Marketing Automation- What’s the Fuss? New Book Sets the Record Straight
NuSpark Consulting
JULY 4, 2011
Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. Remember, not all leads are created equal.
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