Biznology

JUNE 17, 2013

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). 75% of an automated email marketing providers reduced the number of subscriber opt-outs by 75% when e-mails incorporated video. 700 YouTube videos are shared on Twitter every minute. comScore and Nielsen ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Anything Goes Marketing

SEPTEMBER 13, 2009

These emails should be sent using a marketing automation system like Eloqua. Successful marketers are combining email with other channels such as SMS, direct mail, social media, tele-prospecting and recorded voice to maximize its effect. Tweet This!

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Ambal's Amusings

DECEMBER 14, 2011

Blog FusionSpark Twitter Fusionspark NewMedia2012. Some of these are as familiar as email platforms (for example Constant Contact, Emma, Mail Chimp, etc.), Manticore Technology, Marketo, Eloqua, to name a few). Russell Sparkman. Content is essential, no matter what the marketing approach is.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Ambal's Amusings

DECEMBER 17, 2009

Blog Marketing Interactions Twitter Ardath421. Twitter Search can reveal top-of-mind concerns and perspectives for specific topics. Blog Phoenix Rising Twitter RebelBrown. "Twitter! I avoided Twitter until May of this year. I wasn’t sure why I needed, or wanted, Twitter in my life – but I joined.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Online Marketing Institute

NOVEMBER 4, 2010

This is of particular importance because most content syndication leads, unlike those that arrive directly via say, a corporate Website or an e-mail campaign, don’t arrive in real time. As a very basic guideline, every content syndication lead should receive immediate, automated e-mail follow-up upon being imported into your CRM system.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Online Marketing Institute

NOVEMBER 28, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing.

B to B 40

B to B Paid Content Social Media CMS Development 40

Industrial Marketing Today

MAY 11, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

DealSignal

APRIL 5, 2018

And so if you look at Yelp reviews or you look at just Twitter storms. And, you know, people can come back these days and Tweet about you or give you a bad review or a crowdsourced review site. Those things can really effect you quickly, as in the course of hours, or 24 hours.

Top of Funnel 45

Top of Funnel Work Management Marketing Automation Services Marketing Management 45

SmartBug Media

MARCH 10, 2020

Twitter Ads. Not only do you need to reach target accounts digitally, but to keep your brand at the top of their mind, you'll need to integrate non-digital channels for ABM, including events, direct mail campaigns, and even passing out swag at on-site visits. Twitter Ads. HubSpot Marketing Platform. CMS and Content. DemandBase.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Convince & Convert

MAY 18, 2012

Jay : And in ’99, we thought, “Hey, this game is over, Yahoo has won, mail them the trophy, let them wear the sash,” and then Google entered the market and turned it upside down overnight , but I can tell you, we thought it was done. If your company sucks, Twitter’s not your problem. Eric : No, I have not.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. "Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Albacross

JANUARY 17, 2020

The platform manages every channel from email, phone, social and even direct mail (through a 3rd party integration). Sendoso Direct mail platform which integrates into Salesforce and many other automation tools. Eloqua It is Oracle’s marketing automation solution, aimed at the enterprise market. Pricing starts at $8/user/month.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Heinz Marketing

MARCH 25, 2019

You can follow Jamie on Twitter @jamieshanks. I’ve learned this lesson, actually, through Jill Rowley , so Jill Rowley, the tenth employee at Eloqua in the year 2000. Twitter was evolving, Facebook, people were using it more, and I saw it as two things. ” To whet your appetite, here is part of Jamie’s reply.

Top of Funnel 68

Top of Funnel Marketing Automation Services Digital Marketing Funnels Eloqua 68

DealSignal

MARCH 29, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Direct mail? Whether you’re doing bespoke videos, direct mail, display ads, email campaigns, or all of the above, running ABM efficiently means developing resonant content that can be tailored for each account and buyer persona, and be repurposed.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

LeanData

DECEMBER 28, 2015

Lead Nurturing: Practice of developing a communication process – through email, phone, social media, direct mail and so on – that keeps a prospect engaged while gradually nudging them through the sales cycle toward a potential deal. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

DealSignal

MAY 16, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Direct mail? Learn more at www.dealsignal.com and follow DealSignal on Twitter @DealSignal. How might you layer in buyer intent to identify new accounts and demand centers and integrate them into your ABM process? What about custom events?

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

Litmus

OCTOBER 29, 2020

Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag #DeliveringPodcast. So, I started out in traditional marketing doing not so much offline, but mostly print and direct mail. So we’ve got Responsys and then we also have Eloqua.

Creativity 57

Creativity Work Management Paid Search Agency Marketing Management 57

LeanData

DECEMBER 28, 2015

Lead Nurturing: Practice of developing a communication process – through email, phone, social media, direct mail and so on – that keeps a prospect engaged while gradually nudging them through the sales cycle toward a potential deal. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53

LeanData

DECEMBER 28, 2015

Lead Nurturing: Practice of developing a communication process – through email, phone, social media, direct mail and so on – that keeps a prospect engaged while gradually nudging them through the sales cycle toward a potential deal. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeanData

DECEMBER 28, 2015

Lead Nurturing: Practice of developing a communication process – through email, phone, social media, direct mail and so on – that keeps a prospect engaged while gradually nudging them through the sales cycle toward a potential deal. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Hinge Marketing

DECEMBER 29, 2015

Some automation tools like InfusionSoft can automatically send a piece of direct mail as a postcard, white paper, invitation, or a “handwritten” note and brownies with Send Out Cards. Many cite the start of marketing automation in 1999 with Eloqua and SilverPop, and InfusionSoft has been around since 2001.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

Online Marketing Institute

JULY 31, 2009

2) Database services – powerhouses like Dun&Bradstreet, Harte-Hanks, Acxiom, Equifax, infoUSA, and Merkle dominate this category , but B2B marketers tend to think of them more as list generators than providers of a broad spectrum of strategic data management to direct mail execution. We can broaden our available market."

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

SnapApp

DECEMBER 14, 2016

Maximise your presence on Twitter and LinkedIn to harvest relationships. Direct mail: in a time where email is ubiquitous (and quite frankly, overdone) the power of being different stands out. Send your prospects actual mail. Our Facebook Instagram, Twitter stream and even our LinkedIn stream is being dominated by video.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62