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The 6 Stages of Successful Lead Management

It's All About Revenue

What makes a lead management process successful? In the real world implementing lead management requires a degree of science, art and consensus. If you are considering implementing a lead management process, here are 6 Stages of Lead Management Implementation to give you a sense of what to expect. crucial stage within any lead management system is an ongoing one.

[Chart] Marketing Automation Means More Marketing Jobs

It's All About Revenue

by Elle Woulfe | Tweet this We all know that marketing automation is a powerful tool for generating, scoring and qualifying leads. But according to benchmark data of Eloqua customers, it can also mean more marketing jobs and higher productivity. Basic automation can increase the volume of qualified leads per marketer by 6 times. LinkedIn.

How Social Sign-On Increases Conversions [CHART]

It's All About Revenue

Prospects x Conversion Rate) x Marketing Qualified Lead Acceptance Rate=Sales Accepted Leads. Improve Marketing Qualified Lead acceptance rates. Social Sign-On is the ubiquitous “Sign In with LinkedIn” or “Register with Facebook” buttons. Eloqua enables social sign on to be implemented with a few clicks. Increase Conversion Rate.

4 Lessons Social Media Pros Can Learn from DemandGen

It's All About Revenue

Believe me, I know. I run social media for a marketing automation vendor.  I stand with one leg in the demand generation world and the other in social marketing. So this post is for my social marketing cronies. But these crazy lead generation guys, they are fully willing to promise an exact number of marketing qualified leads, sales accepted opportunities … right down to business closed. They know precisely what percentage of leads need to convert if the company is going to make its numbers. LinkedIn. You say “epic” a lot. Facebook.

4 B2B Marketing Hurdles – And How to Jump Right Over Them

It's All About Revenue

Today’s post comes courtesy of Sean Callahan , Senior Manager, Content Marketing at LinkedIn. These days, B2B marketers are running hard just to stand still. They must run to stay up on new marketing technologies, and they hustle to stay ahead of their competitors – all the while trying to leap over the new hurdles that stand in their way. The digital world has made marketing more complex, but at the same time new marketing technologies have provided effective ways to reach prospects and customers as they self-educate through the buying process.

Follow the Yellow Brick Road to Revenue Performance Management

It's All About Revenue

Sales and marketing leaders still struggle with wrapping their arms around these challenges and effectively leveraging the right tools, tactics, and strategies.  We need an Emerald City, a tangible, attainable destination for our sales and marketing journey; we need Revenue Performance Management. It’s ultimately demanding the marketing department be treated like the sales department. 

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How to Practice Sales Enablement That Helps Reps Rock

It's All About Revenue

Marketing also has an integral role in the success of sales. It’s more than just sharing research and consumption behaviors, classifying someone as a marketing qualified lead (MQL), and then graduating contacts to sales accepted leads (SALs). And you lead with that information. Check out Eloqua’s Grande Guide to Sales Enablement.

5 Tips For Sponsoring Virtual Events

It's All About Revenue

billion by 2015, according to Market Research Media. Absent a past relationship with partners it’s best to ask if the brand throwing the event has credibility with your market. MarketingProfs has a history for attracting digitally savvy marketers, which is why Eloqua is taking part in its Digital Marking World summit today. Tailor your content marketing to the audience by looking at what topics are being addressed by studying the panel discussions and keynotes on the agenda. How many of those leads became marketing qualified leads?

Highlights from Growth Hackers AMA with Paul Albright


Growth marketers of the world, we heard your cries and we’re here to help! Here are just a few of the great questions he received from the growth marketing community: Sales enablement is a crucial part of scaling and growing a marketing technology company. Sales and marketing technologies that impact the above are worth their weight in gold! It all starts with marketing.

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What’s Behind the Resurgence for Account-Based Marketing


As recently posted on LinkedIn By Dan Ziman. For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. “Account based marketing isn’t a new term nor a new marketing strategy. Is this just simple hype? Unsubstantiated? Sources.

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. This one caught me by surprise. I am wondering if it is a result of the age-old disagreement between sales and marketing on the definition of a qualified lead. The success of outbound marketing does make sense in this context.