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How Many Lead Nurturing Campaigns Should You Run? [CHART]

It's All About Revenue

by Egan Cheung | Tweet this Lead nurturing  is a type of automation focused on leads who are not yet ready to buy.  A successful lead nurturing campaign delivers content of sufficient value to your leads that you establish brand preference long before a purchase decision is made. How Many Lead Nurturing Campaigns Should You Run? What do you think?

4 Back to Basics Tips to Improve Lead Quality

It's All About Revenue

by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Brenda Stoltz, the CEO and founder of Ariad Partners , which provides provides creative, practical, sales-driven integrated inbound marketing, lead generation and strategy services. Sales complaining they’re getting bad leads from Marketing? Lead Quality

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Buying software is easy. Fixing lead generation is hard.

Fearless Competitor

B2B Lead Generation | Buying stuff is easy – fixing problems is hard. And every Friday we do a fun B2B marketing show called Laugh and Learn – teaching a key marketing lesson using wit and humor. SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. Remember, we need fewer and better leads for sales.).

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6 Lead Nurturing Strategies for Beginners

It's All About Revenue

by Jesse Noyes | Tweet this This article comes courtesy of Joe Cordo , Chief Marketing Officer at Extraprise , an Eloqua partner and lead generation services firm. There are tons of articles, posts, even graphics about lead nurturing out there. Nurturing is a critical way to keep prospects engaged and headed down the path to purchase. Here are six strategies to review before you launch into lead nurturing. 1. Many marketers know they need to map content to their campaigns, and that can feel daunting. Repurpose Existing Content.

5 Really Good Reasons LinkedIn Bought SlideShare

It's All About Revenue

LinkedIn has decided to purchase SlideShare for $119 million in cash and stock. We’re all hearing about Pinterest lately, the visually sticky social network for sharing your favorite links to things like wedding plans, Etsy projects and, yes, even content marketing. It Inserts LinkedIn Into the Lead Management Process. LinkedIn has won over the hearts and minds of recruiters and job-seekers, but embedding social into the lead management process is more complicated. But for businesses, especially for B2B marketing, SlideShare is a natural tool for delivering leads.

Buying software is easy. Fixing lead generation is hard.

Fearless Competitor

B2B Lead Generation | Buying stuff is easy – fixing problems is hard. SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. Unfortunately, there’s no “Wonder Herb&# in B2B lead generation and marketing either. Want to hear what it’s really like to buy marketing automation? What do you think?

How To Improve Conversion From Suspect To Advocacy: Tips Along The Journey

It's All About Revenue

by Eloqua | Tweet this Our buyers and content consumers are driving interactions with our brands on their terms and across different channels. Sales and marketing alignment encompasses many things, but perhaps one of the most vital benefits of tightly integrated operations is turning the united front of engagements into improved experiences and enhanced conversions.

Buying software is easy. Fixing Lead Generation is hard.

Fearless Competitor

B2B Lead Generation | Buying stuff is easy – fixing problems is hard. SaaS marketing automation products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. Too many companies believe purchasing software fixes B2B lead generation. Fixing your B2B lead generation challenges is a lot like losing weight. Unfortunately, there’s no “Wonder Herb” in B2B lead generation and marketing either. Want to hear what it’s really like to buy marketing automation? Right now! Immediately!

What Marketers Need to Deliver the Right Product, Right Place & Right Time

It's All About Revenue

by Sylvia Jensen | Tweet this Back in school we thought we learned everything about marketing. Thanks to tracking and reporting tools, product marketing is no guessing game. You can actually see what products and services buyers are interested in, as well as gauge how they feel about the products they’ve already purchased. But one thing hasn’t changed. Right Place.

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Connecting the Dots Between Social Media & Demand Generation

It's All About Revenue

by Jesse Noyes | Tweet this Today’s blog post comes courtesy of Carmen Hill, of Babcock & Jenkins, an Eloqua partner and B2B marketing integrated agency focused on demand generation and pipeline acceleration. Too often, different marketing functions operate in their own little silos—demand generation isn’t supposed to play on the social playground and vice versa.

B2B Call Tracking: Get Credit for All B2B Leads By Caring About Phone Calls

KoMarketing Associates

What’s your biggest challenge as a B2B marketer? According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. Converting leads into customers came in 2nd. As a B2B marketer myself, I can relate to these challenges. Generating Enough High Quality B2B Leads. Converting leads to customers.

Does your Eloqua Ferrari collect dust?

Fearless Competitor

Are you a client of Eloqua ? You bought a great marketing automation platform from a great company. But we equate this marketing automation platform as a Ferrari – and since you’re in a race with your competitors, you need a fast car like a Ferrari. David Raab, marketing technology consultant and author of the  Raab Guide to Marketing Automation Systems.

Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic

Writtent

While that’s certainly an idyllic thought of a world in which marketers can just focus on creating outstanding content, it’s just not accurate anymore. Leading author Malcolm Gladwell wrote about the idea of a tipping point; “the levels at which the momentum for change become unstoppable.” We couldn’t help but love it when content marketer Michael Campos didn’t just say “thanks!”

6 Steps to Defining Your Value Proposition from MarketingSherpa

It's All About Revenue

B2B marketing lives or dies based on your value proposition. To truly stand out, you need to frame this question on three different levels: the prospect level, where you address the needs of the buyer; the product level, where you differentiate what you’re selling; and the process level, where you make clear the value of going through the process, be it a click or a purchase. Twitter.

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Are B2B Companies Finally “Getting” Content Marketing?

Fearless Competitor

B2B demand generation | Content Marketing. Has content marketing finally reached its tipping point ? Content Marketing expert Joe Pulizzi of Junta42 wrote a great guest post for us called Developing an Integrated Content Marketing Strategy That Works. But in the last few weeks, I’ve talked with several marketing executives. But most were lost.

From a Challenging Marketing Past to the Most Promising Marketing Future: Top Takeaways from the 2011 B2B Roundtable Webinars

B2B Lead Generation Blog

Tweet I can’t stress this enough: when it comes to marketing, if we’re not constantly learning, we’re going to find ourselves left behind faster than ever. Some people say I’m an expert in B2B lead generation because I wrote a book on it, but you know what? I am astonished by what I didn’t know then compared to what I know today. 61% send leads directly to sales.

What Tools and Management Systems Work Best for B2B Lead Generation

B2Bbloggers

content management system (CMS) is one tool no B2B marketer can go without.  You can find many leads from people talking about you, and keep an eye out on how others perceive your company.  Finding management systems that have database access along with other features could help streamline your lead generation efforts, and save you money at the same time. Or Does It? 5.

ReachForce Buys SetLogik: One-Stop-Shopping for B2B Marketing Data Plus Database

Customer Experience Matrix

B2B marketing data vendor ReachForce today announced its purchase of SetLogik , which provides technology to build cloud-based marketing databases and do predictive modeling against them. Reachforce’s core business is assembling data on marketing prospects, which it then sells for as many uses as possible: appending to Web leads, enhancing existing databases, and buying as lists. The SetLogik acquisition takes this a step further by letting them build databases to hold their data, thereby expanding the market beyond people with a database already in place.

The Future of Social Marketing Automation is Here (And Improving)

It's All About Revenue

by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Roz Lemieux, CEO of Attentive.ly, a social behavior platform that helps modern marketing organizations predict how customers and supporters will behave – even what they might do or buy – from social data. Check out the new Eloqua App Cloud offering on Topliners. Impressive.

All About Lead Nurturing (Really Customer Nurturing) [#B2Bchat Recap]

B2Bbloggers

The chat zoned in on hot questions that dealt with the various lead nurturing strategies that would work, the kinds of content that would have the most impact and success, the significance of lead scoring, the tools that can be used, etc. What strategies work for lead nurturing, what doesn’t, and what could be improved upon? How can it be effectively marketed?

#B2BChat: Analysts, Analyst Relations and Influencers in B2B.

B2Bbloggers

Increasingly, analysts (along with consultants and strategic advisors) are playing a larger role in influencing purchasing decisions and partnerships in the vendor/B2B space, an expansion of their more traditional role as advisors to the end-user consumer community. How can analyst relations and marketing work more closely to identify market/customer/channel opportunities?

Swish! How The Phoenix Suns Used Fan History To Drive Sales

It's All About Revenue

And savvy sports marketers are constantly attempting to tap into fans’ personal histories with a team. Titled “Legends”, the Suns set out on a highly personalized email marketing campaign that tied past season ticket-holders to the team’s legacy. Our biggest objective was to make it as customized and therefore as personalized as ever,” said Andrea Lechner-Becker, Marketing Database Coordinator for the Suns, told me. Full disclosure: The Suns are an Eloqua client.). by Jesse Noyes | Tweet this. Or witnessed that first gravity-defying dunk in person. Share email.

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Buckle Up! Sales Reps Share Perceptions of Marketing-Generated Leads

ViewPoint

A new eBook reports on sales rep perceptions of marketing-generated leads, and the findings run from surprising to shocking to downright scary. The survey sample is nicely balanced with responding reps engaged in field sales, inside sales, and inbound and outbound lead generation and lead qualification. —to me are findings related to how reps rate leads.

3 Landing Page Conversion Roadblocks And How To Get Around Them.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 3 Landing Page Conversion Roadblocks And How To Get Around Them November 1st, 2010 | By Anna Talerico Landing pages are great way to help generate quality leads. Zzzzzzz.

Why Marketing Automation Is A Must Have (For Every B2B VP of Sales.

B2Bbloggers

Manticore Technology released an eGuide, The Quintessential Marketing Automation Guide , that features a tremendous amount of insight and how-to advice from some of today’s most respected marketing and sales thought leaders, including Ardath Albee , Craig Rosenberg , and  Jill Konrath. Both sales and marketing need to 1. B2Bbloggers.com is an online magazine for B2B marketers.

6 Tips for Understanding the B2B Business Decision-Making Process.

B2Bbloggers

content marketing communications strategy that recognizes this as every business buyer’s position can make the difference between an engaged prospect or an unsubscribe, a loyal customer or a lost sale. The marketer’s goal is to get buyers into and moving through the purchase funnel of awareness, interest, evaluation, acquisition, and loyalty. The risk factor is often greater.

Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.

B2Bbloggers

That is content – read marketing material of any kind – that is created and crafted in a way that is makes a personal connection and demonstrates a real life understanding of the people to whom the company is trying to market. This is such an important step for any type of B2B marketing today. Why do buyer personas matter to me and my b2b marketing anyway? Right?

4 BtoB Marketing Action Items for 2011

Fearless Competitor

In order to turn that goal into a reality, we have 4 specific recommendations on what B2B marketers should do today to prepare for 2011. This will provide a high level overview of business to business lead generation best practices in a simple, easy to comprehend format. Purchase and read eMarketing Strategies for the Complex Sale by Ardath Albee. Quality leads matter.

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Technology Naughty Vs. Nice In 2010

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Technology Naughty Vs. Nice In 2010 December 23rd, 2010 | By Sean Sullivan The following is guest post by Sean Sullivan, security advisor for F-Secure North America. Secure is a global leading provider of security solutions, which are available through over 200 operators around the world and trusted in millions of homes and businesses. 50 Ways To Make 2011 Rock 2.

50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 50 Ways To Make 2011 Rock January 5th, 2011 | By Jeremy Victor For the last couple of years as we have been mired in the uncertainty surrounding the end of the recession and the tough economic times that seem to be lingering, we’ve fought for the survival of our jobs and companies, we’ve worried more, and we’ve become more stressed. Return to core messaging. Read a lot.

Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

If you are here for a two paragraph good marketing tip, you're in the wrong place. Back in November I posted an article, Poker Equity and Marketing - Lead Equity. The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. What is Lead Equity?

Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

If you are here for a two paragraph good marketing tip, you're in the wrong place. Back in November I posted an article, Poker Equity and Marketing - Lead Equity. The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. What is Lead Equity?

#B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter #B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter? In this week’s #B2BChat, we will share ideas and thoughts about B2C vs. B2B marketing. Or is it?

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B2B Marketing Mix: Will Online, Social Tactics Lead?

delicious b2bmarketing

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. My goal is to inspire, challenge, and engage marketers at firms that sell highly-considered products and services.

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