Webbiquity

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Christina Warren takes “a look at how PR professionals are using social media (such as driving authenticity ad building brand loyalty) to achieve real results when dealing with business-to-business relationships…(and) some of the tools of the trade that PR pros are using to measure the success of their endeavors.&# Tweet This!

PR 100
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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Steve Woods , Eloqua. Make your customer service content searchable, and extend the customer relationship to build loyalty and recommendations. The “big three&# KPIs for social media success are 1) increase brand awareness, 2) drive sales, and 3) build brand loyalty. Kim Albee , Genoo.

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Seven Ways to Humanize B2B Marketing

Webbiquity

However, our research also shows that ‘personal value’ is twice as powerful as business value in achieving a broad range of commercial objectives (including awareness, consideration, purchase intent, willingness to pay a premium, loyalty, willingness to recommend).” HubSpot , Marketo , Eloqua , Pardot , Genoo , etc.).