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Marketing Automation- What’s the Fuss? New Book Sets the Record Straight

NuSpark Consulting

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. Key industry stats on the benefits of lead nurturing.

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Marketing Automation- What’s the Fuss? New Book Sets the Record Straight

NuSpark Consulting

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. Key industry stats on the benefits of lead nurturing.

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Email Marketing vs Marketing Automation Software

TrustRadius Marketing

Marketing automation tools also help facilitate lead management, online marketing, social marketing and have more advanced reporting and analytics capabilities. Landing pages and forms Email management Triggered emails Dynamic web content Website visitor tracking Mobile Optimization SEO/PPC integration. Lead Management.

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Sales Pipeline Radio, Episode 99: Q&A with Alex Terry

Heinz Marketing

So even with some sales engagement tools, polite and professional and personalized persistence, boy, that’s a lot of Ps, that really is what separates the winners from the losers in terms of lead management and lead conversion. We look at different case studies.