Customer Experience Matrix
DECEMBER 13, 2011
For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring. Among B2B vendors, Eloqua is the poster child for this approach. Marketing automation vendors are painfully aware of these issues. They've taken a range of approaches to addressing them. I've seen four distinct strategies: training.
Customer Experience Matrix
MARCH 26, 2009
They look good in demonstrations and can lay out simple processes quite nicely. There are two basic approaches to this: use a flow chart, or present a list of steps. My own opinion is quite firm: flow charts don't work. But they get impossibly convoluted once you try to do something complex.
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Customer Experience Matrix
DECEMBER 8, 2011
. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)
Customer Experience Matrix
DECEMBER 27, 2010
Recognizing that buyers will use the chart to select products no matter what I tell them, I settled on dimensions that are directly related to the purchase process: - product fit , which assesses how well a product matches buyer needs. On the other hand, such charts are immensely popular.
Customer Experience Matrix
FEBRUARY 4, 2009
My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. There are free papers on the Raab Guide site that can help you organize this process and of course I do consult in this area for a living.
Customer Experience Matrix
NOVEMBER 18, 2009
These vendors have geared their sales process to selling to large firms, with the in-person demonstrations, technical reviews, formal proposals and contract negotiations that implies. They also tend to have a broader range of supplemental capabilities, such as support for telephone call centers.
Online Marketing Institute
JULY 31, 2009
The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. All thoughts are welcome!
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