SnapApp

AUGUST 29, 2014

Endicia is an electronic postage solution which helps businesses save time, money, and resources through more manageable and affordable mailing software solutions. The "3 Essential Facts about the USPS Price Change" not only provides information, but tests users' knowledge of USPS priority mail pricing.

Pricing 48

Pricing Price Marketing Management Eloqua 48

Webbiquity

FEBRUARY 14, 2010

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. “Software-that-helps-turn-raw-names-into-qualified-leads-by-delivering-the-right-content-at-the-right-time-and-monitoring-response&# would be most accurate, but kind of a mouthful.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

The Point

DECEMBER 6, 2010

The First (Almost) Clickable Direct Mail. Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Blog Makeover Nets Sales Leads for Software Company. 21 Tips & Other Impressions from the Marketo User Summit. Help Our Client Choose a Logo (Poll). If not, you still have work to do.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Convince & Convert

DECEMBER 5, 2011

This ability to customize email and send different versions to different subscribers is often called “dynamic content” and has been available for quite some time, although mostly within enterprise class email software like ExactTarget. Marketing Automation for Small Business. Beyond Messaging.

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Enterprise Management Automation 117

Customer Experience Matrix

FEBRUARY 12, 2013

The most notable is Eloqua, which as a public company has to report its results. The Manta figures show 21,000 companies in the tech categories – computer hardware and software, ecommerce and IT outsourcing, electronics, and information technology. Even with direct mail and marketing automation itself, the total reaches only 37%.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Vidyard

JUNE 4, 2013

This comes in at a whopping 50% premium above the previous day’s close and comes on the heels of Marketo’s IPO as well as the surprising acquisition of Eloqua by Oracle announced earlier this year. In case you haven’t heard – Salesforce announced yesterday that it is acquiring ExactTarget for $2.5B

Acquisitions 55

Acquisitions Eloqua Budget Programs CMO 55

Customer Experience Matrix

MARCH 5, 2009

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 integrate w/direct mail printer (directly transmit personalized marketing materials) 1 0 1 1 0 0.5 integrate w/direct mail printer (directly transmit personalized marketing materials) 1 0 1 1 0 0.5 9 Now what? 0 0 0 0 0.5

Lead Ranking 120

Lead Ranking Lead Scoring Demand Generation Work Management 120

ViewPoint

MAY 10, 2012

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. He expands on this by noting, “I would say clearly direct mail does not command the budget it used to. ” Outbound Marketing Is Not Going Away.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. Click to start video at this point — Chris references studies that show direct mail is increasing in popularity, and he comments this may be because the email inbox is so crowded today.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Ambal's Amusings

DECEMBER 14, 2011

Part of the answer to how to manage content marketing is the emergence of not only strategy and tactics, but also platforms, tools and software services. Some of these are as familiar as email platforms (for example Constant Contact, Emma, Mail Chimp, etc.), Manticore Technology, Marketo, Eloqua, to name a few).

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Anything Goes Marketing

SEPTEMBER 4, 2006

I work for Eloqua which is a leader in marketing automation software and I'm on the front lines of e-marketing on a daily basis. I personally love to blog as it allows me to organize all of the ideas that I'm generating regarding business blogging, search marketing, and e-mail marketing. Show how much fun you are having.

Traffic 100

Traffic RSS Blogger Eloqua 100

Online Marketing Institute

NOVEMBER 28, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing.

B to B 40

B to B Paid Content Social Media CMS Development 40

Ambal's Amusings

DECEMBER 17, 2009

But that issue was resolved just a few years later when the first marketing automation software suites came to market. My “a-ha” moment came earlier this year in conversations with some very smart people in the marketing automation market, including Kim Albee of Genoo and Steve Woods of Eloqua.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

WebMarketCentral

SEPTEMBER 29, 2009

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. Software-that-helps-turn-raw-names-into-qualified-leads-by-delivering-the-right-content-at-the-right-time-and-monitoring-response" would be most accurate, but kind of a mouthful.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

DealSignal

APRIL 5, 2018

And so I think that people need a phenomenal…we’ve seen the best results where people have really good operations person that understands both the ins and outs of, like, a Salesforce and a Marketo or an Eloqua and they understand the business purpose so they can manage scope around what should or should not be customized, integrated, etc.

Top of Funnel 45

Top of Funnel Work Management Marketing Automation Services Marketing Management 45

Convince & Convert

MAY 18, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link]. Find us on iTunes: [link]. Please Support Our Sponsors.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. But getting back to our category, we are often compared against Eloqua and Manticore.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Albacross

JANUARY 17, 2020

There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. It’s an efficient software for organizing, track and nurturing sales leads. I’ve researched and tested a bunch of different software and this is software that I’m using for 2020. Prospect.io

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

ClickZ

MARCH 13, 2020

The platform, self-described as “all-in-one account-based marketing software” combines first and third-party data to help B2B companies target in-market accounts, manage audiences, and orchestrate marketing campaigns. Then, last year, another of Terminus’ founders, Eric Spett, and myself published our second book, ABM is B2B.”

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

Convince & Convert

OCTOBER 26, 2013

But the reality is that customers don’t solely make their decisions based on company-crafted videos, ebooks and infographics any more than customers make their decisions solely based on glitzy television commercials and expensive direct mail pieces. Applying Marketing Automation to Content Marketing.

Long Tail Marketing 154

Long Tail Marketing Top of Funnel Marketing Automation Services Eloqua 154

Heinz Marketing

MAY 7, 2018

The good, bad & ugly with Mike Braund from Tableau Software. We are very excited to have with us Mike Braund , he is the Director of Marketing Operations at Tableau Software. He’s the Director of Marketing Operations for Tableau Software. This episode: Marketing Operations Exposed!

Top of Funnel 41

Top of Funnel Work Management Marketing Management Lead Ranking 41

thePoint

MAY 25, 2018

This could be standard emails from you or from sales, a newsletter, pieces of hard mail, phone calls, or marketing automation (drip campaigns) that all work together to nurture a prospect in an authentic way. email systems like iContact or Constant Contact or marketing automation platforms like Eloqua, Marketo, or Hubspot).

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Customer Experience Matrix

FEBRUARY 10, 2011

The other pattern clearly visible is the two heavily-populated columns in the center, representing mid-market leaders Eloqua and Marketo. The high number of green cells (seven for Marketo and nine for Eloqua) shows that both products are feature-rich. It’s interesting that the second group are the items shared by Marketo and Eloqua.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

ClearVoice

OCTOBER 28, 2019

In fact, according to research from WordStream , an online advertising software company, anywhere from 3 percent to 10 percent is a healthy conversion rate. If you are using a sophisticated marketing automation system like Marketo , HubSpot or Eloqua , you already have the ability to do progressive profiling.

Top of Funnel 58

Top of Funnel Lead Ranking Lead Scoring Sales Qualified Leads 58

Vidyard

SEPTEMBER 18, 2019

Email clients like Gmail, Outlook, and Apple Mail each have their own quirks. Video platforms like Vidyard integrate to all the top email marketing tools like Hubspot, Marketo, Act-On, Eloqua, and more. Create a new email in your email software. Igloo Software Boosted Email CTR 189%. There are a few reasons for this.

Video Marketing 107

Video Marketing Email Marketing Paid Search Agency Marketo 107

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

OutboundView

SEPTEMBER 20, 2018

Outbound Marketing Software & Tools. If you are familiar with marketing automation tools like Hubspot or Eloqua , this would be a similar type of tool geared toward your sales team. Direct Mail. Here’s an example: You sell a compensation management software to the HR department of large companies. Mixmax (SMB).

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Vidyard

SEPTEMBER 14, 2020

Igloo Software Boosted Email CTR 189% 8.4 It’s Tough to Keep Up with Email Providers Email clients like Gmail, Outlook, and Apple Mail each have their own quirks. Create a new email in your email software. 10 Video in Email Best Practices 7.1 Use the Word ‘Video’ in the Subject Line 7.2 Place Your Video Below the Email Copy 7.3

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

Online Marketing Institute

JULY 31, 2009

2) Database services – powerhouses like Dun&Bradstreet, Harte-Hanks, Acxiom, Equifax, infoUSA, and Merkle dominate this category , but B2B marketers tend to think of them more as list generators than providers of a broad spectrum of strategic data management to direct mail execution. We can broaden our available market."

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

SnapApp

DECEMBER 14, 2016

Direct mail: in a time where email is ubiquitous (and quite frankly, overdone) the power of being different stands out. Send your prospects actual mail. We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB. Even if they don’t pick up you can leave a voice mail.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Martech

FEBRUARY 25, 2022

This includes email, SMS, push notifications, landing pages, web push and personalization, social media, ad tech, direct mail, and emerging channels like voice, IoT and digital signage. Act-On Software. The HubSpot Growth Platform is a full software stack for marketing, sales and customer success, with a free CRM at its core.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118