Lead Liaison

OCTOBER 5, 2020

You also want to make sure that your Marketing Team is receiving leads in real-time so that follow-up can be done immediately while your brand is still top-of-mind for your potential client. . 3: Invest in your virtual booth. Many virtual trade shows that we have attended recently feel slightly…boring… at times.

Trade Show 62

Trade Show Lead Liaison Tips Sales Qualified Leads 62

Customer Experience Matrix

JUNE 27, 2014

There are existing connectors for Salesforce.com, Marketo , and Eloqua and it’s fairly easy to connect with others. New leads can be scored in under one minute or in a few seconds if the system is directly connected to a lead capture form.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Vidyard

FEBRUARY 4, 2014

Asking viewers to enter their email address before gaining access to a video allows you to create a new lead as soon as a prospect expresses interest. Similar to other pieces of content, this lead capture method is best suited to mid-funnel videos, as it does require some buy-in from the viewer.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. There’s still a bit of selection bias – it won’t work if a company isn’t on the Internet – but the impact is obviously much less.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

DealSignal

SEPTEMBER 5, 2023

Some of the integrations that DealSignal supports include: Salesforce Marketo HubSpot Outreach Eloqua Pardot SalesLoft These integrations empower businesses to enhance their lead generation and data enrichment efforts within the systems they already use, streamlining workflows and ensuring data accuracy across platforms.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

The ROI Guy

MAY 14, 2012

All with one click, the interactive white paper wasgenerated, prospect engaged, and lead captured, helping Tony fulfill his lead generation goals. As the opportunity was qualified and passed to sales for engagement, the PDF report followed, to help improve prospect intelligence and engagement.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Scoring 40

Lead Liaison

MARCH 1, 2019

The event lead capture & management solution has been sweeping the industry since its release in late 2017. Conference attendees were highly attracted to the revolutionary solution for event lead capture. Lead Liaison’s booth buzzed with excitement as the staff demonstrated GoExhibit! What sets GoExhibit!™

Lead Liaison 48

Lead Liaison Lead Capture Lead Scoring Lead Ranking 48

DivvyHQ

AUGUST 7, 2018

Larger and more complex organizations are probably going to need the bells and whistles of enterprise-grade systems like Salesforce and robust marketing automation systems (ex: Eloqua, Marketo, etc.). Next, it’s time to start building and integrating your capture mechanisms (typically web-based forms) within your owned properties.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

NuSpark Consulting

JANUARY 21, 2012

Maximizing Lead Generation: The Complete Guide for B2B Marketers. The definitive overview of lead generation strategies and tactics. The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement. Brian Carroll. From the folks at Pardot. Digital Body Language.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

SendinBlue

JUNE 29, 2022

Sendinblue Marketo Eloqua ActiveCampaign HubSpot Pardot Keap. Effortless lead capture. Collecting leads’ contact information with online forms is the most common example of marketing automation. Oracle Eloqua Marketing Automation is a B2B marketing automation solution for mid-sized and enterprise-level companies.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

SnapApp

APRIL 4, 2018

Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Tracking method – Eloqua. . . Email Marketing Performance – The metrics used here to measure campaign effectiveness/ROI are the standards including Delivery Rate, Bounces, Unsubscribes, Unique Open Rate, Uniq. Adam Honig.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

The ROI Guy

MARCH 6, 2017

For marketing programs, measurement should track the number of leads captured, opportunities generated and conversions to deals. This means capturing and sharing the lead in real time with your Marketing Automation platform such as Eloqua, Marketo or Pardot.

Enterprise Management 45

Enterprise Management Lead Scoring Lead Ranking Work Management 45

The ROI Guy

OCTOBER 13, 2010

Leads captured using Alinean Interactive White Papers are directly integrated with lead management systems including Eloqua, MarketFirst and Salesforce.com, collecting and passing on key contact and profile information for lead scoring, nurturing and follow-up.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

Lead Liaison

APRIL 8, 2019

In our six years in business, we’ve seen it happen over and over again, Oracle acquiring Eloqua , Upland Software acquiring LeadLander , Adobe acquires Marketo …the number of acquisitions goes on and on. The news about Integrate acquiring Akkroo only validates what Lead Liaison has been doing since the infancy stages of our business.

Lead Liaison 11

Lead Liaison Marketing Management Marketing Automation Services Leadlander 11

Customer Experience Matrix

MARCH 25, 2012

Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. The Eloqua integration is especially elegant, using an Eloqua Cloud Connector (i.e., Pricing is based on number of impressions and starts as low as $499 per month to put Kwanzoo units on Web pages.

Advertising Channels 120

Advertising Channels Eloqua Ad Building Paid Search Agency 120

SmartBug Media

MARCH 10, 2020

To ensure the highest ROI and also the best experience for your target accounts, these tools and features will be valuable: Conversion Forms: Although you likely don't need to focus on lead capture with ABM, you do need to collect account intelligence and measure engagement. HubSpot Marketing Platform. CMS and Content. Optimizely.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. But getting back to our category, we are often compared against Eloqua and Manticore. We generate, score and manage leads to sales completion and integration with Salesforce.com.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Lead Liaison

DECEMBER 31, 2018

Dallas, Texas – Lead Liaison first launched their event lead capture solution, GoCapture!™, They have rapidly become the global leader in event lead management. The enhancements allow companies to customize the lead capture experience with brand colors, logos, other custom content such as explainer videos or maps.

Lead Liaison 48

Lead Liaison Cost per Lead Enterprise Management Lead Management 48

thePoint

MAY 25, 2018

Both will generate leads; however, you will have more control over the types of leads you get in a balanced campaign. The ability to evaluate technology solutions that enable lead nurturing (e.g., email systems like iContact or Constant Contact or marketing automation platforms like Eloqua, Marketo, or Hubspot).

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Vidyard

FEBRUARY 16, 2017

Lead Capture : are there opportunities to generate leads from within your videos and are they easy to set up? And even more importantly: if changes are made to your video in the VP, are they automatically updated in all locations where the video has previously been shared?

Marketing Automation Services 96

Marketing Automation Services Enterprise Management Video Marketing Work Management 96

TrustRadius Marketing

DECEMBER 4, 2019

It is used in our organization for email campaigns, campaign tracking, landing pages, funnels, project management, social media posting, marketing automation, leads capturing, and much more along those lines. This software is amazing for us and our clients helping them distinguish their consumers and how to capture more of them.”.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

Marketing Insider Group

JUNE 19, 2012

And so the question arises: which content should I make “registration-required” in order to maximize my lead capture while also reaching the largest possible audience of potential buyers? What is Content Gating? I totally agree with him when he says that content has tremendous value when mapped to the right stage of the buying process.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Demand Generation Agencies 100

ClearVoice

OCTOBER 28, 2019

Instead, with progressive profiling, you are telling your lead capture form to show a different field each time they come back. If you are using a sophisticated marketing automation system like Marketo , HubSpot or Eloqua , you already have the ability to do progressive profiling.

Top of Funnel 58

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 58

Hubspot

JANUARY 15, 2013

Your lead generation forms can make or break your online conversion goals. Because of this, very few other page elements receive quite as much attention as the lead-capture form. For example, on HubSpot's standard lead-capture form for new visitors (see right), we require 10 pieces of information: First name.

Landing Pages 28

Landing Pages Lead Gen Paid Search Agency Top of Funnel 28

Martech

FEBRUARY 25, 2022

Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs. Here are those features: Marketers use the CMS to build landing pages, lead capture forms, and campaigns. Oracle Eloqua. A graphic showing the Oracle Eloqua platform (via Oracle).

Marketing Automation Services 121

Marketing Automation Services Enterprise Management Work Management Marketing Management 121