Engagio

OCTOBER 11, 2021

When I first got started in software, it was at a company called e.piphany which specialized in what was then called Campaign Management. Campaign Management software automated the process of sending out campaigns — primarily direct mail at that time and then email.

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

ClickZ

JANUARY 22, 2020

In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. Oracle Eloqua. Perfect for: Content Marketing.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 143

Customer Experience Matrix

MAY 25, 2016

This has landed them at the center of today’s Account Based Marketing excitement which, in turn, paved the way further developments such as last month’s announcement that Demandbase data and account scores would be part of Oracle Eloqua ’s ABM solution. Content creation, journey orchestration, and email would be high on the list.

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Heinz Marketing

AUGUST 2, 2018

This week I’m excited to feature Pierre Custeau , vice president or product management at Oracle focused on the Eloqua marketing automation platform. Pierre has managed product strategy for companies including Infor, Aptean, Pivotal Corporation and CDC Software. What apps/software/tools can’t you live without? Have a nomination?

Eloqua 40

Eloqua Work Management Marketing Management Product 40

TrustRadius Marketing

JUNE 19, 2019

Of all the love-hate relationships out there, the one between marketers and their marketing automation platform is a classic—at least in the world of software. In a recent TrustRadius survey, 70% of marketers said that Marketing Automation software was very essential to achieving their marketing goals. What’s in the Guide?

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

PureB2B

MAY 30, 2022

What hardware or software is a company using? For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. These pieces of software indicate more than just the fact that a company is using marketing automation. Buying lists from third-party providers.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

SendinBlue

AUGUST 24, 2020

This list details some of the best marketing automation software around to help you decide which one is right for you. These powerful pieces of software guide you through setting up strategies that convert and help you put everything in place to get the results you want. The software is hot on personalization.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Metadata

SEPTEMBER 9, 2020

There was additional participation from Greycroft, York IE, Stormbreakers, as well as notable entrepreneurs, including Mark Organ (founder of Eloqua), Ilya Volodarsky (founder of Segment), and others. San Francisco, CA, Sept. 9, 2020 — Metadata.io, the autonomous demand generation platform, today announced it raised $6.5m

Marketing Analytics Tools 101

Marketing Analytics Tools B2B Thought Leadership Eloqua Demand Generation 101

ClickZ

OCTOBER 22, 2020

This list is not inclusive of every enterprise-level provider, but is meant to present an overview of best-in-class tools that exist in the market today, including tangible examples of how organizations are using them to improve their marketing, sales, and customer experience initiatives. What is marketing automation software?

Enterprise Management 128

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 128

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. Oracle (includes Oracle Responsys , Oracle Eloqua , Bronto , NetSuite , Siebel , and Dyn ): 6.2%. Aurea (formerly Lyris, includes List Manager ).

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Customer Experience Matrix

NOVEMBER 18, 2009

The table below presents a reasonably comprehensive list of demand generation (a.k.a. The feature/function lists of these products are often comparable to systems aimed at larger companies, although there are certainly differences when you look at the details. I'll be flying cross country to attend, so you could too.)

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Heinz Marketing

NOVEMBER 26, 2021

In this installment, I’ll dive into each of the Need-to-Have Tools/Channels I listed in part I. Some popular MAPs are Marketo Engage, HubSpot Marketing Hub, Pardot, Act-On, SharpSpring, Eloqua, and more. Market/sales intelligence software provide both marketing and sales teams with actionable data to fuel an ABM strategy.

Account Based Marketing 102

Account Based Marketing ABM Sales Management Budget Programs 102

The Point

APRIL 8, 2015

The survey asked marketing operations managers and other B2B marketing executives to rank their current deployment of marketing automation software in 33 separate categories relating to either key software functionality or generally accepted best practice. The report is available as a free download from the Spear Website.

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

Conversica

OCTOBER 9, 2018

Use the double opt-in feature on your email marketing software to avoid landing in spam folders. Keep your list fresh and active! . Use your marketing automation software to automate messages based on audience behavior. An unsubscribe link should be prominent because you want to have an engaged email audience.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

TrustRadius Marketing

JANUARY 8, 2020

Hubspot offers software solutions for sales teams, marketers and service reps. While Hubspot offers sales and service software, it is most widely reviewed for its marketing automation solution. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

SalesIntel

MARCH 22, 2023

This can include information about their devices, the software and apps they use, their online behavior, and more. For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. However, they also assist you in account-based marketing (ABM).

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Customer Experience Matrix

MARCH 3, 2009

Build a campaign as a list of stages. In case you're wondering, the practical difference between a list and a flow chart is that stages in a flow chart are linked by separate decision icons, while stages in a list are connected directly. Users can build a simple campaign by defining a linear sequence of stages.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Sample review: “The software, analytics, and support are amazing. 7) Oracle Eloqua. Marketing can’t be automated.) Google Review Count: 85,400.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Convince & Convert

AUGUST 27, 2015

Jon Miller was one of the founders of Marketo, a successful marketing automation software company along the same lines as Infusionsoft, Eloqua, and Hubspot. Jon’s latest adventure is Engagio, a new marketing software designed specifically around account-based marketing. Content Before Product.

Top of Funnel 137

Top of Funnel Personalization Content Marketing Eloqua 137

KoMarketing Associates

AUGUST 23, 2016

To help establish some commonalities between successful LinkedIn Company Pages, I’ve compiled a list of B2B business examples getting some pretty impressive engagement on the platform. Some might think that making enterprise application software seem fun would be challenging, but I think SAP is doing it right with their LinkedIn page.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

KoMarketing Associates

APRIL 11, 2013

A growing list of tactics and technological opportunities further complicates the process. For B2B software marketing professionals, the Content Marketing Institute just released a new study on content marketing, tailored to specifically to that vertical. B2B marketers struggle with common challenges. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

LeadSloth

MAY 25, 2010

This is the first transaction involving a major software vendor, so it deserves some notice. Actually in 2006, when I was a marketing manager at a software company in San Francisco, I selected Market2Lead as our Marketing Automation system. I publish a list of all Marketing Automation vendors. The Market Needs Consolidation.

Market2Lead 100

Market2Lead Enterprise Management Acquisitions Work Management 100

Customer Experience Matrix

NOVEMBER 4, 2014

All told, the company has prebuilt connectors with more than 80 software-as-a-service products. Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. But perhaps I’m getting ahead of myself.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Valasys

JULY 1, 2021

They should start with identifying and documenting their goals, listing the highest priority first. The following is a tentative list of high-priority functions that the B2B marketers may want to employ automation solutions for: a) Email Batch & Trigger. Eloqua is also exceptional for those prioritizing tight CRM integrations.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

TrustRadius Marketing

DECEMBER 16, 2019

Yet marketers often have a love-hate relationship with their marketing automation software. Knowing this, we took detailed information from over 6,000 reviews and 200 survey responses from marketing automation software users and put it all together in the 2019 Buyers Guide to Marketing Automation. . No software solution is perfect.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

Customer Experience Matrix

FEBRUARY 13, 2014

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. They are vastly more likely than average to have a system in place.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Marketing Insider Group

JANUARY 24, 2013

(And I quickly found that no list is perfect.). So if you feel you should be included on this list, please add yourself to the comments below. The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well. Marketo – Marketo.com – Marketing software.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Customer Experience Matrix

NOVEMBER 19, 2008

The tentative list is Unica , Aprimo , Alterian , and Neolane. So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. In any event, I’ve listed both sites in the table. But I’ve also been approached by some of the other demand generation specialists.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Customer Experience Matrix

JUNE 30, 2010

Other vendors have similar price points for the small business market (see my list of demand generation vendors ) although I suspect their internal costs are higher. It will also be competing with Eloqua, Silverpop and, perhaps most dangerously, the Market2Lead technology recently purchased by Oracle.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

PathFactory

MAY 2, 2022

These customized experiences can be shared directly from Salesforce, Eloqua and Marketo as well as through sales engagement platforms such as Outreach or Salesloft, cementing PathFactory as a key middleware solution in the revenue technology stack. Visit PathFactory.com to learn more.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Vidyard

SEPTEMBER 1, 2015

But that doesn’t mean marketers can just sit back, twiddle their thumbs, and let the software do all their work for them. Marketers need to figure out and make use of this fantastic software, and that’s why it seems almost as many blogs as vendors have popped up to help. So without further ado: Eloqua. Read the post.).

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

SnapApp

MAY 22, 2015

The best way to deliver leads to Eloqua is with our Audience App. The App can be placed in any Eloqua campaign canvas and connected to other campaign elements like Assets, Decisions and Actions. Once activated, leads are funneled through the campaign steps and registered in Eloqua reporting and activities. do both with Pardot!

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

SmartBug Media

JANUARY 13, 2020

Marketing automation tools, such as Marketo , Eloqua , HubSpot , Pardot , and Act-O n, are all powerful support systems, but ultimately, choosing an automation tool comes down to what are the must-have elements for your business goals? Integration with a CRM? Native social media management? Is migration from an old platform possible?

Marketing Automation Services 93

Marketing Automation Services Marketing Automation Marketing Management Automation 93

Outbrain

SEPTEMBER 4, 2019

Marketing automation platforms are software designed to automate a wide range of repetitive, ongoing marketing tasks. Many platforms integrate with other marketing, sales and management software, providing a full picture of all marketing activities and data, and how they interact and affect one another. Oracle Eloqua .

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

The Point

FEBRUARY 11, 2013

In the meantime, our CTO, Dan Appleman, had moved from the Microsoft platform to Force.com and had developed many software projects in APEX, the programming language for the Salesforce platform. HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue?

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Campaigns Budget Programs 100