Metadata

FEBRUARY 24, 2021

The company offered functionality for customers including support for native LinkedIn targeting facets, custom fields for Sponsored Content and Lead Gen Forms, and the ability to launch video ads on LinkedIn that can dramatically increase conversion rates and lower CPL. With this integration, G2 and Metadata.io for 2020 by Inc.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

ClickZ

JANUARY 13, 2020

But in a market that is constantly getting saturated by vendors, how is Convertr looking to stand out? There are a ton of vendors in the market today and the problem consistently keeps getting worse, because for the buyer – they’re still operating and buying technology in silos.

Privacy 61

Privacy Work Management Privacy Policies Marketing Management 61

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. The Truth Intent Vendors Don’t Want to Talk About. The big promise of intent data vendors is that these companies are “in market.” First, what is intent data? The Intent Data You Already Use.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Online Marketing Institute

NOVEMBER 4, 2010

This is of particular importance because most content syndication leads, unlike those that arrive directly via say, a corporate Website or an e-mail campaign, don’t arrive in real time. Unfortunately, this means that some leads could be as much as a week old by the time your sales reps even see them.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Leadspace

NOVEMBER 10, 2016

Fittingly, that level of highly-polished accuracy makes AI perfect for powering ABM, through functions such as lead-to-account matching and more advanced site-level matching. Account-based marketing itself has a similar function for lead generation — though as an approach to marketing as opposed to a technical solution.

Marketing AI 63

Marketing AI Account Based Marketing Sales Management Enterprise Management 63

Online Marketing Institute

JULY 31, 2009

3) Marketing automation – lead by firms like Aprimo, Unica, Oracle/Siebel and SAS, this category is at the core of what Forrester calls the Marketing Technology Backbone. The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. This market has a lot of growth ahead of it!

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

SnapApp

DECEMBER 14, 2016

We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB. Vendors are increasingly delivering more ability for marketers to predict buyer behavior through cognitive marketing technology. . Protip: This is how you find the most qualified leads, the fastest way possible.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62