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| | B2BBLOGGERS
OCTOBER 28, 2010 Why Marketing Automation Is A Must Have (For Every B2B VP of Sales.
Manticore Technology released an eGuide, The Quintessential Marketing Automation Guide , that features a tremendous amount of insight and how-to advice from some of today’s most respected marketing and sales thought leaders, including Ardath Albee , Craig Rosenberg , and Jill Konrath. Topics include content marketing, B2B social media, demand generation, marketing automation, and more.
| | WEBBIQUITY
FEBRUARY 14, 2010 Manticore VII Marketing Automation and Lead Generation Released
Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Manticore was founded in 2001 by Nick Walker , who is now the CTO, and has been led since March of this year by Jeff Erramouspe. Privately held and self-funded, Manticore has grown at a 50+% clip since 2005. It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo.
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| | LEADSLOTH
JANUARY 12, 2010 Marketing Automation Trends for 2010
Integration of Social Media, Inbound Marketing and Marketing Automation. Christoper Doran , CMO, Manticore Technology. Steve Woods , CTO, Eloqua. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. Christoper Doran, CMO, Manticore Technology ( @cdoran ). Focus within social media.
| | WEBBIQUITY
FEBRUARY 13, 2010 Book Review: eMarketing Strategies for the Complex Sale
Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Here she expounds on the shift in technology buying processes I outlined in a previous post, How Social Media Changed the Sales Cycle into the Buying Cycle. Digg this! Tweet This!
| | SMASHMOUTH MARKETING
OCTOBER 20, 2010 Demand Gen Cloud: Funnels and Pipelines are Old School
took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0 Matt Heinz , Principal at Heinz Marketing LLC Carlos Hidalgo , President of The Annuitas Group Jon Miller , Vice President of Marketing at Marketo Adam Needles , VP of Demand Generation Strategy at Left Brain Marketing Tom Scearce , Principal at Scearce Market Development Matt West , Director of Marketing at Genius.com Steve Woods , Chief Technology Officer of Eloqua. Buyers put themselves in the funnel where they want to be.
| | CLIENT BRIDGE
SEPTEMBER 20, 2010 Software Tools for Inbound Marketing
Social Media Monitoring - in the digital economy, it is important to listen in on the conversations going on in your market. Social Media Publishing - it's hard enough to find time to do all of the things that we need to do. Then social media comes along and requires even more time and effort. The graphic below shows social media sharing buttons.
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IT'S ALL ABOUT REVENUE Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?
| FRIDAY, APRIL 8, 2011
She’s got the three “S’s” down pat: She’s smart , speedy and social
. Outside of my obsession with gadgets and social media
, my knowledge of the tech industry was limited. think we’ll see one of the two marketing automation leaders – Eloqua
or Marketo – emerge as a billion dollar company and own 40% market share. While we’ll see some fantastic flameouts of VC-backed players that don’t make it, bootstrapped companies like Pardot and Manticore
will continue to be stable, because of their pragmatic approach to building a company. Wow, what an honor! MORE >>
FEARLESS COMPETITOR Can Find New Customers help my business?
| TUESDAY, JUNE 21, 2011
Editor’s Note: Forrester Research found 3 out of 4 companies that invested in lead management software (Eloqua
, Marketo, Silverpop, Manticore
, etc.) He presented “How to Build an Awesome Personal Brand at the 140 Social Media
Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Lead Generation | Can Find New Customers help my business? Can we help YOUR business? Let’s find out. Jeff Ogden, President of Find New Customers. Are your lead nurturing campaigns not working? only use it for landing pages and email. MORE >>
CUSTOMER EXPERIENCE MATRIX 150+ Questions for Your Marketing Automation RFP
| THURSDAY, SEPTEMBER 16, 2010
Those of you familiar with the Raab Guide to Demand Generation Systems know it already contains very detailed information on major vendors ( Aprimo , Eloqua
, Genius.com , Manticore
Technology , Marketbright , Marketo , Neolane and Silverpop ). In theory it should be possible for social media
to provide a public forum for such issues. Summary: I've posted a list of nearly 200 RFP questions that I hope many people will adopt to their own needs. If it's used widely, buyers and vendors both benefit. Death, taxes and RFPs. Still, the approach has several drawbacks. MORE >>
- The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot
Despite this background, yesterday’s announcement positioned the firm’s competitors as the mid-to-large company B2B marketing automation vendors, listing Eloqua
, Marketo , Genius , Manticore
, and Neolane by name. Am I reading this wrong, or does it show that (bad, obsolete, interruptive) email is their largest source of business, while organic search and social media
barely register? Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. But if Salesforce.com likes what it sees, who knows where that will lead? MORE >>
MARKETING INTERACTIONS Webinar Q&A: Content is Marketing Currency
| SUNDAY, JUNE 6, 2010
can say fantastic things about Genius.com, Manticore
Technology, Marketo, Eloqua
, Silverpop, Neolane and even smaller players like LeadLife and Genoo - to mention a few. In a recent Webinar, Peter Burris, VP and Principle at Forrester Research, said that 85% of decision makers they interviewed reported to use social media
during the decision-making process. As an independent consultant, myself, I can attribute at least 6 new clients to my engagement with them on social media
- during the last year, alone. Using Twitter to promote your own blog posts. MORE >>
- Demandbase: A New Twist In The Lead Management Automation Market DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
- Annual Content Marketing Retreat 2012 CONNECT THE DOCS | WEDNESDAY, DECEMBER 14, 2011
- B2B Lead Management Market Heats Up DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
- Content Design for Nurturing Insights - Marketing Interactions MARKETING INTERACTIONS | WEDNESDAY, AUGUST 20, 2008
- Harvesting Leads with the Sales Cornucopia MARKETING GENIUS BLOG | THURSDAY, APRIL 1, 2010
- Marketing Automation System Trends: What We Found in the Raab Guide CUSTOMER EXPERIENCE MATRIX | TUESDAY, JANUARY 5, 2010
- Marketing Automation Update: Manticore VII Released WEBMARKETCENTRAL | TUESDAY, NOVEMBER 17, 2009
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