Digital B2B Marketing

JANUARY 3, 2013

You examine everything in your bid for more opens, more clicks, more leads and more sales. Personalizing email subject lines dramatically increased open rates, according to this post from Eloqua. Treasure your audience, value your audience. Saying Thank You improves open rates and click rates. Image by planeta via Flickr.

Practices 100

Practices Eloqua Best Practices Open Rate 100

Digital B2B Marketing

JULY 25, 2013

Here is my best guess: Eloqua populates this content dynamically and they didn’t have enough content, or content that matched to the business rules, to populate the entire template for some individuals. However, when emails with personalized links are shared, your new hot lead may actually reflect the behavior of multiple individuals.

Eloqua 100

Eloqua Auto Responder Banners Marketo 100

Digital B2B Marketing

MARCH 14, 2013

Marketing automation platforms like Marketo and Eloqua allow marketers to create complex business rules that are automatically executed, similar to the early bid management platforms. Where Does This Lead? Marketing Automation. In this case, the machine was feeding work to the people instead of the people feeding work to the machine.

Enterprise Management 100

Enterprise Management Work Management Planning Marketing Management 100