persona 
ANNUITAS
MAY 13, 2021
They have built personas and conducted market research. Given this point of view, ANNUITAS|research conducted evaluations of four leading MAPs through the lens of the necessary role and charter the platform plays in an enterprise demand technology environment. These 112 requirements were grouped around five categories: Lead Management.
The Point
APRIL 8, 2015
. • More than two-thirds (68%) employ both behavioral and demographic lead scoring ( tweet this ). • 85% of those surveyed said they currently segment email campaigns based on persona ( tweet this ). • 40% employ no type of immediate autoresponder (follow-up email) to new leads ( tweet this ).
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Cintell
NOVEMBER 9, 2015
At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. Buyer personas are: A big priority.
NuSpark Consulting
JULY 4, 2011
Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. How to attract prospects via content. What can be measured.
Marketing Insider Group
JANUARY 24, 2013
Eloqua – Eloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies. Gartner_Inc – Gartner – The leading global provider of independent and objective technology related to research and advice. .
NuSpark Consulting
JULY 4, 2011
Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. Key industry stats on the benefits of lead nurturing.
NuSpark Consulting
JANUARY 21, 2012
B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. It’s probably the first book to marry content marketing with lead management strategy.
Expert insights. Personalized for you.
130 
Let's personalize your content