Digital B2B Marketing

JULY 10, 2012

Lead generation continues to be a top objective for B2B marketers and content syndication is primary offering from publishers. Leads in this post refer to contacts captured through a registration form, in line with the way B2B publishers label their programs. The downside is limited control over where your program will run.

Lead Generation 100

Lead Generation Telemarketing Generation Eloqua 100

Digital B2B Marketing

JANUARY 3, 2013

You examine everything in your bid for more opens, more clicks, more leads and more sales. Personalizing email subject lines dramatically increased open rates, according to this post from Eloqua. Saying Thank You improves open rates and click rates.

Practices 100

Practices Eloqua Best Practices Open Rate 100

Digital B2B Marketing

JULY 25, 2013

Here is my best guess: Eloqua populates this content dynamically and they didn’t have enough content, or content that matched to the business rules, to populate the entire template for some individuals. However, when emails with personalized links are shared, your new hot lead may actually reflect the behavior of multiple individuals.

Eloqua 100

Eloqua Auto Responder Banners Marketo 100

Digital B2B Marketing

MARCH 14, 2013

Marketing automation platforms like Marketo and Eloqua allow marketers to create complex business rules that are automatically executed, similar to the early bid management platforms. Where Does This Lead? Marketing Automation. I’m 99% certain they have a cat algorithm already…).

Enterprise Management 100

Enterprise Management Work Management Planning Marketing Management 100

Digital B2B Marketing

NOVEMBER 7, 2013

Improve demand generation, speed leads to revenue with data quality and enrichment solutions for B2B marketing, integrated with Eloqua, Marketo & Salesforce. BuzzFork generates leads, customers and social engagement for brands, agencies and individuals on @Twitter and Vine. Reachforce. 117 favorites per day. Buzzforksocial.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100