Industrial Marketing Today

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Manufacturing Infographics for Content Marketing

Industrial Marketing Today

If done right, they can be very effective in content marketing for manufacturers and industrial companies. Filling the top of the funnel with interested readers is one of the key objectives of content marketing. As with everything else in industrial marketing, your success with infographics will depend on how well you have planned before creating them. Infographics.

Rules of B2B Lead Scoring – Who’s Hot, Who’s Not

Industrial Marketing Today

Lead scoring has become very important in today’s B2B marketing. Marketing’s role in interacting with prospects has expanded and goes further into the buy cycle than before. Lead scoring, a key component of lead nurturing and management, is an effective tool for aligning sales and marketing. In developing a lead scoring system, marketing has to make certain assumptions to classify prospects as hot or not. Sales uses its front-line experience and expertise to validate marketing’s lead scoring assumptions. Leads sent to sales 1,372 1,058. 40.9%.

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

This one caught me by surprise. I am wondering if it is a result of the age-old disagreement between sales and marketing on the definition of a qualified lead. An article I read on Eloqua’s blog “It’s All About Revenue,” shed some light on this. The success of outbound marketing does make sense in this context. Company news and industry SIC codes tied for third. of Tiecas, Inc.

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Engagement and Eloqua Experience

Avitage

For the Eloqua Experience preparation webinar sponsored by Televerde, I was asked to speak to the topic of Engagement. This is one of six topics that comprise the agenda for Eloqua Experience. As B2B marketers, we have to be careful not to get too caught up in mechanics and focused just on “hard” outcomes we can measure and report.

How To Strategize For The New Eloqua Release

ANNUITAS

This week I attended the Atlanta Eloqua User Group at Oracle’s Atlanta offices. It was a great meetup, as we had Thamina Christenson with the Eloqua Product Marketing team presenting Eloqua’s latest features and future roadmap. The power of marketing automation is significant, but technology is only as good as the strategy it supports. Improve your speed to lead.

Oracle and Eloqua Agree to Combine to Accelerate Modern Marketing

It's All About Revenue

by Joe Payne | Tweet this Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 per share.  Read the whole press release here. I am excited that we have decided to join forces with Oracle upon closing because we believe that together we can accelerate the pace of modern marketing.

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Email Critique: Oracle/Eloqua Webcast Invite Needs Help

The Point

The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. What is more clear, based on the Webcast invitation I received this week (below), is that it hasn’t done much for Eloqua’s own email marketing. Or “Modern Marketing” for that matter? Who’s speaking?

Eloqua, Oracle & Why Modern Marketing Needs Open Systems

It's All About Revenue

by Jesse Noyes | Tweet this The following article was co-written by Eloqua’s CEO,  Joe Payne , and Chief Technology Officer,  Steve Woods. Last Thursday we announced that we have entered into a definitive agreement to be acquired by Oracle to become the core of Oracle’s Marketing Cloud. Modern marketing, at its core, involves a deep understanding the buyer. With this insight in hand, modern marketing can then focus on how best to connect with that buyer; what message, delivered when, how, and from whom, will best catch their attention.

Eloqua Wins CODie Award for ‘Best Marketing Automation Solution’

It's All About Revenue

by Eloqua | Tweet this The Software & Information Industry Association ( SIIA ), the principal trade association for the software and digital content industries, announced  Oracle Eloqua’s Marketing Automation and Revenue Performance Management Platform  the winner of the 2013 CODiE Award for “Best Marketing Automation Solution” category.

Oracle and Eloqua: Driving the Modern Marketing Era

It's All About Revenue

by Joe Payne | Tweet this By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle. As of last Friday, February 8, 2013, Oracle completed the acquisition of Eloqua, and Eloqua’s products will become a core component of the Oracle Marketing Cloud. Read the whole press release announcing the acquisition.

Is the Latest Eloqua & JESS3 Animated Video Art or Marketing?

It's All About Revenue

by Joe Chernov | Tweet this These are the questions we asked ourselves as we imagined and developed “ What is Revenue Performance Management? ”, the latest video from Eloqua and  JESS3. Or, as JESS3 co-founder Leslie Bradshaw, said, “Just when you think you’ve seen it all from Eloqua and JESS3, we go and do something so spectacular that it begs the question: is this art or marketing?

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Engagement and Eloqua Experience

Avitage

For the Eloqua Experience preparation webinar sponsored by Televerde, I was asked to speak to the topic of Engagement. This is one of six topics that comprise the agenda for Eloqua Experience. often hear clients talk about engagement as: touches, email opens, click-thrus, […] The post Engagement and Eloqua Experience appeared first on Avitage.

How 100+ Brands Use Video with Oracle Eloqua to Connect with More Buyers

Vidyard

For a growing number of modern marketers, the road to revenue is paved with video marketing. In fact, more than 100 brands  are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. And they’re doing it in a way that’s tightly integrated with the marketing automation platform that powers their programs and insights.

Who Goes to Eloqua Experience?

It's All About Revenue

by Jesse Noyes | Tweet this The sponsorships are spoken for, registration is closed and Eloqua Experience is less than a week away. But some of you out there might be asking, “Who goes to Eloqua Experience?”. First off, we should note that this is poised to be the biggest Eloqua Experience yet. LeftBrain Marketing. Who Goes to Eloqua Experience? Here’s the list.

Raab Report: Act-On, Eloqua, Pardot, and Marketo Vie to Lead in Mid-Size B2B Marketing Automation Segment

Customer Experience Matrix

final installment in my series of posts on leaders in the different B2B marketing automation sectors, as determined by the ratings in our VEST report. I’ve saved the best for last, in the sense that the small to mid-size sector is the heart of the industry and its most complicated arena. This covers a broad range of marketing users with widely varied needs.

The Role of Content and Compendium in the Oracle Eloqua Marketing Cloud

It's All About Revenue

by Kevin Akeroyd | Tweet this Today’s post comes courtesy of Kevin Akeroyd , Senior Vice President for Oracle’s Eloqua Global Sales Unit. He is responsible for leading all customer-facing aspects at Oracle Eloqua including Sales, Account Management, Marketing and Customer Support and Services. Connect with him on Twitter @akeroyd.

Eloqua Experience 2010

LeadSloth

This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. The revamped user interface makes working with Eloqua a lot of fun. Here is a preview: Eloqua 10 Campaign Builder (click to enlarge). attended the session with Siteworx, an early adopter of Eloqua 10. Overall.

22 Photos from Eloqua Experience 2012

It's All About Revenue

Another Eloqua Experience has passed, but that doesn’t mean we can’t get nostalgic, right? Modern marketers clearly love working by the pool, good eats, partying at the Markie awards, and learning. So here are 22 photos from Eloqua Experience 2012. paulhart1: Full day of product training at #EE12 @ Eloqua Experience North America. Eloqua #EE12.

Get to Know Another ‘Hood: The Insider’s Guide to San Francisco During Eloqua Experience 2013

It's All About Revenue

by Eloqua | Tweet this If you’re traveling San Francisco for Eloqua Experience this week, it’s likely not for your first go around. So, to give you a special insider’s guide to the city, we’ve compiled a list of recommendations from the Eloqua team’s San Francisco natives. My Must-Attend Sessions at Eloqua Experience 2013 by Brian Hansford / Heinz Marketing.

From the Diary of an Eloquan: How Eloqua University Reminds Me of High School

It's All About Revenue

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Ian Hutchinson , a  Vidyard Video Marketing Specialist who helps modern marketers drive revenue with video. It has been ten months since Vidyard launched an integration with Eloqua and ten months since I met my first modern marketer. wanted to make the right impression on day one.

Can Eloqua Skills Help Get You Promoted? [CHART]

It's All About Revenue

months ago, I used  LinkedIn’s search tool  and took the counts by seniority level for profiles that mention Eloqua as a part of their resume (you can get counts by looking at the premium filter results, though you must upgrade to get the actual profiles).  First of all, I found that a whopping 5,539 professionals are currently listing Eloqua on their online resume. 

Battle of the Conferences: Silverpop v Eloqua

Beyond

A week apart from each other, the two big marketing automation players have been battling it out in customer and partner conferences – Silverpop Amplify and Eloqua Experience Europe 2013

5 Tips to Get Your Learn On at Eloqua Experience (From a Veteran!)

It's All About Revenue

by Kristin Farwell | Tweet this Editor’s Note: Kristin is the Principal Education Specialist with Eloqua University. Passionate about marketing, education and customer success, Kristin has been with the Eloqua Education Services team since 2011. Heading to Eloqua Experience for the first time and wondering what all the fuss is about? Take Notes… but. It’s true! Share.

Improve Campaign Performance and Prospect at Scale with New InsideView Target and Oracle Eloqua Integration

Sales Intelligence View

Outbound marketing campaigns are the core focus of most B2B Demand Generation teams. In a sea of emails and advertisements, marketers are […]. Marketing Products & Technology eloqua integration eloqua lead lists eloqua list build insideview eloqua insideview marketing insideview new products insideview targetThe challenge has always been getting to the right prospects with all the relevant information needed to drive the highest campaign performance – typically measured by response, lead conversion and opportunity pipeline value.

Kicking Off Eloqua Experience Europe With The 5 Tenets of Modern Marketing

It's All About Revenue

by Eloqua | Tweet this Eloqua Experience Europe kicked off in London this week, where nearly 400 marketers are coming together at the Millennium Gloucester Hotel. Oracle Eloqua president Alex Shootman delivered this morning’s opening keynote, highlighting the strategic thinking of marketing yesterday versus marketing tomorrow, and the changes marketers must manage.

Infer Releases New Predictive Behavior Scoring for Oracle Eloqua

Infer

Press Release: Deep Integration Between Marketing Automation and Predictive Solutions Helps Growing Companies Optimize Marketing and Sales. Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, today announced the most advanced predictive behavioral modeling solution for the Oracle Eloqua platform. three weeks).

Raab Report: Neolane, Aprimo, and Eloqua Rate Highest for Large Company B2B Marketing Automation

Customer Experience Matrix

These companies have large marketing departments that may manage hundreds of campaigns for different products in different locations. The chart shows Neolane and Aprimo (owned by Teradata) as the clear leaders, with Eloqua also very strong. Marketo and Oracle (specifically, Oracle CRM On Demand Marketing ) are considerably further back in the leader quadrant.

The Sales Perspective – An Interview with Jill Rowley of Eloqua

ANNUITAS

the Eloqueen to discuss various topics about our B2B world and marketing automation.  As one of the leading sales representatives in the marketing automation space, Jill has established herself as a thought leader and advisor to some of the worlds largest companies.  We would like to thank her for taking the time to talk with us. Much has been written about the change that has occurred in B2B marketing as a result of the buyer landscape change.  We have spoken many times about how marketing automation alone is not enough.  Marketing Automation

4 Fast Integrative Benefits From the New Eloqua AppCloud in Topliners

It's All About Revenue

by Eloqua | Tweet this Centralization is a good thing! So we are bringing together the goods that make your marketing go. The Eloqua AppCloud is now integrated into our Topliners community, to help you discover new apps, share, comment on, and follow your favorite apps. You can better collaborate with the broader marketing community – all within a single destination. 

What to Expect at Eloqua Experience

It's All About Revenue

Eloqua Experience 2011 kicks off after much anticipation. But we also want to add that those heading to Eloqua Experience can expect to learn about a wide variety of B2B marketing topics, from marketing automation to lead management to Revenue Performance Management. More attendees are expected at Eloqua Experience 2011 than ever before. Here’s a sneak peak.

Eloqua’s Grande Guide to the Social CMO

It's All About Revenue

One of our clients, Bazaarvoice , in concert with The CMO Club , recently published an epic report: CMOs on Social Marketing Plans for 2011.   The (free) study contains dozens of tweet-worthy gems, but perhaps no nugget more golden than this: 90% of CMOs participate in three or more social marketing activities. by Joe Chernov | Tweet this. This is a great start.  Share email. Reddit.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

B2B Lead Blog

Great marketing automation is a multifaceted, complex endeavor that done well can be the critical success factor in a more leads, more MQL, more SAL and a faster sales pipeline. Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. Email Marketing Lead NurturingEmail is a critical piece of the tactical mix.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

B2B Lead Blog

Great marketing automation is a multifaceted, complex endeavor that done well can be the critical success factor in a more leads, more MQL, more SAL and a faster sales pipeline. Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. Email Marketing Lead NurturingEmail is a critical piece of the tactical mix.

Oracle Eloqua Named a Leader in the Gartner Magic Quadrant for CRM Lead Management

It's All About Revenue

by Eloqua | Tweet this The 2013 Gartner Magic Quadrant for CRM Lead Management has been published and Oracle Eloqua is in the Leaders quadrant for the second consecutive year.  With strengths in product functionality, financial position, execution, and innovation, Oracle Eloqua had a strong showing on both dimensions, driving its placement in the Leaders quadrant.

Who Won an Eloqua Markie Award

It's All About Revenue

And you could feel the anticipation leading up to the event during Eloqua Experience. Marketing and Sales BFF (RPM). Marketing Center of Excellence. Most Creative Marketing Campaign. Marketing Visionary. Who Won an Eloqua Markie Award is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. What a night. McAfee.

Do Modern Marketers Market Better After Eloqua Experience? [CHART]

It's All About Revenue

by Tom Hardy | Tweet this With Eloqua Experience (#EE13) just a few weeks away, the Eloqua community is building to a crescendo of activity much like Santa’s workshop before the big day!  With all the preparations, exciting speaker announcements and general buzz, I started thinking about how the conference directly impacts the effectiveness of our Modern Marketers.

Memories From Eloqua Experience 2013 (Slideshow)

It's All About Revenue

by Eloqua | Tweet this More than 2,000 modern marketers gathered at Eloqua Experience last week at the Hilton Union Square in San Francisco. We are grateful to have the opportunity to connect, learn from, and share with you all about what it means to be a modern marketer, and have some fun along this journey we’re all on together.

Video: Happy Holidays from Eloqua

It's All About Revenue

This year’s holiday greeting from Eloqua puts our community – our customers, our partners, our employees – front and center as the “greatest gift” and features tales of holidays past show us teachable moments for today. Video: Happy Holidays from Eloqua is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Tell us what you love most!

Infographic: A History of Disruptions in B2B Marketing

It's All About Revenue

This infographic, A History of Disruptive Innovations in B2B Marketing , looks at breakthrough technologies and processes that forever changed one segment of the world: the lives of B2B marketing professionals. It heralds a refined approach to content marketing. Best yet, the correspondence is automatically updated in the user’s Eloqua databases.

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Eloqua Goes Titanium

It's All About Revenue

Because it’s such an epic event, Eloqua is thrilled to have upped our involvement in 2011.  We have lots of fun and engaging stuff planned for Dreamforce 2011.  It’s already the central theme of most of our marketing meetings.  We’ll use our blog and Twitter feed to keep you updated of what’s happening leading up to and during the event of the year.  Digital Marketing cloud computing Demand Generation Dreamforce Dreamforce 2011 Eloqua Marc Benioff marketing TwitterNote to those who attended his keynote last year: where was he hiding that iPad?). Share email.