Fearless Competitor

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Personal review: Aprimo Lead Management

Fearless Competitor

Does Aprimo Lead Management Measure Up? At the Aprimo Marketing Summit , I had a chance to take a close look at the Aprimo Lead Management offering. I was able to grill them with questions that trip up many vendors. With my experience in B2B lead generation and marketing automation, I felt confident I could give them challenging questions. found a very strong and graphical offering for lead management. But you sure better sketch it out on a white board BEFORE you try to create it in Aprimo Lead Management.). Quality leads matter.

10 Things Your CEO Needs to Know Now about B2B Demand Generation

Fearless Competitor

This man badly needs the help of a marketing leader well versed in B2B demand generation, who can  create a program to fill sales funnels with warm leads. However, setting proper expectations is important, because warm leads don’t simply appear – it’s a lot of work and it takes considerable time. Let’s say you want to set up a lead nurturing program.(Click

Sales Lead Management Association Announces Winners of the 2011 “50 Most Influential People in Sales Lead Management” Election

Fearless Competitor

Obermayer, executive director of the Sales Lead Management Association, announced the results of the voting for the Most Influential People in Sales Lead Management in 2011. They have given unselfishly of their time as speakers, teachers, and writers on the deep multi-dimensional topic of sales lead management.”. Steve Woods – Eloqua www.eloqua.com.

Find New Customers salutes the “20 Women to Watch in Sales Lead Management”

Fearless Competitor

The Sales Lead Management Association yesterday announced the winners of the “ 20 Women to Watch in Sales Lead Management.” Jennifer Horton, Eloqua, Inc. Jill Rowley, Eloqua, Inc. Marketing Awards management-best-practices marketing-campaigns” Find New Customers congratulates all of the winners. Great job, ladies! Lisa Arthur, Aprimo, Inc. Trish Bertuzzi, The Bridge Group, Inc. Karla Blalock, PointClear, LLC. Lisa J. Cramer, LeadLife Solutions. Christine Crandell, NBS Consulting Group. Robyn Davis, When I Need Help (WINH).

7 Keys to Lead Scoring Success in Sales Lead Generation

Fearless Competitor

Combined with a best-practices lead nurturing program, lead scoring helps you “separate the wheat from the chaff” and identify likely buyers at optimal times. “When given fewer, but better leads, salespeople win more deals and drive more revenue.” ” Dan McDade in The Truth About Leads. With lead scoring.

Buying software is easy. Fixing lead generation is hard.

Fearless Competitor

B2B Lead Generation | Buying stuff is easy – fixing problems is hard. SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. Unfortunately, there’s no “Wonder Herb&# in B2B lead generation and marketing either. This is not a knock on products from companies such as Marketo, Eloqua, Silverpop, Neolane, and Pardot.

Buy 58

Developing an Integrated Content Marketing Strategy that Works – Guest Post

Fearless Competitor

B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. With this kind of strategy, bigger content packages are a must, such as: Case Studies  – CMI develops ongoing case studies, such as these on  Eloqua  and  Incept , as visual eBook presentations. Your goal is to be the leading content provider for your niche. Full bio follows the post.). Print.

Jeff Ogden, President of Find New Customers returns to the University of Notre Dame

Fearless Competitor

Jeff Ogden, the President of Find New Customers and winner of numerous marketing awards, such as the SLMA Top 50 Most Influential in Sales Lead Management is returning to his alma mater to celebrate the 30th anniversary of his graduation. He also writes for blogs belonging to companies such as Silverpop, Marketo and Eloqua. From: Best Education Degrees.

Mad Marketing TV is educating the world – and me

Fearless Competitor

There’s no doubt I knew a lot about B2B demand generation and lead management a year ago. Steve Gershik, Sirius Decisions  - Lead Nurturing and Scoring. Thor Johnson, former CMO of Eloqua. Brian Carroll, MEClabs ; author of Start with a Lead. Jeff Ogden of Find New Customers is today one of the top experts in B2B marketing anywhere. This is how it happened.

Why I unsubscribed to Hubspot

Fearless Competitor

Marketo remembers me, Eloqua remembers me, heck even Find New Customers remembers its prospects. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. Adios Hubspot.

Do We Need Generally Accepted Marketing Principles? – by Steve Gershick

Fearless Competitor

B2B Lead Generation | Guest Posts from Top Marketing Experts. I’m honored to bring our readers guest posts from top B2B marketing and lead generation experts. Steve Gershick of 28 Marketing is one of the best – having worked for Eloqua and having founded this new conference, DemandCon. We’re honored to bring you insights from him. Steve Gershick. Thanks Steve.

Class 37

Do We Need Generally Accepted Marketing Principles? – by Steve Gershik

Fearless Competitor

B2B Lead Generation | Guest Posts from Top Marketing Experts. I’m honored to bring our readers guest posts from top B2B marketing and lead generation experts. Steve Gershik of 28 Marketing is one of the best – having worked for Eloqua and having founded this new conference, DemandCon. We’re honored to bring you insights from him. Steve Gershik. Thanks Steve.

Class 35

Why do some companies prosper – despite a terrible economy?

Fearless Competitor

Eloqua. Each publishes great marketing content – especially content that is deeply relevant to buyers (based on buyer personas – especially Hubspot, Kinaxis, Eloqua and Marketo.). Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. B2B Demand Generation | Growing a business in a terrible economy. “U.S. Journal.

2012 Revenue – Making It Happen vs. Hoping It Happens

Fearless Competitor

B2B Lead Generation | Ensuring You Make Your Number in 2012. Is our lead management optimized? Buyer personas, Content marketing , SEO, lead nurturing , lead scoring, metrics, sales enablement.). Formalizing your lead generation progression. Fixing the responsibility for lead generation (in marketing, not sales). Automating lead generation with marketing automation software like Eloqua , Marketo , Silverpop  or Act-On Software. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers.

Insights from How to Find New Customers

Fearless Competitor

B2B Lead Generation | How to Find New Customers. Marketing says Sales does not follow up on leads. Sales says Marketing’s leads suck.   The ball is not worth carrying. The solution to this problem is an agreed definition of a lead and tracking of prospect behavior, so the right content is shared at the right time. What do they consider a lead? Social Call.&#

Can Find New Customers help my business?

Fearless Competitor

B2B Lead Generation | Can Find New Customers help my business? Here are a few questions to ask yourself to learn if you need help with B2B lead generation : Are your salespeople struggling to uncover qualified sales opportunities ? Are your lead nurturing campaigns not working? Are they chasing too many poorly qualified sales leads ? Can we help YOUR business?

B2B Lead Generation | Where Are You Today?

Fearless Competitor

B2B Lead Generation | Where Are You Today? An SVP of Worldwide Marketing used this to describe where his 1/2 billion software company fit today in B2B Lead Generation. His point: They were primitive – no content marketing, no lead nurturing, no lead scoring, no marketing automation, etc. They were just past the chimpanzee on the left. It’s our gift to you.

Facts about Fearless Competitor

Fearless Competitor

Facts about this B2B Lead Generation blog, Fearless Competitor and Find New Customers. See why I’m so proud of the readers of this blog, where so many learn B2B lead generation , ideal customer profiles , lead nurturing , lead scoring , content marketing , and have fun each week at our Laugh and Learn show. Thoughts about this blog on B2B lead generation and marketing. Featured on the Eloqua Blog Tree as one of the top B2B blogs as measured by Compete.com (Fearless Competitor can be found on the bottom left branch, very end, top leaf). Why not?

The Best B2B Marketing Ideas of 2010 – Q1 Review

Fearless Competitor

B2B Lead Generation | The Best B2B Marketing Ideas of the Year. Juan Eloqua by Eloqua (6%). 2. Juan Eloqua. This witty campaign by Eloqua used the famed Juan Valdez model of a coffee grower. Check out the Behind the Scenes post here) In addition, yours truly, the  B2b lead generation expert, the Fearless Competitor, appeared live on HubspotTV  Click the image to watch our show. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Click the underlined title to watch the show.). Suitemates.

“All there is in business is (digital) marketing and innovation” – Peter Drucker

Fearless Competitor

Give Sales a few high quality leads – then they sell them all and everyone is happy. Every company needs to invest in digital marketing and build an awesome B2B demand generation program that delivers those high quality sales leads. Gentle, ongoing lead nurturing to earn trust. Well-thought out lead scoring to detect hand raises. Digital Marketing). ?  Peter F.

Lead 19

Find New Customers interviewed on SLMA Radio

Fearless Competitor

B2B Lead Generation | Find New Customers appears on Sales Lead Management Radio. great many experts have made guest appearance, such as Ardath Albee (MarketingInteractions), Brian Kardon (Eloqua CMO), and Jon Miller (Marketo VP Marketing). Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Enjoy!

Who is the Fearless Competitor?

Fearless Competitor

B2B Lead Generation | Who is the Fearless Competitor? With 1/2 of salespeople failing to make quota today… Find New Customers  helps companies (between 150 and 5,000 employees who sell complex products – software, insurance, hardware, boats, books, etc.) – to create, implement and deploy world class  lead generation programs. Mac McIntosh, Sales Lead Experts. Here you go.

Where Leads Come From – Current vs. Best Practices

Fearless Competitor

B2B Lead Generation | Where Leads Come From. Businesses ought to take a long hard look at lead sources to ensure the health of their businesses. t the recent Marketo Revenue Rock Star event, one of the speakers (perhaps Debbie Qadish of The Pedowitz Group) presented the unhealthy source of sales leads today. Here is what I consider a healthy source of leads.

Buying software is easy. Fixing lead generation is hard.

Fearless Competitor

B2B Lead Generation | Buying stuff is easy – fixing problems is hard. SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. Unfortunately, there’s no “Wonder Herb&# in B2B lead generation and marketing either. This is not a knock on products from companies such as Marketo, Eloqua, Silverpop, Neolane, and Pardot.

Find New Customers congratulates the Demand Generation Experts in BtoB Magazine

Fearless Competitor

The B2B lead generation consultancy Find New Customers congratulates the 15 men named top experts in Demand Generation in Who’s Who in B-To-B announced today in BtoB magazine. Yuchan Lee, VP and GM, IBM Enterprise Management Group. John Neeson, Managing Director, Sirius Decisions. James Obermayer, Executive Director, Sales Lead  Management Association (We recently appeared on their radio show.). Joe Payne, CEO, Eloqua Corp. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers.

The thieves have been vanquished

Fearless Competitor

Since thanks go out to our supporters, like Marketo, Eloqua, SiriusDecisions, Junta42, Avitage, MarketingProfs, Communications Strategy Group and a special thank you goes out to Jill Konrath for her faith and support. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. For another post on this, see Find New Customers is back and better than ever. We went dark on August 3, 2010.

Engagement and Eloqua Experience

Avitage

For the Eloqua Experience preparation webinar sponsored by Televerde, I was asked to speak to the topic of Engagement. This is one of six topics that comprise the agenda for Eloqua Experience. Webinar Engagement Poll This webinar format consisted of a question for participants on each Eloqua Experience topic. For the modern marketer, everything emanates from changes in the.

Oracle Eloqua Named a Leader in the Gartner Magic Quadrant for CRM Lead Management

It's All About Revenue

by Eloqua | Tweet this The 2013 Gartner Magic Quadrant for CRM Lead Management has been published and Oracle Eloqua is in the Leaders quadrant for the second consecutive year.  With strengths in product functionality, financial position, execution, and innovation, Oracle Eloqua had a strong showing on both dimensions, driving its placement in the Leaders quadrant.

The 6 Stages of Successful Lead Management

It's All About Revenue

What makes a lead management process successful? In the real world implementing lead management requires a degree of science, art and consensus. If you are considering implementing a lead management process, here are 6 Stages of Lead Management Implementation to give you a sense of what to expect. The Six Ingredients of Lead Management.

Engagement and Eloqua Experience

Avitage

For the Eloqua Experience preparation webinar sponsored by Televerde, I was asked to speak to the topic of Engagement. This is one of six topics that comprise the agenda for Eloqua Experience. often hear clients talk about engagement as: touches, email opens, click-thrus, […] The post Engagement and Eloqua Experience appeared first on Avitage.

What to Expect at Eloqua Experience

It's All About Revenue

Eloqua Experience 2011 kicks off after much anticipation. But we also want to add that those heading to Eloqua Experience can expect to learn about a wide variety of B2B marketing topics, from marketing automation to lead management to Revenue Performance Management. More attendees are expected at Eloqua Experience 2011 than ever before. Buttons galore!

Video: Happy Holidays from Eloqua

It's All About Revenue

This year’s holiday greeting from Eloqua puts our community – our customers, our partners, our employees – front and center as the “greatest gift” and features tales of holidays past show us teachable moments for today. Video: Happy Holidays from Eloqua is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Just click the image below to watch!

What Was Your Favorite Part of Eloqua Experience?

It's All About Revenue

by Jesse Noyes | Tweet this What was your favorite part of Eloqua Experience 2011? First off, we asked attendees outside the Eloqua Experience kick-off party after day one what they enjoyed most. Take a look at this deck from Eloqua’s CEO Joe Payne’s keynote address at Eloqua Experience 2011. “ Who goes to Eloqua Experience anyway?

Tips to Re-Engage and Get Those Cold Contacts Warm Again [New Guide]

It's All About Revenue

Here are some of the hottest ways to Get Those Cold Contacts Warm Again : Thaw Cold Leads: Get Those Cold Contacts Warm Again! from Eloqua. subject lines and lead in email copy) on the concerns most relevant to your audience. Like leftovers in your fridge, those cold prospects just need a little reheating and imagination to be enjoyed. Focus first-encounter interactions (i.e.

Survey: Marketing Automation Users Score a “C” in Maturity

The Point

The survey asked marketing operations managers and other B2B marketing executives to rank their current deployment of marketing automation software in 33 separate categories relating to either key software functionality or generally accepted best practice. More than two-thirds (68%) employ both behavioral and demographic lead scoring ( tweet this ). • 85% of those surveyed said they currently segment email campaigns based on persona ( tweet this ). • 40% employ no type of immediate autoresponder (follow-up email) to new leads ( tweet this ).

How to Start Your Company’s Discussion About Marketing Automation

It's All About Revenue

Science-driven marketing demands the ability to manage data, and measure a variety of different behaviors and indicators, as well as the numbers to prove that your processes are working. Measure and manage effectiveness across stages of the buying cycle. Marketing is moving in leaps toward the complementary themes of art and science.

Marketing Automation Simplified [Slide Deck]

It's All About Revenue

by Eloqua | Tweet this Looking for more information about marketing automation, but afraid to ask? Marketing Automation Simplified from Eloqua. Marketing Automation Simplified [Slide Deck] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Calm your marketing chaos!

4 Steps for Making Demand Generation More Social

It's All About Revenue

It’s one thing to tweet about your company and build a Facebook page, but B2B firms are now looking to tie Social to measurable lead generation.  Below we provide the Eloqua 4-step model for how B2B marketers can get started using social to drive demand generation. Social makes it easier than ever for marketers to build the awareness and trust with leads that sparks conversions.

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Similarly, the Pepper Global data’s low ratings for lead activity tracking, lead capture, and Website visitor tracking reflect that marketers have systems in place for those.

6 Signs You Need Marketing Automation

It's All About Revenue

by Michael Martin | Tweet this You’ll feel it when it happens: When you’re spending all your time managing lists and unsubscribes; when the sales team won’t return your calls; when all the good leads seem to land with your competitor. Whether its building lists, managing leads, or creating emails and landing pages – the development of each new campaign is like reinventing the wheel.

Increasing Conversion Rates – Part 2

ANNUITAS

Take a look at both the value of a solid Lead Management Architecture and Lead Management Process: Lead Management Architecture- How Qualified is Qualified? In most organizations, these two types of leads are classified the same way, despite the fact that they require different approaches. Lead Management Process- Crystal Clear Accountability.

4 Key Marketing Technology Takeaways From A Forrester Wave

It's All About Revenue

The surge of connection points that marketers are managing — while challenging to navigate — present additional data sources and offer ways to extend engagement and learn more about customers. report entitled “The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014.”. Content marketing management is a core strategic measure. 

Marketing Automation Simplified: The Small Guide to Big Ideas [eBook]

It's All About Revenue

Particularly for those organizations that are challenged with managing multiple, segmented programs — or those with a small headcount compensating to manage their workflows — it’s hard to get the moving parts of strategy and technology to sing in harmony. We at Oracle Eloqua emphasize The 5 Tenets of Modern Marketing as the core competencies for success.