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Smashmouth Marketing

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Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

MARCH 19, 2009

Back in November I posted an article, Poker Equity and Marketing - Lead Equity. The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. So how does this apply to lead gen/demand gen? Let me explain.

Lead Scoring 100
Lead Scoring Lead Ranking Marketing Qualified Leads Leads 100
article thumbnail

Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

MARCH 3, 2009

Back in November I posted an article, Poker Equity and Marketing - Lead Equity. The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. So how does this apply to lead gen/demand gen? Let me explain.

Lead Scoring 100
Lead Scoring Lead Ranking Marketing Qualified Leads Leads 100
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