article thumbnail

Top 10 marketing automation tools every marketer must have

ClickZ

Oracle Eloqua. Oracle Eloqua is a cloud-based cross-channel marketing solution that primarily helps marketers to target customers and track them across all phases of the buying cycle. Perfect for: a turbocharged lead capturing engine. Email marketing campaigns: scheduled and Automated email sending facility. LeadSquared.

article thumbnail

5 Simple Steps for Building Your Owned Audience

DivvyHQ

They have ad blockers installed, shows cued on DVR and Netflix and they’re tired of fighting with friends and family on Facebook and Twitter over politics. Next, it’s time to start building and integrating your capture mechanisms (typically web-based forms) within your owned properties. Step 3: Implement Your New Setup.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

71 ABM Technologies and Finding the One for Your Needs

SmartBug Media

To ensure the highest ROI and also the best experience for your target accounts, these tools and features will be valuable: Conversion Forms: Although you likely don't need to focus on lead capture with ABM, you do need to collect account intelligence and measure engagement. Twitter Ads. Twitter Ads. CMS and Content.

article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. But getting back to our category, we are often compared against Eloqua and Manticore. We generate, score and manage leads to sales completion and integration with Salesforce.com.

article thumbnail

Lead Generation: When To Use Registration Forms

Marketing Insider Group

And so the question arises: which content should I make “registration-required” in order to maximize my lead capture while also reaching the largest possible audience of potential buyers? Follow me on Twitter @ BrennerMichael. What is Content Gating? He suggests focusing on content that advances the buyer in their journey.