Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Begin by creating buyer personas—who are your buyers? But they’re just that: tools. What problems do they face?

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Storytelling through content marketing, blogs, social media & more.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

SnapApp

MAY 12, 2015

You may not be The Gray Lady, or even the viral media powerhouse of the day, but you can borrow their tactics to get unprecedented results in your B2B marketing. Rather than asking your prospect to slog through a 30-page white paper, you can offer real-time, personalized results that add value through a 5-question quiz.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Leadspace

JANUARY 17, 2017

B2B Marketing and Sales leaders are constantly looking for the next innovative method to give them a competitive edge – particularly in driving revenue for their business. Having created numerous products that leverage massive volumes of data in the marketing and sales space, I continue to hear many questions on this subject.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Convince & Convert

MARCH 18, 2016

And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. Here are all our white papers.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

Kapost

MARCH 17, 2017

Here are five ways marketing can take hold of the customer journey and drive the business forward post-M&A. From blog post to webinars to random white papers, everything needs to be pulled together into one central system. For example, are you switching from Marketo to Eloqua? Centralize Your Content. The benefit?

Enterprise Management 70

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy 70

DealSignal

MAY 31, 2023

Here’s how to manage sales pipeline full when you aren’t getting the support you need from marketing. Your outreach needs to be efficient, so everyone on the sales team should only be focused on the prospects with the most potential to actually convert. That’s not the type of sales activity that will drive pipeline and deals.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52