The Point
DECEMBER 3, 2013
The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. What is more clear, based on the Webcast invitation I received this week (below), is that it hasn’t done much for Eloqua’s own email marketing. Let me count the ways: 1.
The Point
NOVEMBER 27, 2018
Precious few B2B marketers can show true ROI from organic social activity, and even less are using organic social media in a systematic way to either generate social leads or drive those leads through the demand generation funnel. Integrating Social Leads into the Demand Generation Funnel via @spearmktg. Click To Tweet. (HS)
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The Point
SEPTEMBER 25, 2018
Now, Steve happens to work in product marketing for Oracle Marketing Cloud , home of Eloqua, typically regarded as the most feature-rich (some would say: complex) marketing automation solution on the market. He says (in summary): “It’s because their needs outgrow system capabilities.”.
The Point
FEBRUARY 18, 2020
The conclusion: most B2B companies were failing to follow even the most basic lead management best practices, even in areas that one would assume were a primary business case for purchasing marketing automation in the first place. They deployed the software very rapidly using only out-of-the-box templates, lead scoring, and overall structure.
The Point
APRIL 8, 2015
More than two-thirds (68%) employ both behavioral and demographic lead scoring ( tweet this ). • 40% employ no type of immediate autoresponder (follow-up email) to new leads ( tweet this ). 85% of those surveyed said they currently segment email campaigns based on persona ( tweet this ). •
The Point
DECEMBER 6, 2010
Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Blog Makeover Nets Sales Leads for Software Company. In fact, I’ve written much more in the last 12 months about social media and lead nurturing, yet many of those posts didn’t make the cut. The First (Almost) Clickable Direct Mail.
The Point
OCTOBER 29, 2014
He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. For the most part, companies rely on instinct and, perhaps, lead scoring via marketing automation.
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