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Why Marketing Automation Is A Must Have (For Every B2B VP of Sales.

B2Bbloggers

Manticore Technology released an eGuide, The Quintessential Marketing Automation Guide , that features a tremendous amount of insight and how-to advice from some of today’s most respected marketing and sales thought leaders, including Ardath Albee , Craig Rosenberg , and  Jill Konrath. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. reviewed all of the sections. Sign up.

Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Manticore was founded in 2001 by Nick Walker , who is now the CTO, and has been led since March of this year by Jeff Erramouspe. Privately held and self-funded, Manticore has grown at a 50+% clip since 2005. It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo.

Top Two Areas of Struggle in Marketing Automation Implementation

Marketing to Business Executives Blog

Suppliers reporting were: Aprimo , Eloqua , Marketo , Manticore , and Silverpop.  Buyer behavior Core marketing skills Implementation success Lead management Marketing automation Marketing measurement Marketing technology Aprimo Automation Eloqua Implementing marketing automation Manticore Technology Marketing Marketo Setting objectives SilverpopThe results aren’t there.

Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems. Guest post by Lauren Carlson. Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. However, CRM is a trifecta. It is made up of sales, service and—wait for it—marketing!

Manticore Offers A Lower Cost Alternative For Online Lead Generation

Customer Experience Matrix

The paper, from Manticore Technology , recommends five best practices for business marketing: (1) define a unified marketing and sales pipeline; (2) deploy an integrated marketing and sales platform; (3) measure pipeline activity; (4) automate lead nurturing; and (5) focus on the top of the funnel. Manticore itself is pretty interesting. The company positions itself directly against Eloqua , and indeed is quite similar. The main advantages Manticore claims over Eloqua are lower cost and easier, faster implementation. It’s good to have a lower cost alternativ

Marketing Automation Update: Manticore VII Released

WebMarketCentral

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Manticore was founded in 2001 by Nick Walker , who is now the CTO, and has been led since March of this year by Jeff Erramouspe. Privately held and self-funded, Manticore has grown at a 50+% clip since 2005. It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo.

Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?

It's All About Revenue

think we’ll see one of the two marketing automation leaders – Eloqua or Marketo – emerge as a billion dollar company and own 40% market share. While we’ll see some fantastic flameouts of VC-backed players that don’t make it, bootstrapped companies like Pardot and Manticore will continue to be stable, because of their pragmatic approach to building a company. Revenue Performance Management crm Eloqua Facebook IBM Lauren Carlson lead management Lead Nurturing marketing automation MySpace RPM Salesforce salesforce.com Software Advice TerradataCue the music…).

3 Reasons why lead nurturing and scoring have NOTHING to do with software

Fearless Competitor

Better post a job for someone with experience in the software you use such as Eloqua, Marketo, Silverpop, Act-On, Manticore, Aprimo, etc., B2B Demand Generation | Lead nurturing and scoring. Want to develop and deploy a world-class lead nurturing and scoring program in your company? right? WRONG! Here are three reasons why Lead Nurturing and Scoring have NOTHING to do with software.

B2B Marketing Automation Growth Slowed In First Half of 2011

Customer Experience Matrix

Here’s the actual data: As of: Client Count Year-Earlier Client Count Change in Client Count Growth Rate June 2011 17,215 11,098 6,117 55% December 2011 14,177 7,212 6,965 97% These figures come from eight vendors including all the industry heavyweights: Infusionsoft , OfficeAutoPilot , HubSpot , Pardot , Marketo , Eloqua , Manticore Technology , and Genius. The remaining five vendors in my data (Pardot, Marketo, Eloqua, Manticore Technology, and Genius) have 69% of their clients in the small and mid-size segments. Don’t look now, but growth is already slowing.

Book Review: eMarketing Strategies for the Complex Sale

Webbiquity

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. Digg this!

Marketing Automation Skills are Scarce: Strategies to Close the Gap

Customer Experience Matrix

Among B2B vendors, Eloqua is the poster child for this approach. But it seems to be creeping upstream: LeadLife , Treehouse Interactive , and Manticore Technology apply it to larger customers. The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. I've seen four distinct strategies: training.

Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)

Customer Experience Matrix

So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. This doesn’t particularly surprise me, although seeing Alterian, Aprimo and Neolane rank well below Manticore Technology and Market2Lead is odd. Still, they are much larger firms and do much more marketing than Manticore or Market2Lead. Interestingly, the other measure I found somewhat credible, IceRocket ’s count of blog mentions, ranks Alterian, Aprimo and Neolane considerably higher than Manticore and Market2Lead. How to choose?

Can Find New Customers help my business?

Fearless Competitor

Editor’s Note: Forrester Research found 3 out of 4 companies that invested in lead management software (Eloqua, Marketo, Silverpop, Manticore, etc.) B2B Lead Generation | Can Find New Customers help my business? Can we help YOUR business? Let’s find out. Jeff Ogden, President of Find New Customers. Are your lead nurturing campaigns not working? What do you think?

The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Despite this background, yesterday’s announcement positioned the firm’s competitors as the mid-to-large company B2B marketing automation vendors, listing Eloqua , Marketo , Genius , Manticore , and Neolane by name. Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. intended to make money on its own) rather than strategic (i.e.,

My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue. This has more to do with the degree of personal selling (and after-sale service) than anything else. also promised a blog post on the topic. Here it is. Incidentally, there's one more B2BU session left this year, in Seattle on December 1.

Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)

Customer Experience Matrix

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. The result will be one of those industry landscape charts that analysts seem pretty much obliged to produce. On the other hand, such charts are immensely popular.

Demand Generation Usability Scores - Part 3

Customer Experience Matrix

Explicitly direct leads from one campaign to another Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 0.5 1 1 Linear campaigns embedded in larger campaign flows. Linear campaigns embedded in larger campaign flows Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 0 0 1 Integrated a/b testing. Integrated a/b testing Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 0 1 0 1 1 1 Rule-based content selection. 3.5 6 5.5

Help! I Need a Marketing Automation Vendor with Social Media Savvy

WindMill Networking

Corporate blogging tools for routing and publishing Links: Social Marketing ,  Aprimo Marketing Studio on Demand (click on Product Overview) Eloqua Incorporate social content in landing pages, from within the UI. Finding the right marketing automation (MA) platform for your company can be a daunting task. Where Do I Start? dynamics. Monitor with CoreMetrics Social.

Demand Gen Cloud: Funnels and Pipelines are Old School

Smashmouth Marketing

Get the eBook and read what these other experts had to say about Pipelines and Funnels: Ardath Albee , CEO and B2B Marketing Strategist at Marketing Interactions Michael Brenner , Director of Online/Social Media at SAP North America Michael Damphousse , CEO/CMO of Green Leads LLC Christopher Doran , VP of Marketing at Manticore Technology Barbra Gago , Social Media Manager of Cloud9 Analytics Steve Gershik , CEO of 28Marketing Sue Hay , CEO of BeWhys Marketing Inc. Buyers put themselves in the funnel where they want to be. They jump around. The demand gen funnel is now in the cloud.

Marketing Automation Trends for 2010

LeadSloth

Christoper Doran , CMO, Manticore Technology. Steve Woods , CTO, Eloqua. Christoper Doran, CMO, Manticore Technology ( @cdoran ). Manticore Technology wishes you a full-funnel in 2010. Steve Woods, CTO, Eloqua ( @stevewoods ). 2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. predictions. The Contributors.

Demand Generation Usability Scores - Part 2

Customer Experience Matrix

Build a campaign as a list of stages Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 1 0 1 Build linear campaigns outside of a larger campaign structure. Build linear campaigns outside of a larger campaign structure Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 1 0 0 Define campaign schedules only at the campaign level, not for individual steps. Figures for Eloqua were changed from the original values based on information provided by the company.)

Marketo Releases Marketo Lead Management 3.0

WebMarketCentral

Marketo competes with products such as Eloqua , Silverpop Engage B2B (formerly Vtrenz), Marketbright and Manticore in the marketing automation / demand generation space. Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 software suite. tags: marketing automation software, Marketo Lead Management 3.0,

New Guide is Ready

Customer Experience Matrix

proper e-commerce site will be available shortly, but if anyone really can't wait, the salient details are: - 150+ point comparison matrix and detailed tables on: Eloqua, Manticore, Marketo, Market2Lead and Vtrenz, based on extensive vendor interviews and demonstrations - price: $595 for single copy, $995 for one-year subscription (provides access to updates as these are made--I expect to add more vendors and update entries on current ones). - to order in the next few days, contact me via email at draab@raabassociates.com More details to follow.

Demand Generation Usability Scores - Part 1

Customer Experience Matrix

Select marketing assets from shared libraries Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 1 1 1 Text search for assets. Text search for assets Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 1 1 1 Share marketing assets across campaigns. Share marketing assets across campaigns Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 0 1 1 1 Live templates for asset frames. But I quickly ran into a problem.

Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

Could marketers finally be ready to spend on measurement? I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). At least three vendors (Eloqua, Marketo and Silverpop) introduced new features aimed at improving marketers’ ability to use social media. Eloqua focused on making it easier to embed sharable links within conventional marketing assets.

150+ Questions for Your Marketing Automation RFP

Customer Experience Matrix

Those of you familiar with the Raab Guide to Demand Generation Systems know it already contains very detailed information on major vendors ( Aprimo , Eloqua , Genius.com , Manticore Technology , Marketbright , Marketo , Neolane and Silverpop ). Summary: I've posted a list of nearly 200 RFP questions that I hope many people will adopt to their own needs. If it's used widely, buyers and vendors both benefit. Death, taxes and RFPs. For business software vendors, all three are equally inevitable – and it's not clear which they dislike most. Still, the approach has several drawbacks.

Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

But Eloqua , Silverpop and Marketo remain industry leaders. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo. Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Pardot and (perhaps) Genius.com look particularly strong. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors. You can see that post here. Results are in the following table.

5 Steps to Getting Started with Lead Nurturing

Client Bridge

Vendors include companies like HubSpot , Marketo , Eloqua and Manticore. For those of us who are involved in the world of online marketing, it's easy to get infatuated with rankings and traffic. But at the end of the day, we all must stay focused on the fact that we do those things in order to not only generate leads but eventually convert leads to customers. Here are 5 steps for building a lead nurturing system that will help convert your list to qualified sales opportunities and customers. Write down those steps and number them in sequence. Register for a Demo. View the demo.

Software Tools for Inbound Marketing

Client Bridge

Providers include HubSpot, Marketo, Silverpop, Eloqua and Manticore. The Internet has changed the way companies communicate. And this means that digital communications have become a high priority to marketers. Below are a list of technologies and capabilities that are important tools for today's inbound marketer. Solutions vary greatly in price and capability.

Annual Content Marketing Retreat 2012

Connect the Docs

Manticore Technology, Marketo, Eloqua, to name a few). I got a taste for how really difficult it is to understand what these platforms actually do, how they work, what are the cost structures, earlier this year when I was researching them in order to make recommendations to clients. Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ? Russell Sparkman.

Multi-Step Campaign Interfaces: A Quick Vendor Survey

Customer Experience Matrix

flow list Act-On Software x ActiveConversion x Eloqua x Infusionsoft x LeadLife x LoopFuse x Manticore Technology x Market2Lead (1) x Marketbright (1) x Marketo x Neolane x OfficeAutoPilot x Pardot x Silverpop Engage B2B x Treehouse Interactive x True Influence x (1) embeds simple list- based campaign in a larger flow chart. If you read this blog regularly (and who doesn't?), you know that I see a lot of demand generation systems. As a result, they tend to be quite certain that they have made the right decisions and are correspondingly unreceptive should I suggest otherwise.

Getting Closer to My Usability Ratings

Customer Experience Matrix

This makes sense, since marketers with sophisticated programs will want precise control over this routing. (In case you're wondering about other vendors I track, Eloqua , Neolane and Manticore Technology all set up flow charts without embedding the small list-style campaigns. If you suspected that my last two blog posts were a way to avoid writing a post that ranks vendors on usability, you’re probably right. You’re also spending way too much time worrying about my blog, although I appreciate the attention. But it turns out that those posts served a purpose beyond procrastination.

Marketing Automation Acceleration Package – our exciting new service

Fearless Competitor

Congratulations on your purchase of marketing automation , such as Eloqua , Marketo , SilverPop , Manticore , or Genius.com.  Is it working or is it merely collecting dust? From $5,995 to $18,995 plus expenses. As I learned in my conversation with email marketing expert, Joel Book of ExactTarget (at left), software’s merely an enabler. It’s an engine. What do you think?

How Demand Generation Systems Handle Company Data: Diving into the Details

Customer Experience Matrix

Here are the questions I asked, with summaries of answers from the five vendors in the current Raab Guide ( Eloqua , Manticore Technology , Market2Lead , Marketo , Vtrenz ) plus two I’ll be adding shortly ( Marketbright and Neolane.) As usual, even though I’ve looked at these products in detail, I’m ultimately reporting what the vendors told me. Question Eloqua Manticore Technology Market2 Lead Marketo Vtrenz Market bright Neolane Is there a distinct company table linked in a one-to-many relationship with individual records? Yesterday the final answer trickled in.

Online Marketing Systems Are Still Very Fragmented

Customer Experience Matrix

Demand generation systems like Vtrenz , Eloqua and Manticore combine email with some Web page creation and analytics. What with all the recent acquisitions in the digital marketing industry, I thought I’d draw a little diagram of all the components needed for a complete solution. The results were a surprise. It’s not that I didn’t know what the pieces were. I’ve written about pretty much every variety of online marketing software here or elsewhere and have reviewed dozens of products in depth. Now that I’m staring at the list of components, I see how far we have to go.

Low Cost Systems for Demand Generation

Customer Experience Matrix

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training. But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. Just kidding.or am I?) Read it here.]

CRM 2

Demand Generation Usability Scores - Part 4

Customer Experience Matrix

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 12 9.5 Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B Marketing Channels Beyond Email and System-generated Web Pages 0 0 0 1 0 0 0 dealer / channel management (register and co-promote with channel partners) 1 0 0 0.5 0 0 0 track RSS readership (publish RSS feeds and track who reads each item) 0.5 0 0 0 0 0.5 0 capture costs of Pay Per Click advertising programs directly from the vendor 0 0 0 0.5 0 0 0.5

LucidEra Takes a Shot at On-Demand Analytics

Customer Experience Matrix

The question here is whether most demand generation systems ( Eloqua , Vtrenz , Marketo , Market2Lead , Manticore , etc.) Back in March, I wrote a fairly dismissive post about on-demand business intelligence systems. My basic objection was that the hardest part of building a business intelligence system is integrating the source data, and being on-demand doesn’t make that any easier. still think that’s the case, but did revisit the topic recently in a conversation with Ken Rudin, CEO of on-demand business analytics vendor Lucid Era. Problem(s) solved, eh? There may be a quiz.)

Demand Generation Systems Shift Focus to Tracking Behavior

Customer Experience Matrix

Over the past few months, I’ve had conversations with “demand generation” software vendors including Eloqua , Vtrenz and Manticore , and been on the receiving end of a drip marketing stream from yet another (Moonray Marketing, lately renamed OfficeAutoPilot ). What struck me was that each vendor stressed its ability to give a detailed view of prospects’ activities on the company Web site (pages visited, downloads requested, time spent, etc.) But I suppose it’s not a real privacy violation. It is now being offered elsewhere.) However, those analytics are not yet in place.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. But getting back to our category, we are often compared against Eloqua and Manticore. In fact, 88% said Web sites were important in helping them decide what to buy. However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider.

B2B Lead Management Market Heats Up

delicious b2bmarketing

The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. As an example: marketing automation tools like Eloqua, and web analytics tools like Omniture and WebTrends, work from the same fundamental data source: Javascript-based page tags on web pages. Here’s the problem.