Biznology

JANUARY 19, 2018

Amy Guarino and I first met in 2014, when she was heading Marketo ’s effort to foment the marketing automation revolution in Japan. Hats off: Marketo is well-established there now. Earlier in his career, Alex was a beta user for Marketo and Eloqua , and fell in love with marketing automation. This guy knows his stuff.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

ClickZ

JANUARY 22, 2020

Perfect for: Driving lead management. Marketo is a multi-functional cloud-based marketing automation software that enables businesses to drive revenue with lead management and mobile marketing. Provides lead generation. Oracle Eloqua. Uses keywords to optimize blog posts and the landing pages.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Contently

JANUARY 31, 2023

Marketing automation platforms like Adobe’s Marketo , HubSpot , Oracle Eloqua , or Salesforce also include embedded AI analytics capabilities, including predictive “lead scoring.”

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Oktopost

MARCH 11, 2020

For most B2B marketers, they have shared, lead generation is important to their advocacy program knowing that untapped potential buyers are on social where you and your employees can reach, engage and eventually convert them. This is why our average engagement rate is usually 30% higher than the industry standard.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. Marketo takes a very unique approach to LinkedIn when compared to what other B2B brands are doing, and it seems to be working well.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. General B2B Marketing & Lead Generation. Paul Mosenson.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

ClearVoice

APRIL 14, 2023

When designing a revenue KPI, you need to establish a concrete link between your content and the revenue it helps generate. For example, you wouldn’t want to lump revenue generated by sales staff with money you get from an e-commerce portal. For instance, you could create a KPI that measures the leads created by a gated e-book.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Oktopost

FEBRUARY 28, 2021

For most B2B marketers, they have shared, lead generation is important to their advocacy program knowing that untapped potential buyers are on social where you and your employees can reach, engage and eventually convert them. This is why our average engagement rate is usually 30% higher than the industry standard.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

TrustRadius Marketing

JANUARY 8, 2020

Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management. Customers consistently say that Eloqua’s visual campaign canvas and automation capabilities are great.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Tomorrow People

MARCH 13, 2018

The hard results of pull-through and lead generation. Lead nurturing and scoring. Hubspot, Eloqua, Marketo, and Pardot consultancy, setup and configuration. As a digital agency , what gets us out of bed each day isn’t the lust for awards or the buzz of seeing our work on the silver screen. It’s about numbers.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

SendinBlue

AUGUST 24, 2020

Marketo is known as a lead management tool, but it covers pretty much every part of marketing. Features include a landing page builder and smart forms for high-quality lead generation, as well as email marketing capabilities that let you segment subscribers and create automated, trigger-based campaigns.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Smarte

DECEMBER 9, 2021

Enrich, filter, and route inbound leads generated from web forms, webinars, syndication, events, and trade shows. With rich and updated B2B data, you can qualify leads on the go and hand over only the best leads to your sales team in no time. Power your internal tools with SMARTe APIs.

B2B 98

B2B API Eloqua B2B Sales 98

Conversica

OCTOBER 9, 2018

Sales enablement tools leveraging conversational AI, such as Conversica’s AI Assistant , can help improve lead scoring for leads in marketing automation software such as Marketo, Pardot and Eloqua, and are easily integrated with Salesforce. Email marketing is a key component of building a lead generation machine.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

Customer Experience Matrix

JANUARY 20, 2016

B22B lead generation vendor True Influence today announced a new product to help fill these gaps. InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com. Intent-based email lists are obviously contactable but volumes are often quite low.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

KoMarketing Associates

APRIL 11, 2013

At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. Optify B2B Lead Generation Report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Valasys

JULY 1, 2021

Here are some of our favorite picks for marketing automation tools in no particular order: Marketo. Marketo is one of the most mature marketing automation tools and amongst the best-known ones in the industry, for good reasons. Marketo has a marketplace named Lauchpoint that offers dozens of integrations.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

The ROI Guy

AUGUST 24, 2018

Alinean ValueStory Cloud includes each of these vital MAP integration features, in an easy-to-use interactive content connector, easy to apply to your environment to integrate your interactive marketing tool to your Eloqua, Marketo or other MAP solution.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

LeadSloth

APRIL 29, 2009

Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. Marketo Modern B2B Marketing Blog. Marketo publishes a steady stream of interesting articles, now including articles written by Maria Pergolino from the Inbound Marketer blog (also on the earlier Top-10 ).

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

SalesIntel

MARCH 22, 2023

For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. Marketo and Eloqua businesses are typically big, with tens or hundreds of thousands of contacts, significant resources, and technological know-how.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Convince & Convert

FEBRUARY 27, 2015

When the goals of marketing and sales teams are lead generation and conversions, you need more control over the playback experience and the right tools to help you identify and convert your viewers. Put simply, there needs to be a clear plan for video to strategically align with the classic sales funnel.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Outbrain

SEPTEMBER 4, 2019

This supports lead generation processes and helps to drive more customers to the business. It’s been around since 2006, making Marketo one of the veteran marketing automation software platforms. In 2018, Marketo was acquired by Adobe, and it became part of the Adobe Experience Cloud. Oracle Eloqua .

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

NuSpark Consulting

AUGUST 23, 2018

Then you quantify the number of leads generated using your marketing automation software, such as Marketo, Pardot, Eloqua or HubSpot. Of course, you don’t just want leads. You want marketing qualified leads — those in the market for your product or service.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Martech

DECEMBER 13, 2023

Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic in B2B and in some B2C sectors, including high-ticket items like auto and home sales. Some lead gen strategies are more effective than others, which is why marketing organizations continue to spend on the tactic.

Lead Ranking 119

Lead Ranking Marketing Automation Services Lead Generation Sales Management 119

Buzz Marketing for Technology

MAY 28, 2014

Once you decide to directly inject prospect data from your third party media sources, it becomes essential that the media-driven data you’ve paid for is validated, cleansed and formatted for your marketing systems (Eloqua, Marketo, Salesforce, Pardot, etc.).

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

Smashmouth Marketing

NOVEMBER 2, 2010

The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. If you don't see the name of your favorite Lead Gen Experts, drop us a comment.

Leads360 100

Leads360 Lead Management Work Management Marketing Management 100

Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. B2BLeadBlog – B2B Lead Roundtable – B2B Lead Roundtable (MECLABS) reaches 9,000+ daily LinkedIn Group and Blog on: markting, lead generation, management, nurturing, research, case studies. Presenters of Inbound Conference. Global – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

The Effective Marketer

JUNE 1, 2012

So here’s a quick “getting started” guide that looks at the marketing automation implementation process from a 10,000 foot view and gets you ready to used what will become your most important lead generation engine. Grande Guide to Lead Nurturing , by Eloqua. Demand Generation: Marketo’s Secret Sauce , by Marketo.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

Leadspace

OCTOBER 5, 2016

But B2B demand gen marketers need a complete understanding and approach across all channels, whether they use Eloqua, Marketo, HubSpot, BlueKai, Adobe or others. The Krux acquisition reflects their push into B2C marketing. Einstein will be awesome for sales acceleration.

Marketing AI 59

Marketing AI Account Based Marketing B2B Marketing Marketing Automation Services 59

Industrial Marketing Today

OCTOBER 7, 2010

Sure, the volume of leads passed on to sales will go down but I don’t think management will have any complaints when they see revenues going up. According to Marketo , a 10% increase in lead quality = 40% increase in sales productivity. Leads sent to sales 1,372 1,058. Opportunity win rate 31.3%

Lead Ranking 60

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Qualified Leads 60

Envy

JANUARY 28, 2018

In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. Updating your lead generation forms with double opt-in. This is not surprising, as marketing automation is now understood as a must-have tool in a B2B marketer’s toolbox.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Televerde

JUNE 12, 2018

How does it affect all the places of opt-out data, including a marketing database like Marketo or Eloqua vs. a sales database, like Salesforce or Sugar CRM? We’re happy to field your questions as you start to practice demand generation that meets GDPR requirements. You can also v iew our webinar on-d emand to learn more.

Eloqua 59

Eloqua Opt-out Guidelines Opt-in 59

Marketing Insider Group

JANUARY 8, 2013

Marketo’s B2B Marketing and Sales Blog covers the latest trends and best practices in B2B marketing. Eloqua’s All About Revenue the @ Eloqua blog explores the role innovation plays in revenue generation. You should also follow their co-founder @ JonMiller and their social and content guru @ JasonMillerCA.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

The Point

NOVEMBER 5, 2009

(BAS) This is overly generalized for this discussion, but most tech companies begin by being either engineering or sales driven and as a result marketing is often viewed primarily as a cost center that collects names for sales people to call. Tags: Marketing Automation barbara angius saxby CRM eloqua marketo salesforce.com.

Salesforce.com 100

Salesforce.com Eloqua Work Management Marketing Management 100

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

SmartBug Media

MARCH 18, 2019

Pro: $100/month with all the features of the basic plan, advanced analytics, lead generation tools, marketing integration, and space for 1,000 videos. The platform also integrates with popular marketing automation software, such as HubSpot, Marketo, and Pardot. Video heat maps and viewing trends.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

The Point

JANUARY 13, 2015

As a B2B agency , our firm creates and executes dozens of email campaigns every month, and that experience tells me that a large percentage of B2B marketers, even at companies that otherwise do a very sophisticated job at demand generation , fail to measure or compare email campaign performance using any metrics other than opens and clicks.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100