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Hootsuite Integrates with Oracle Eloqua

Valasys

On 10 th of March 2020, Hootsuite announced integration with Oracle Eloqua , part of Oracle Marketing Cloud & amongst the most comprehensive marketing technology ecosystems. The integration of Hootsuite with Oracle Eloqua allows customers to view campaigns & social content together in the Oracle Eloqua calendar.

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Maximize the Performance of Your Multi-Channel Campaigns with a LinkedIn Integration

Madison Logic

We’ve been talking a lot about LinkedIn lately – and for good reason. Our joint virtual event with LinkedIn dives deeper into the integration and provides a clear roadmap for implementing a multi-channel approach that takes your ABM strategy to the next level.

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Did martech break B2B marketing?

Martech

“We just signed up for this Eloqua thing. We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. SQLs (Sales Qualified Leads). SALs (Sales Accepted Leads). Marketing/sales alignment was never better. Google, LinkedIn and Facebook are driving CPC up.

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Making Social Engagement Data Work for You: How to Nurture Leads Effectively

Oktopost

If your audiences are not active on your website but are very active on LinkedIn, Facebook, or Twitter, then you’re missing out on a realm of valuable lead data, which can inform you of buyers’ needs, challenges, and interests. Resources mentioned: In any B2B sales cycle, knowledge equals power. Meet Jennifer.

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Sales Pipeline Radio, Episode 260: Q & A Sangram Vajre @sangramvajre

Heinz Marketing

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

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Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)

Crimson Marketing

According to Russell Glass, Head of Products, Marketing Solutions at LinkedIn, “the 10 percent tended to start with the customer. He explains look-alike modeling and how predictive intelligence means better marketing-sales alignment. He then shares how this approach dramatically reduced an unsustainably high churn rate for Eloqua.

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Metadata.io Closes Record Year As Market for Autonomous Demand Generation Surges

Metadata

Metadata drove these outcomes for their customers in 2020, executing nearly $15M of ad spend across Facebook and LinkedIn with 30,990 experiments run. Metadata introduced a LinkedIn audiences integration enabling dynamic contact and account targeting. return on ad spend. billion business prospects. In 2020, Metadata raised $6.5m