| | | Industrial Marketing Today | |  Eloqua + Marketing | 3 articles |
| Page 1 of 1 | Previous | Next | INDUSTRIAL MARKETING TODAY APRIL 2, 2012  Manufacturing Infographics for Content Marketing If done right, they can be very effective in content marketing for manufacturers and industrial companies. Filling the top of the funnel with interested readers is one of the key objectives of content marketing. As with everything else in industrial marketing, your success with infographics will depend on how well you have planned before creating them. Infographics. | INDUSTRIAL MARKETING TODAY OCTOBER 7, 2010 Rules of B2B Lead Scoring – Who’s Hot, Who’s Not Lead scoring has become very important in today’s B2B marketing. Marketing’s role in interacting with prospects has expanded and goes further into the buy cycle than before. Lead scoring, a key component of lead nurturing and management, is an effective tool for aligning sales and marketing. In developing a lead scoring system, marketing has to make certain assumptions to classify prospects as hot or not. Sales uses its front-line experience and expertise to validate marketing’s lead scoring assumptions. Leads sent to sales 1,372 1,058. 40.9%. | | | | | |
| INDUSTRIAL MARKETING TODAY MAY 11, 2010  Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead. am wondering if it is a result of the age-old disagreement between sales and marketing on the definition of a qualified lead. An article I read on Eloqua’s blog “It’s All About Revenue,” shed some light on this. The success of outbound marketing does make sense in this context. Wait a minute, isn’t that what Content or Inbound marketing is all about? All Rights Reserved. | |
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