltzer’s 2010 Social Media Marketing Industry Report.
Tony Zambito
APRIL 10, 2011
Adding further to the complexity of this issue is that company’s today are struggling to keep pace and adapt their marketing and selling teams to the rapid pace of modified buyer behavior. Have they provided the right level of training to marketing and sales on how to adapt to the social buyer persona?
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