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Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

Too often MAPs are associated with tactical email nurturing and simple lead qualification — tactical use cases that dominate immature platform deployments. The importance of MAP to the Demand Technology Stack is also reflected in the significant size and ongoing growth of the global market for MAP software – valued at $4.06

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11 of the Best Marketing Automation Platforms

SendinBlue

This list details some of the best marketing automation software around to help you decide which one is right for you. These powerful pieces of software guide you through setting up strategies that convert and help you put everything in place to get the results you want. The software is hot on personalization.

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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

ViewPoint

Craig specializes in lead generation, lead qualification, and B2B marketing and sales. And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ The people we always talk about are the HubSpots and the Marketos and the Eloquas of the world who are driving leads. It’s hard.”.

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Sales and Marketing: The technology behind CRM

markempa

The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. However, CRM technology potentially includes multiple pieces including email software and marketing automation (MA) solutions. Lead Nurturing: 9 questions answered on lead qualification, nurturing, and Marketing-Sales alignment.

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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

ViewPoint

The two groups of characteristics speak to a question posed in Lauren’s article, “Why do you need that much money to build a software company?” Frequent and rapid new competitor product introductions.

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B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

markempa

« Closed-Loop Marketers More Likely to Reach ROMI Goals | Main | Lead Generation via Podcasts: An Interview With Paul Dunay » On B2B Demand Generation tools and Lead Generation Dashboards CEOs continue to demand better ROI measurement and accountability from marketers.

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The Best of the Best: 2016 Video Marketing Awards

Vidyard

Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. They also needed a system that integrated with Eloqua, their Marketing Automation Platform. Breakout Video Marketer of the Year – Jonas Construction Software. Not bad for an IT solutions provider!