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What’s Behind the Resurgence for Account-Based Marketing

LeanData

As recently posted on LinkedIn By Dan Ziman. 1 Research by LeanData last Fall revealed similar results with over 85 percent stating that they are beginning or continuing to invest in account based marketing initiatives. There’s a good background story about it on Wikipedia.). Is this just simple hype? Unsubstantiated?

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

As recently posted on LinkedIn By Dan Ziman. 1 Research by LeanData last Fall revealed similar results with over 85 percent stating that they are beginning or continuing to invest in account based marketing initiatives. There’s a good background story about it on Wikipedia.). Is this just simple hype? Unsubstantiated?

article thumbnail

What’s Behind the Resurgence for Account-Based Marketing

LeanData

As recently posted on LinkedIn By Dan Ziman. 1 Research by LeanData last Fall revealed similar results with over 85 percent stating that they are beginning or continuing to invest in account based marketing initiatives. There’s a good background story about it on Wikipedia.). Is this just simple hype? Unsubstantiated?