How Much Should You Pay For Content?
Paul Gillin
JUNE 9, 2011
Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. is the going per-word rate for marketing-commissioned pieces these days. Among the brands I know that do so are IBM, HubSpot, Eloqua, JetBlue, Cree Lighting and Sybase.
50 
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