Eloqua, Lead Scoring and Social Media

Integrating Social Leads into the Demand Generation Funnel

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR. However, that’s not necessarily true.

Top of Funnel

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring

What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon

The Point

OCTOBER 29, 2014

He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. For the most part, companies rely on instinct and, perhaps, lead scoring via marketing automation.

Lead Ranking

Lead Ranking Analytics Lead Scoring Conversion

B2B Marketing Zone

The Point

Integrating Social Leads into the Demand Generation Funnel

What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon

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